TED2010
Derek Sivers: How to start a movement
Jako pŏra ludzi zbiyro sie we czelŏtka, keby cosik napŏchać
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Derek Sivers gŏdo, jako sie rŏbi firer a jigo czelŏtka (trza dwōch).
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Na naradach TED rozprŏwio sie ło bele czym,
00:17
we talk a lot about leadership and how to make a movement.
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na przikłŏd ło tym, jakŏ sie rŏbi
firer a czelŏtka.
firer a czelŏtka.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Przedstŏwiã wōm drapko,
jako sie to rŏbi,
jako sie to rŏbi,
00:23
and dissect some lessons from it.
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a niskorzyj zbierã to do kupy.
00:26
First, of course you know, a leader needs the guts
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Nŏjsōmpiyrw taki chop
musi mieć opŏwŏgã,
musi mieć opŏwŏgã,
00:28
to stand out and be ridiculed.
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kejby mu gańba niy było,
kej stŏnie przed ludkami.
kej stŏnie przed ludkami.
00:32
But what he's doing is so easy to follow.
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Rŏbi cosik, co inksi letko zmałpujŏm.
00:34
So here's his first follower with a crucial role;
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Gibko za nim przidzie drugi.
Łōn je ważny.
Łōn je ważny.
00:37
he's going to show everyone else how to follow.
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Pokŏże inkszym, jako rŏbić to, co łōn.
00:39
Now, notice that the leader embraces him as an equal.
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Firer bydzie go miŏł za kamrata.
00:41
So, now it's not about the leader anymore;
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Tyn kamrat hnet sie zrŏbi
taki ważny kej tyn firer.
taki ważny kej tyn firer.
00:43
it's about them, plural.
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Tyn kamrat hnet sie zrŏbi
taki ważny kej tyn firer.
taki ważny kej tyn firer.
00:45
Now, there he is calling to his friends.
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Kamrat wŏło swŏich kamratōw.
00:47
Now, if you notice that the first follower
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Po prŏwdzie, bez niygo
nic by sie niy dziŏło.
nic by sie niy dziŏło.
00:49
is actually an underestimated form of leadership in itself.
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Beztŏż zŏwżdy kery musi sie
przekŏzać przed inkszymi.
przekŏzać przed inkszymi.
00:53
It takes guts to stand out like that.
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A małowiela je tych,
co sie wyrychlōm przed inkszymi.
co sie wyrychlōm przed inkszymi.
00:55
The first follower is what transforms
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Zŏwdy jak jedyn sie wyrychli,
00:58
a lone nut into a leader.
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to ze pofyrtańca mŏmy firera.
01:00
(Laughter)
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(Śmiych)
01:02
(Applause)
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(Klackanie)
01:05
And here comes a second follower.
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Potym mōmy nŏwego chyntnego.
01:07
Now it's not a lone nut, it's not two nuts --
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Tera to niy yno dwa gupielŏki.
01:09
three is a crowd, and a crowd is news.
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Kej ich je trzech, to już je czelŏtka,
a tam kŏżdy sie ciśnie.
a tam kŏżdy sie ciśnie.
01:12
So a movement must be public.
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Jak sie cŏsik dzieje,
to trza ło tym gŏdać.
to trza ło tym gŏdać.
01:14
It's important to show not just to show the leader, but the followers,
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Yno trza pokŏzać niy yno firera,
yno tyż tych, co mu wierzōm,
yno tyż tych, co mu wierzōm,
01:17
because you find that new followers
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bo nŏwi rŏbić to,
co inksi pofyrtańcy, a niy to, co firer.
co inksi pofyrtańcy, a niy to, co firer.
01:19
emulate the followers, not the leader.
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bo nŏwi robiōm to,
co inksi pofyrtańcy, a niy to, co firer.
co inksi pofyrtańcy, a niy to, co firer.
01:22
Now, here come two more people, and immediately after,
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Narŏz mŏmy cŏłkie nŏwe persōny,
01:24
three more people.
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dali zaś trzi nŏwe ludziska.
01:26
Now we've got momentum. This is the tipping point.
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I narŏz mŏmy wielkŏ czelŏtka.
01:28
Now we've got a movement.
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Tako kupa lutkŏw, co rŏbiōm tako samo.
I kej mŏmy w czelŏtce wincy ludzi,
01:32
So, notice that, as more people join in,
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to sie niy bojymy.
01:34
it's less risky.
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01:36
So those that were sitting on the fence before, now have no reason not to.
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A ci, co yno brelali, tyż przidōm do nŏs.
01:39
They won't stand out,
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Bo w kupie kŏżdy je taki sōm
01:41
they won't be ridiculed,
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i niy wadzi to inkszym.
01:43
but they will be part of the in-crowd if they hurry.
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I bier sie chopie do rŏbŏty,
bo bydziesz po zadku.
bo bydziesz po zadku.
01:45
(Laughter)
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(Śmiych)
01:48
So, over the next minute,
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Bo za chwila
01:50
you'll see all of those that prefer to stick with the crowd
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przilecōm ci, co im je żŏl.
01:52
because eventually they would be ridiculed
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Bo kŏżdy kce być we czelŏtce
01:54
for not joining in.
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keby ło nim niy klachali,
że z nimi niy ma.
że z nimi niy ma.
01:56
And that's how you make a movement.
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I mŏmy kupa kamratōw.
01:58
But let's recap some lessons from this.
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A na co to było?
02:00
So first, if you are the type,
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Jedyn gŏły gupielŏk
02:03
like the shirtless dancing guy that is standing alone,
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abo pofyrtaniec,
02:06
remember the importance of nurturing
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co przaje kamratōm,
02:08
your first few followers as equals
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dŏwŏ im fŏry,
02:10
so it's clearly about the movement, not you.
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pokŏzŏł, że kce być z kamratami,
a niy reskirŏwać.
a niy reskirŏwać.
02:13
Okay, but we might have missed the real lesson here.
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Jeszcze wōm porozprŏwiōm.
02:16
The biggest lesson, if you noticed --
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Po prŏwdzie powiym wŏm,
02:18
did you catch it? -- is that leadership
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iże to niy firer je nŏjważniyjszy.
02:20
is over-glorified.
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iże to niy firer je nŏjważniyjszy.
02:22
That, yes, it was the shirtless guy who was first,
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To tyn sagi gupielŏk
wyrychlił sie piyrszy
wyrychlił sie piyrszy
02:24
and he'll get all the credit,
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i łōn zbiere szprymy.
02:26
but it was really the first follower
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Yno dejcie se pozōr, bo to tyn drugi kamrat
z pofyrtańca zrobiŏł firera
z pofyrtańca zrobiŏł firera
02:28
that transformed the lone nut into a leader.
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Yno dejcie se pozōr, bo to tyn drugi kamrat
z pofyrtańca zrobiŏł firera
z pofyrtańca zrobiŏł firera
02:31
So, as we're told that we should all be leaders,
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A kŏżdy je mōndry, kŏżdy kce reskirować.
02:33
that would be really ineffective.
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Yno z tego nic niy przidzie.
02:35
If you really care about starting a movement,
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Co by we waszi czelŏtce
wszistko pasŏwało do kupy,
wszistko pasŏwało do kupy,
02:37
have the courage to follow
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niy mŏgecie sie bŏć,
yno trza sie przekŏzać
yno trza sie przekŏzać
02:39
and show others how to follow.
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i pokŏzać inkszym, jak to trza rŏbić,
02:41
And when you find a lone nut doing something great,
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bo kej jedyn gupielŏk błŏznuje,
02:43
have the guts to be the first one
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to niy siedź, ino gibko rōb to, co łŏn.
02:45
to stand up and join in.
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Niy szkamrej, yno łŏnacz s nim.
02:47
And what a perfect place to do that, at TED.
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TED jes richtig łŏd tego.
02:49
Thanks.
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Pyrsk, ludkowie.
02:51
(Applause)
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(Klackanie)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com