TED Salon Brightline Initiative
Melinda Epler: 3 ways to be a better ally in the workplace
Melinda Epler (Melinda Epler): Tri načina kako postati bolji saveznik na poslu
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Naučeni smo da verujemo da naporan rad i posvećenost dovode do uspeha, ali to nije uvek tako. Pol, rasa, nacionalnost, vera, hendikep, seksualna opredeljenost su među mnogim faktorima koji utiču na naše šanse, kaže pisac i portparol Melinda Epler, i svako od nas treba da bude saveznik onome ko se suočava sa diskriminacijom. U ovom preduzimljivom govoru, Eplerova govori o tri načina na koja možemo pružiti podršku ljudima koji su zapostavljeni na radnom mestu. „Ne postoji čarobni štapić pomoću kog možemo popraviti raznolikost i inkluziju“. kaže ona. „Promena ide od osobe do osobe, od dela do dela, od reči do reči.“
Melinda Epler - Writer, advocate
Melinda Epler works with the tech industry to solve diversity and inclusion together. Full bio
Melinda Epler works with the tech industry to solve diversity and inclusion together. Full bio
Double-click the English transcript below to play the video.
00:12
In 2013, I was an executive
at an international engineering firm
at an international engineering firm
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Godine 2013. sam bila izvršni direktor
u internacionalnoj inženjerskoj firmi
u internacionalnoj inženjerskoj firmi
00:16
in San Francisco.
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u San Francisku.
00:18
It was my dream job.
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Bio je to posao mojih snova.
00:19
A culmination of all the skills
that I've acquired over the years:
that I've acquired over the years:
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Vrhunac svih veština
koje sam godinama sticala:
koje sam godinama sticala:
00:23
storytelling, social impact,
behavior change.
behavior change.
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pripovedanja, društvenog uticaja,
promena u ponašanju.
promena u ponašanju.
00:26
I was the head of marketing and culture
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Bila sam direktor marketinga i kulture
00:28
and I worked with the nation's
largest health care systems,
largest health care systems,
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i sarađivala sa najvećim nacionalnim
sistemima zdravstvene zaštite,
sistemima zdravstvene zaštite,
00:31
using technology and culture change
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koristeći tehnologiju
i kulturološke promene
i kulturološke promene
00:33
to radically reduce
their energy and water use
their energy and water use
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kako bi radikalno smanjili
upotrebu energije i vode
upotrebu energije i vode
00:36
and to improve their social impact.
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i poboljšali društveni uticaj.
00:38
I was creating real change in the world.
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Stvarala sam pravu promenu u svetu.
00:41
And it was the worst
professional experience of my life.
professional experience of my life.
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I to je bilo najgore profesionalno
iskustvo u mom životu.
iskustvo u mom životu.
00:48
I hit the glass ceiling hard.
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Žestoko sam naletela na prepreke.
00:50
It hurt like hell.
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Bolelo je kao đavo.
00:54
While there were bigger issues,
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Iako je bilo većih problema,
00:55
most of what happened
were little behaviors and patterns
were little behaviors and patterns
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uglavnom su sitna ponašanja i šabloni
00:59
that slowly chipped away
at my ability to do my work well.
at my ability to do my work well.
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polako narušili moju sposobnost
da dobro radim svoj posao.
da dobro radim svoj posao.
01:03
They ate away at my confidence,
my leadership, my capacity to innovate.
my leadership, my capacity to innovate.
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Nagrizli su moje pouzdanje, vođstvo,
moju sposobnost za inovaciju.
moju sposobnost za inovaciju.
01:08
For example, my first
presentation at the company.
presentation at the company.
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Na primer, moja prva prezentacija u firmi.
01:11
I walk up to the front of the room
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Stajem ispred svih u prostoriji
01:13
to give a presentation on the strategy
that I believe is right for the company.
that I believe is right for the company.
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da održim prezentaciju o strategiji
za koju verujem da je dobra za firmu.
za koju verujem da je dobra za firmu.
Ona zbog koje su me zaposlili.
01:17
The one they hired me to create.
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Pogledam moje kolege u prostoriji.
01:18
And I look around the room
at my fellow executives.
at my fellow executives.
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Vidim kako uzimaju mobilne telefone
01:21
And I watch as they
pick up their cell phones
pick up their cell phones
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01:23
and look down at their laptops.
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i gledaju u svoje laptopove.
01:26
They're not paying attention.
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Ne obraćaju pažnju.
01:28
As soon as I start to speak,
the interruptions begin
the interruptions begin
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Čim počnem da govorim,
počinju da me prekidaju
počinju da me prekidaju
01:30
and people talk over me
again and again and again.
again and again and again.
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i uporno pričaju dok i ja pričam.
01:34
Some of my ideas are flat out dismissed
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Neke od mojih ideja su odmah odbacili
01:38
and then brought up
by somebody else and championed.
by somebody else and championed.
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a onda ih je nego drugi
izložio i trijumfovao.
izložio i trijumfovao.
01:43
I was the only woman in that room.
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Bila sam jedina žena u toj prostoriji.
01:46
And I could have used an ally.
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I dobro bi mi došao saveznik.
01:48
Little behaviors and pattern like this,
every day, again and again,
every day, again and again,
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Sitna ponašanja i šabloni kao ovaj,
svakog dana, iznova i iznova,
svakog dana, iznova i iznova,
01:52
they wear you down.
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vas izmore.
01:54
Pretty soon, my energy
was absolutely tapped.
was absolutely tapped.
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Vrlo uskoro, osećala sam se iscrpljeno.
01:58
At a real low point, I read an article
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U vrlo lošem periodu, pročitala sam članak
02:00
about toxic workplace culture
and microaggressions.
and microaggressions.
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o toksičnoj radnoj kulturi
i mikroagresijama.
i mikroagresijama.
02:03
Microaggressions --
everyday slights, insults,
everyday slights, insults,
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Mikroagresije su svakodnevno
omalovažavanje, uvrede
omalovažavanje, uvrede
02:07
negative verbal
and nonverbal communication,
and nonverbal communication,
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negativna verbalna
i neverbalna komunikacija,
i neverbalna komunikacija,
02:09
whether intentional or not,
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namerna ili ne,
02:11
that impede your ability
to do your work well.
to do your work well.
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koja vas ometa da dobro radite svoj posao.
02:14
That sounded familiar.
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To je zvučalo poznato.
02:16
I started to realize
that I wasn't failing.
that I wasn't failing.
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Počela sam da shvatam da nisam ja omanula.
02:20
The culture around me was failing me.
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Kultura oko mene me je izneverila.
02:23
And I wasn't alone.
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A ja nisam bila usamljen slučaj.
02:25
Behaviors and patterns like this
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Ponašanja i šabloni kao ovi
02:27
every day affect underrepresented people
of all backgrounds in the workplace.
of all backgrounds in the workplace.
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svaki dan pogađaju zapostavljene ljude
različitog porekla na radnom mestu.
različitog porekla na radnom mestu.
02:31
And that has a real impact
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I to ima stvaran uticaj
02:34
on our colleagues, on our companies
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na naše kolege, na naše kompanije
02:37
and our collective capacity to innovate.
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i našu kolektivnu sposobnost
za inovacijom.
za inovacijom.
02:41
So, in the tech industry,
we want quick solutions.
we want quick solutions.
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U tehnološkoj industriji,
mi želimo brza rešenja.
mi želimo brza rešenja.
02:44
But there is no magic wand
for correcting diversity and inclusion.
for correcting diversity and inclusion.
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Ali ne postoji čarobni štapić
da ispravi raznolikost i inkluziju.
da ispravi raznolikost i inkluziju.
02:49
Change happens one person at a time,
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Promena se dešava u pojedincu,
02:51
one act at a time, one word at a time.
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delo po delo, reč po reč.
02:55
We make a mistake
when we see diversity and inclusion
when we see diversity and inclusion
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Grešimo kada na raznolikost
i inkluziju gledamo kao na
i inkluziju gledamo kao na
02:58
as that side project over there
the diversity people are working on,
the diversity people are working on,
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sporedni projekat na kojem rade
ljudi zaduženi za raznolikost,
ljudi zaduženi za raznolikost,
03:02
rather than this work inside all of us
that we need to do together.
that we need to do together.
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a ne kao na posao unutar svakog od nas
koji moramo obaviti zajedno.
koji moramo obaviti zajedno.
03:07
And that work begins
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Taj posao počinje
03:09
with unlearning what we know
about success and opportunity.
about success and opportunity.
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kada zaboravimo ono što znamo
o uspehu i mogućnosti.
o uspehu i mogućnosti.
03:13
We've been told our whole lives
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Celog života su nam govorili da
03:15
that if we work hard,
that hard work pays off,
that hard work pays off,
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ako naporno radimo, taj rad se isplati,
03:17
we'd get what we deserve,
we'd live our dream.
we'd live our dream.
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dobijemo ono što smo zaslužili,
živimo naš san.
živimo naš san.
03:21
But that isn't true for everyone.
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Ali to nije tako za svakoga.
03:23
Some people have to work 10 times as hard
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Neki ljudi moraju da rade 10 puta više
03:25
to get to the same place
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da bi postigli isto to
03:27
due to many barriers
put in front of them by society.
put in front of them by society.
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zbog mnogih prepreka
koje im nameće društvo.
koje im nameće društvo.
03:30
Your gender, your race, your ethnicity,
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Vaš pol, rasa, nacionalnost,
03:32
your religion, your disability,
your sexual orientation,
your sexual orientation,
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veroispovest, invalidnost,
seksualno opredeljenje,
seksualno opredeljenje,
03:36
your class, your geography,
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stalež, mesto življenja,
03:38
all of these can give you more
of fewer opportunities for success.
of fewer opportunities for success.
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sve to vam može pružiti
manje šanse za uspeh.
manje šanse za uspeh.
03:42
And that's where allyship comes in.
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Tada savezništvo stupa na scenu.
03:44
Allyship is about understanding
that imbalance in opportunity
that imbalance in opportunity
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Savezništvo podrazumeva razumevanje
te neravnoteže u mogućnosti
te neravnoteže u mogućnosti
03:48
and working to correct it.
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i pokušaj da je ispravimo.
03:50
Allyship is really seeing
the person next to us.
the person next to us.
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Savezništvo podrazumeva
da stvarno vidimo osobu pored.
da stvarno vidimo osobu pored.
03:53
And the person missing,
who should be standing next to us.
who should be standing next to us.
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I osobu koja nedostaje,
a treba da stoji do nas.
a treba da stoji do nas.
03:57
And first, just knowing
what they're going through.
what they're going through.
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I pre svega, da znamo kroz šta
te osobe prolaze.
te osobe prolaze.
04:00
And then, helping them succeed
and thrive with us.
and thrive with us.
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A zatim da im pomognemo
da budu uspešni i da napreduju.
da budu uspešni i da napreduju.
04:05
When we work together to develop
more diverse and inclusive teams,
more diverse and inclusive teams,
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Kada zajedno radimo na razvijanju
raznovrsnijih i inkluzivnijih timova,
raznovrsnijih i inkluzivnijih timova,
04:08
data shows we will be more innovative,
more productive and more profitable.
more productive and more profitable.
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podaci pokazuju da smo inovativniji,
produktivniji i profitabilniji.
produktivniji i profitabilniji.
04:13
So, who is an ally?
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Pa, ko je saveznik?
04:15
All of us.
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Svi mi.
Svi mi možemo biti
saveznici jedni drugima.
saveznici jedni drugima.
04:16
We can all be allies for each other.
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04:17
As a white, cisgendered woman
in the United States,
in the United States,
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Kao bela, cisrodna žena
u Sjedinjenim Državama,
u Sjedinjenim Državama,
04:20
there are many ways I'm very privileged.
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privilegovana sam na mnogo načina.
04:22
And some ways I'm not.
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A na neke načine nisam.
04:24
And I work hard every day
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Svakog dana naporno radim
04:25
to be an ally for people
with less privilege than me.
with less privilege than me.
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kako bih bila saveznik ljudima
koji su manje privilegovani od mene.
koji su manje privilegovani od mene.
04:28
And I still need allies, too.
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Ali i meni trebaju saveznici.
04:32
In the tech industry,
like in many industries,
like in many industries,
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U tehnološkoj industriji,
kao i u mnogim industrijama,
kao i u mnogim industrijama,
04:35
there are many people
who are underrepresented,
who are underrepresented,
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ima mnogo ljudi koju su zapostavljeni,
04:37
or face barriers and discrimination.
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ili se suočavaju sa preprekama
ili diskriminacijom.
ili diskriminacijom.
04:40
Women, people who are nonbinary --
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Žene, nebinarni ljudi -
04:42
so people who don't necessarily
identify as man or woman --
identify as man or woman --
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dakle, ljudi koje se ne identifikuju
nužno kao muškarac ili žena -
nužno kao muškarac ili žena -
04:45
racial and ethnic minorities,
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rasne ili etničke manjine,
04:47
LGBTQIA, people
with disabilities, veterans,
with disabilities, veterans,
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članovi LGBTQIA zajednice,
ljudi sa invalidnošću, veterani,
ljudi sa invalidnošću, veterani,
04:50
anybody over age 35.
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svi ljudi preko 35 godina.
04:52
(Laughter)
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(Smeh)
04:57
We have a major bias toward youth
in the tech industry.
in the tech industry.
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Veoma naginjemo prema mladima
u tehnološkoj industriji.
u tehnološkoj industriji.
05:00
And many others.
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I mnogim drugim.
05:01
There is always someone
with less privilege than you.
with less privilege than you.
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Uvek ima neko manje privilegovan od vas.
05:05
On this stage, in this room.
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Na ovoj pozornici, u ovoj prostoriji.
05:07
At your company, on your team,
in your city or town.
in your city or town.
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U vašoj kompaniji, timu, u vašem gradu.
05:12
So, people are allies
for different reasons.
for different reasons.
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Ljudi su saveznici iz različitih razloga.
05:14
Find your reason.
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Nađite svoj razlog.
05:16
It could be for the business case,
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To može biti posao,
05:18
because data shows
diverse and inclusive teams
diverse and inclusive teams
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jer podaci pokazuju da su
raznoliki i inkluzivni timovi
raznoliki i inkluzivni timovi
05:20
will be more productive,
more profitable and more innovative.
more profitable and more innovative.
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produktivniji, profitabilniji
i inovativniji.
i inovativniji.
05:24
It could be for fairness
and social justice.
and social justice.
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To može biti zbog pravičnosti
i društvene pravde.
i društvene pravde.
05:27
Because we have a long history
of oppression and inequity
of oppression and inequity
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Jer imamo dugu istoriju
ugnjetavanja i nejednakosti
ugnjetavanja i nejednakosti
05:31
that we need to work on together.
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i na tome moramo raditi zajedno.
Ili to može biti zbog vaše dece,
05:35
Or it could be for your kids,
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05:37
so your kids grow up
with equal opportunities.
with equal opportunities.
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kako bi imala jednake šanse dok odrastaju.
05:40
And they grow up creating
equal opportunities for others.
equal opportunities for others.
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I kako bi odrasla stvarajući
jednake šanse za druge.
jednake šanse za druge.
05:44
Find your reason.
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Nađite svoj razlog.
05:46
For me, it's all three.
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Za mene, to su sva tri.
05:47
Find your reason and step up
to be there for someone who needs you.
to be there for someone who needs you.
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Nađite svoj razlog i budite tu
za nekoga kome ste potrebni.
za nekoga kome ste potrebni.
05:52
So, what can you do as an ally?
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Šta možete da uradite kao saveznik?
05:54
Start by doing no harm.
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Počnite ne čineći štetu.
05:56
It's our job as allies to know what
microaggressions are and to not do them.
microaggressions are and to not do them.
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Kao saveznici, naš posao je da znamo
šta su mikroagresije i da ih ne činimo.
šta su mikroagresije i da ih ne činimo.
06:01
It's our job as allies
to listen, to learn,
to listen, to learn,
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Kao saveznici, naš posao je
da slušamo, da učimo,
da slušamo, da učimo,
06:05
to unlearn and to relearn,
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da zaboravimo i ponovo naučimo,
06:07
and to make mistakes and to keep learning.
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da grešimo i da nastavimo da učimo.
06:12
Give me your full attention.
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Poklonite mi svoju punu pažnju.
06:15
Close your laptops,
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Zatvorite svoje laptopove,
06:17
put down your cellphones
and pay attention.
and pay attention.
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sklonite mobilne telefone
i obratite pažnju.
i obratite pažnju.
06:20
If somebody is new or the only
person in the room like them,
person in the room like them,
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Ako je neko novi, ili se razlikuje
od svih drugih u prostoriji,
od svih drugih u prostoriji,
06:23
or they're just nervous,
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ili je samo nervozan,
06:24
this is going to make a huge difference
in how they show up.
in how they show up.
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to će napraviti veliku razliku
u njihovom nastupu.
u njihovom nastupu.
06:28
Don't interrupt.
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Ne prekidajte.
06:29
Underrepresented people
are more likely to be interrupted,
are more likely to be interrupted,
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Zapostavljene ljude češće prekidaju,
06:32
so just take a step back and listen.
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pa se samo povucite i slušajte.
06:35
Echo and attribute.
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Prenesite i pripišite.
06:37
If I have a great idea,
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Ako ja imam sjajnu ideju,
06:38
echo my idea and then attribute it to me,
and we thrive together.
and we thrive together.
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prenesite je dalje i pripišite meni,
i zajedno ćemo napredovati.
i zajedno ćemo napredovati.
06:44
Learn the language I use
to describe my identity.
to describe my identity.
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Naučite jezik koji ja koristim
da opišem svoj identitet.
da opišem svoj identitet.
06:47
Know how to pronounce my name.
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Naučite kako da izgovorite moje ime.
06:49
Know my pronouns -- he, she, they.
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Naučte moje zamenice - on, ona, oni.
06:52
Know the language I use to describe
my disability, my ethnicity, my religion.
my disability, my ethnicity, my religion.
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Naučite jezik kojim ja opisujem
svoj invaliditet, nacionalnost,
svoj invaliditet, nacionalnost,
ili veroispovest.
06:58
This really matters to people,
so if you don't know, just ask.
so if you don't know, just ask.
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Ovo je stvarno važno ljudima,
pa ako ne znate, samo pitajte.
pa ako ne znate, samo pitajte.
07:04
Listen and learn.
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Slušajte i učite.
07:07
An executive told me recently
that after doing allyship on his team,
that after doing allyship on his team,
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Izvršni direktor mi je skoro rekao da je,
nakon što su isprobali savezništvo,
nakon što su isprobali savezništvo,
07:12
the whole team started to normalize
calling themselves out and each other out
calling themselves out and each other out
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ceo tim počeo da se normalizuje
prozivajući jedni druge
prozivajući jedni druge
07:16
for interrupting.
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zbog prekidanja.
07:18
"I'm so sorry I'm interrupting
you right now, carry on."
you right now, carry on."
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„Žao mi je što Vas prekidam, nastavite.“
07:22
"Hey, she's got
a great idea, let's listen."
a great idea, let's listen."
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„Hej, ona ima sjajnu ideju,
hajde da čujemo.“
hajde da čujemo.“
07:27
Number two, advocate
for underrepresented people in small ways.
for underrepresented people in small ways.
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Dva, zauzmite se za zapostavljene ljude
u malim stvarima.
u malim stvarima.
07:31
Intervene; you can change
the power dynamics in the room.
the power dynamics in the room.
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Umešajte se; vi možete da promenite
dinamiku moći u prostoriji.
dinamiku moći u prostoriji.
07:34
If you see somebody is the only
person in the room like them
person in the room like them
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Ako vidite da je neko jedina osoba
u prostoriji koja se razlikuje
u prostoriji koja se razlikuje
07:37
and they are being belittled,
they are being interrupted,
they are being interrupted,
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i neko ih omalovažava i prekida,
07:40
do something, say something.
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uradite nešto, kažite nešto.
07:43
Invite underrepresented people to speak.
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Pozovite zapostavljene ljude da govore.
07:45
And say no to panels
without underrepresented speakers.
without underrepresented speakers.
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I odbijte panele na kojima nema
zapostavljenih govornika.
zapostavljenih govornika.
07:51
Refer someone for a job
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Preporučite nekoga za posao
07:53
and encourage them to take that job
and to take new opportunities.
and to take new opportunities.
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i ohrabrite ih da prihvate posao
i da prihvate nove prilike.
i da prihvate nove prilike.
07:57
And this one's really important --
help normalize allyship.
help normalize allyship.
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I ovo je jako važno -
pomozite u normalizaciji savezništva.
pomozite u normalizaciji savezništva.
08:00
If you're a person with privilege,
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Ako ste privilegovana osoba,
08:02
it's easier for you
to advocate for allies.
to advocate for allies.
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biće vam lakše
da se zauzmete za saveznike.
da se zauzmete za saveznike.
08:05
So use that privilege to create change.
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Iskoristite tu privilegiju
da stvorite promenu.
da stvorite promenu.
08:09
Three, change someone's
life significantly.
life significantly.
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Pod tri, značajno promenite nečiji život.
08:12
So, be there for somebody
throughout their career.
throughout their career.
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Budite tu za nekoga kroz njihovu karijeru.
08:15
Mentor or sponsor them,
give them opportunities as they grow.
give them opportunities as they grow.
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Mentorišite ih ili sponzorišite,
pružite im prilike dok rastu.
pružite im prilike dok rastu.
08:19
Volunteer -- volunteer for a STEM program,
serving underserved youth.
serving underserved youth.
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Volontirajte - npr. za NTIM program,
pomažući zapostavljenim mladima.
pomažući zapostavljenim mladima.
08:23
Transform your team
to be more diverse and inclusive.
to be more diverse and inclusive.
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Transformišite vaš tim da bude
raznovrsniji i inkluzivniji.
raznovrsniji i inkluzivniji.
08:26
And make real commitments
to creating change here.
to creating change here.
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Obavežite se pravim promenama.
08:29
Hold yourself and your team
accountable for creating change.
accountable for creating change.
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Zajedno sa vašim timom
budite odgovorni za promene.
budite odgovorni za promene.
08:34
And lastly,
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I napokon,
08:35
help advocate for change
across your company.
across your company.
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zalažite se za promenu u vašoj firmi.
08:38
When companies teach
their people to be allies,
their people to be allies,
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Kada kompanije uče svoje zaposlene
da budu saveznici,
da budu saveznici,
08:41
diversity and inclusion
programs are stronger.
programs are stronger.
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programi raznolikosti i inkluzije su jači.
08:44
You and I can be allies for each other,
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Vi i ja možemo biti
saveznici jedni drugima,
saveznici jedni drugima,
08:46
whether we're inside or outside of work.
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bilo na poslu ili van njega.
08:52
So, I realized recently
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Nedavno sam shvatila
08:56
that I still have lingering shame and fear
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da još osećam zaostali sram i strah
08:59
from that moment in my career
when I felt utterly alone,
when I felt utterly alone,
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od onog trenutka u mojoj karijeri
kada sam se osetila apsolutno usamljeno,
kada sam se osetila apsolutno usamljeno,
09:03
shut out and unsupported.
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blokirano i nepodržano.
09:06
There are millions of people out there,
like me, right now, feeling that way.
like me, right now, feeling that way.
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Trenutno postoje milioni ljudi
koji se osećaju kao ja.
koji se osećaju kao ja.
09:10
And it doesn't take much
for us to be there for each other.
for us to be there for each other.
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I ne treba nam mnogo
da budemo tu jedni za druge.
da budemo tu jedni za druge.
09:13
And when we're there for each other,
when we support one another,
when we support one another,
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Kada smo tu jedni za druge,
kada podržavamo jedni druge,
kada podržavamo jedni druge,
09:16
we thrive together.
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zajedno napredujemo.
09:17
And when we thrive, we build better teams,
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A kada napredujemo, stvaramo bolje timove,
09:20
better products and better companies.
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bolje proizvode i bolje kompanije.
09:24
Allyship is powerful.
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Savezništvo je moćno.
09:27
Try it.
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Probajte.
09:29
Thank you.
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Hvala vam.
09:31
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Melinda Epler - Writer, advocateMelinda Epler works with the tech industry to solve diversity and inclusion together.
Why you should listen
Melinda Briana Epler has over 25 years of experience developing business innovation and inclusion strategies for startups, Fortune 500 companies and global NGOs.
As CEO of Change Catalyst, Epler currently works with the tech industry to solve diversity and inclusion together. Using her background in storytelling and large-scale culture change, she is a strategic advisor for tech companies, tech hubs and governments around the world. She co-leads a series of global solutions-focused conferences called Tech Inclusion. Epler is also Director of Program Development at Backstage Capital, a venture capital firm, where she develops startup curriculum and builds healthy local and global entrepreneur ecosystems for underestimated founders.
Previously, Epler was a marketing and culture executive and award-winning documentary filmmaker. Her film and television work includes projects that exposed the AIDS crisis in South Africa, explored women's rights in Turkey and prepared communities for the effects of climate change. She has worked on several television shows, including NBC's "The West Wing."
Epler speaks, mentors and writes about diversity and inclusion in tech, allyship, social entrepreneurship, underrepresented entrepreneurs and investing.
Melinda Epler | Speaker | TED.com