ABOUT THE SPEAKER
Rocío Lorenzo - Management consultant, diversity researcher
BCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption.

Why you should listen

Rocío Lorenzo is a Partner and Managing Director at The Boston Consulting Group, based in Munich.

For the last fifteen years, Lorenzo has worked extensively in telecommunications and media, advising senior executives across Europe and the US on strategy development, growth programs and large scale transformations. She leads the telecommunications growth topic worldwide. In 2015 Rocío was named one of 25 female business leaders by Handelsblatt, HuffPost and Edition F. She is the author of several studies on diversity, including "The Mix that Matters: Innovation through Diversity," and she leads the Women@BCG Initiative in Munich.

More profile about the speaker
Rocío Lorenzo | Speaker | TED.com
TED@BCG Milan

Rocío Lorenzo: How diversity makes teams more innovative

罗西奥·洛伦佐: 想要一个更创新的公司?聘用更多的女性

Filmed:
1,563,140 views

多元化的公司真的更创新吗?罗西奥·洛伦佐和她的团队调查了171个公司来弄明白——而答案是一个清楚的肯定。在一个将会帮助你建立一个更好、更强壮的公司的演讲中,洛伦佐深入数据并解释了你的公司怎样能通过把多元性看作一个竞争优势,来开始产生更新颖、更有创意的想法。
- Management consultant, diversity researcher
BCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption. Full bio

Double-click the English transcript below to play the video.

15年前,
00:13
Fifteen十五 years年份 ago,
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00:14
I thought that the diversity多样 stuff东东
was not something I had to worry担心 about.
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我以为多元 化之类的问题
不是我需要担心的事
00:20
It was something an older旧的
generation had to fight斗争 for.
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它们是老一辈要为之斗争的东西
00:24
In my university大学,
we were 50-50, male-female男女,
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在我的大学里,
我们刚刚一半男性和一半女性
00:28
and we women妇女 often经常 had better grades等级.
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而且我们女生经常
拿到更好的成绩
00:31
So while not everything was perfect完善,
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所以虽然不是所有事都是完美的
00:34
diversity多样 and leadership领导 decisions决定
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多元性和领导性决定
00:36
was something that would happen发生
naturally自然 over time, right?
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是会随着时间
自然而然发生的,对吗?
00:42
Well, not quite相当.
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唔,不完全是
00:45
While moving移动 up the ladder阶梯
working加工 as a management管理 consultant顾问
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随着工作上升到一个
00:48
across横过 Europe欧洲 and the US,
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跨欧洲和美国的管理顾问,
00:50
I started开始 to realize实现 how often经常
I was the only woman女人 in the room房间
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我开始意识到我
很多时候是房间里唯一的女性
00:54
and how homogenous均质 leadership领导 still is.
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以及领导层仍然是多么的单性别
00:59
Many许多 leaders领导者 I met会见
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许多我遇到的领导者
01:01
saw diversity多样 as something to comply执行 with
out of political政治 correctness正确性,
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把多元化视为符合政治正确性的东西
01:06
or, best最好 case案件, the right thing to do,
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或者,最好的情况下,正确的事
01:09
but not as a business商业 priority优先.
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但不是一个企业重点
01:12
They just did not have a reason原因 to believe
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他们就是没有原因去相信
01:14
that diversity多样 would help them achieve实现
their most immediate即时, pressing紧迫 goals目标:
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多元性会帮助他们达成
他们最迫切的、紧急的目标:
01:19
hitting the numbers数字,
delivering交付 the new product产品,
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达到业绩,推出新产品,
01:22
the real真实 goals目标 they are measured测量 by.
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用以测量他们的真正目标
01:26
My personal个人 experience经验
working加工 with diverse多种 teams球队
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我自己和多元化团队合作的经历
01:29
had been that while they require要求
a little bit more effort功夫 at the beginning开始,
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是虽然在一开始他们需要一点更多的努力
01:34
they did bring带来 fresher清新,
more creative创作的 ideas思路.
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他们确实带来了更新颖的、
更有创意的想法
01:37
So I wanted to know:
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那么我想要知道:
01:40
Are diverse多种 organizations组织
really more innovative创新,
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多元化的组织真的更有创意吗
01:43
and can diversity多样 be more
than something to comply执行 with?
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以及多元性可以不仅仅是
一项需要遵守的事情吗?
01:48
Can it be a real真实 competitive竞争的 advantage优点?
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它可以是一个真正的竞争优势吗?
01:52
So to find out, we set up a study研究
with the Technical技术 University大学 of Munich慕尼黑.
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所以为了找到答案,我们和
慕尼黑工业大学创立了一个研究
01:57
We surveyed调查 171 companies公司
in Germany德国, Austria奥地利 and Switzerland瑞士,
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我们调查了171个在
德国、奥地利、和瑞士的公司
02:02
and as we speak说话, we're expanding扩大 the study研究
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而就在演讲进行的同时,
我们正在把研究拓展到
02:05
to 1,600 companies公司
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1600个公司
02:08
in five additional额外 countries国家
around the world世界.
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在世界上五个额外的国家里
02:11
We asked those companies公司
basically基本上 two things:
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我们询问那些公司基本两件事:
02:14
how innovative创新 they are
and how diverse多种 they are.
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他们多有创意以及他们是怎样的多元化
02:18
To measure测量 the first one,
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为了测试第一点,
02:20
we asked them about innovation革新 revenue收入.
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我们询问他们有关创新收入的问题
02:24
Innovation革新 revenue收入 is the share分享
of revenues收入 they've他们已经 made制作
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创新收入是他们在过去三年里从
02:26
from new products制品 and services服务
in the last three years年份,
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新的产品和服务中赚取的股份,
02:29
meaning含义 we did not ask them
how many许多 creative创作的 ideas思路 they have,
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也就是说我们没有问,
他们有多少有创意的想法
02:33
but rather if these ideas思路
translate翻译 into products制品 and services服务
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而是这些想法是否
转化为真的让公司
02:36
that really make the company公司
more successful成功 today今天 and tomorrow明天.
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在眼下和未来变得
更成功的产品和服务
02:41
To measure测量 diversity多样,
we looked看着 at six different不同 factors因素:
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为了衡量多元性,
我们察看六个不同的因素:
02:46
country国家 of origin起源,
age年龄 and gender性别, amongst其中包括 others其他.
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原国籍,年龄和性别,以及其它
02:51
While preparing准备 to go in the field领域
with those questions问题,
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在准备带着那些问题
去实地考察的时候,
02:54
I satSAT down with my team球队
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我和我的团队坐了下来,
02:56
and we discussed讨论 what
we would expect期望 as a result结果.
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然后我们讨论了
我们期待什么样的结果
03:01
To put it mildly温和, we were not optimistic乐观.
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婉转来说,我们对此并不感到乐观
03:05
The most skeptical怀疑的 person on the team球队
thought, or saw a real真实 possibility可能性,
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团队中最持怀疑态度的人认为,
或是看到了一个真正的可能,
03:08
that we would find nothing at all.
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我们不会发现任何东西
03:12
Most of the team球队
was rather on the cautious谨慎 side,
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团队里大多是人
都在谨慎的一边
03:14
so we landed登陆 all together一起 at "only if,"
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所以我们全都决定了“只有当”
03:18
meaning含义 that we might威力 find
some kind of link链接
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也就是说我们可能会在
革新和多元性之间
03:20
between之间 innovation革新 and diversity多样,
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找到某种链接
03:23
but not across横过 the board --
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但不是在所有情况下——
03:24
rather only if certain某些 criteria标准 are met会见,
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而是只有当符合特定的标准是
03:27
for example leadership领导 style样式,
very open打开 leadership领导 style样式
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比如领导方式,
非常开放的领导方式
03:31
that allowed允许 people to speak说话 up freely自如
and safely安然 and contribute有助于.
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允许人们自由并安全地
发言并作出贡献
03:38
A couple一对 of months个月 later后来,
the data数据 came来了 in,
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几个月以后,数据收集好了
03:41
and the results结果 convinced相信
the most skeptical怀疑的 amongst其中包括 us.
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而最终结果说服了我们
之中最持怀疑态度的人
03:46
The answer回答 was a clear明确 yes,
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答案是一个清楚的肯定,
03:48
no ifsIFS, no buts的击打.
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没有如果,没有但是
03:50
The data数据 in our sample样品 showed显示
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我们样品中的数据显示
03:53
that more diverse多种 companies公司
are simply只是 more innovative创新, period.
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更多元化的公司
就是更创新,句号
03:59
Now, a fair公平 question to ask
is the chicken or the egg question,
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现在,一个公平的问题
就是先有鸡还是先有蛋的问题
04:04
meaning含义, are companies公司
really more innovative创新
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也就是,公司更创新真的是
04:07
because they have
a more diverse多种 leadership领导,
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因为他们有一个更多元化的领导层?
04:10
or the other way around?
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还是反过来的呢?
04:11
Which哪一个 way is it?
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它是什么顺序?
04:13
Now, we do not know how much
is correlation相关 versus causation因果关系,
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现在,我们不知道相关性
和因果性的比例是多少
04:17
but what we do know is that clearly明确地,
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但是我们清楚地知道,
04:20
in our sample样品, companies公司
that are more diverse多种
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在我们的样本里,
更多元化的公司
04:24
are more innovative创新,
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更有创造力
04:25
and that companies公司
that are more innovative创新
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而更有创造力的公司
04:27
have more diverse多种 leadership领导, too.
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同样有更多元化的领导层
04:30
So it's fair公平 to assume承担
that it works作品 both ways方法,
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那么我们可以公平地
假设它双向都成立
04:33
diversity多样 driving主动 innovation革新
and innovation革新 driving主动 diversity多样.
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多元性导致创新力和
创新力导致多元性
04:39
Now, once一旦 we published发表 the results结果,
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如今,当我们发表了成果
04:42
we were surprised诧异
about the reactions反应 in the media媒体.
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我们对媒体上的反应感到很惊讶
04:46
We got quite相当 some attention注意.
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我们得到了挺多的注意力
04:49
And it went from quite相当 factual事实,
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而它从比较如实的
04:52
like "Higher更高 Female Share分享
Boosts提高 Innovation革新"
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像是“更高的女性比例推进创新力”
04:56
to a little bit more sensationalist感觉论者.
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变得有点耸人听闻
05:00
(Laughter笑声)
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(笑声)
05:01
As you can see,
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就像你可以看到的,
05:03
"Stay-at-home呆在家里 Women妇女 Cost成本 Trillions万亿,"
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“呆在家的女人浪费万亿”
05:06
and, my personal个人 favorite喜爱,
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还有,我个人的最爱,
05:08
"Housewives家庭主妇 Kill Innovation革新."
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“家庭主妇扼杀创新力”
05:10
Well, there's no such这样 thing
as bad publicity公开, right?
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那么,关注怎么样都不坏,对吗?
05:13
(Laughter笑声)
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(笑声)
05:16
On the back of that coverage覆盖,
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在新闻报道的背后
05:18
we started开始 to get calls电话
from senior前辈 executives高管
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我们开始接到来自于
想要知道更多的
05:21
wanting希望 to understand理解 more,
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高层主管人员的电话
05:23
especially特别 -- surprise, surprise --
about gender性别 diversity多样.
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尤其是——惊喜
——关于性别多元性
05:27
I tend趋向 to open打开 up
those discussions讨论 by asking,
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我倾向于用提问开始这些讨论
05:31
"Well, what do you think of the situation情况
in your organization组织 today今天?"
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“那么,你对于你的团体的现状怎么看呢?”
05:35
And a frequent频繁 reaction反应 to that is,
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而对此的常见反应就是
05:39
"Well, we're not yet然而 there,
but we're not that bad."
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“唔,我们还没到那一步,
但我们不是那么差”
05:43
One executive行政人员 told me, for example,
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一位主管告诉我,比如说
05:45
"Oh, we're not that bad.
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“哦,我们没那么差
05:47
We have one member会员
in our board who is a woman女人."
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我们董事会里有一个女性成员”
05:49
(Laughter笑声)
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(笑声)
05:51
And you laugh --
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然后你们笑了——
05:52
(Applause掌声)
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(掌声)
05:58
Now, you laugh, but he had a point
in being存在 proud骄傲 about it,
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现在,你们笑了,但是
他有道理为此感到骄傲
06:02
because in Germany德国,
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因为在德国
06:03
if you have a company公司
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如果你有一个公司
06:06
and it has one member会员
on the board who is a woman女人,
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而它的董事会上有一个女性成员
06:09
you are part部分 of a select选择 group of 30
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你就是100个最大的
公共列出的公司中
06:11
out of the 100 largest最大
publicly公然 listed上市 companies公司.
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挑选出的30个的一员了
06:15
The other 70 companies公司
have an all-male所有男性 board,
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其余的70个公司有全男性的董事会
06:20
and not even one of these hundred
largest最大 publicly公然 listed上市 companies公司
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而且这些最大的公共列出的名单中甚至没有一个公司
06:24
have, as of today今天, a female CEOCEO.
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在今天,有一个女性的首席执行官
06:29
But here's这里的 the critically危重
important重要 insight眼光.
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但是这是最关键的重要见解
06:32
Those few少数 female board members会员 alone单独,
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光是那些少数的女性董事会成员
06:36
they won't惯于 make a difference区别.
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他们不会改变些什么
06:38
Our data数据 shows节目 that for gender性别 diversity多样
to have an impact碰撞 on innovation革新,
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我们的数据显示,为了让
性别多元化在创新力上有影响,
06:43
you need to have more
than 20 percent百分 women妇女 in leadership领导.
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你需要在领导层力
有多于20%的女性
06:47
Let's have a look at the numbers数字.
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让我们看一看数据
06:50
As you can see, we divided分为
the sample样品 into three groups,
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正如你所看到的,
我们把样本分为了三组
06:54
and the results结果 are quite相当 dramatic戏剧性.
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而结果是有点戏剧性的
06:57
Only in the group where you have
more than 20 percent百分 women妇女 in leadership领导,
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只有在领导层里有多于
20%的女性的一组里,
07:01
only then you see a clear明确 jump
in innovation革新 revenue收入
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只有在那时候你看到
创新收入明显地增长
07:06
to above-average高于平均水平 levels水平.
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至高出平均地水平
07:08
So experience经验 and data数据
shows节目 that you do need critical危急 mass
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那么经验和数据显示
你确实需要关键的数量
07:13
to move移动 the needle,
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来作出改变
07:15
and companies公司 like Alibaba阿里巴巴,
JPJ.P Morgan摩根 or Apple苹果
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而像是阿里巴巴,摩根大通,
或是苹果之类的公司
07:18
have as of today今天
already已经 achieved实现 that threshold.
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都已经在今天达到了那个门槛
07:24
Another另一个 reaction反应 I got quite相当 a lot was,
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另一个我经常收到的反应就是
07:28
"Well, it will get solved解决了 over time."
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“哦,这会随着时间推移被解决的”
07:32
And I have all the sympathy同情 in the world世界
for that point of view视图,
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而我对这个观点怀有
世界上所有的同情心
07:35
because I used to think like that, too.
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因为我曾经也那么想
07:38
Now, let's have a look here again
and look at the numbers数字,
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那么,让我们再看一看这里
并看一看这些数字
07:41
taking服用 Germany德国 as an example.
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用德国作为一个例子
07:44
Let me first give you the good news新闻.
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让我先给你们个好消息
07:46
So the share分享 of women妇女
who are college学院 graduates毕业生
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那就是大学毕业生并且
07:49
and have at least最小 10 years年份
of professional专业的 experience经验
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有至少十年的专业经验的女性比例
07:52
has grown长大的 nicely很好 over the last 20 years年份,
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在过去的20年里良好增长
07:55
which哪一个 means手段 the pool
in which哪一个 to fish for female leaders领导者
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这意味着可寻觅女性领导者的储备
07:59
has increased增加 over time,
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随着时间增加了
08:01
and that's great.
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这很棒
08:03
Now, according根据 to my old theory理论,
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现在,根据我过去的理论
08:06
the share分享 of women妇女 in leadership领导
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领导层的女性比例
08:08
would have grown长大的
more or less in parallel平行, right?
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会多少平行地增长,对吗?
08:11
Now, let's have a look
at what happened发生 in reality现实.
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现在,让我们看一下
现实中发生了什么
08:15
It's not even close,
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一点都不接近
08:19
which哪一个 means手段 I was so wrong错误
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意味着我是错的
08:22
and which哪一个 means手段 that my generation,
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也意味着我的同代人
08:25
your generation,
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你们的同代人
08:27
the best-educated最好的教育
female generation in history历史,
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历史上受到最好教育的一代女性
08:32
we have just not made制作 it.
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我们就是没有做到
08:33
We have failed失败 to achieve实现 leadership领导
in significant重大 numbers数字.
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我们没能有很多数量达到领导层
08:38
Education教育 just did not
translate翻译 into leadership领导.
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教育就是没有转化成领导力
08:42
Now, that was a painful痛苦 realization实现 for me
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那么,这对我是一个痛苦的认知
08:45
and made制作 me realize实现,
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并且让我意识到
08:48
if we want to change更改 this,
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如果我们想要改变这个
08:50
we need to engage从事,
and we need to do better.
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我们需要参与,
而且我们需要做得更好
08:54
Now, what to do?
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那么,做什么呢?
08:57
Achieving实现 more than 20 percent百分
women妇女 in leadership领导
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在领导层里达到多于20%的女性
09:00
seems似乎 like a daunting艰巨 task任务 to many许多,
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对很多人听起来是
一个望而却步的任务
09:03
understandably可以理解的, given特定 the track跟踪 record记录.
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这可以理解,有了历史记录之后
09:07
But it's doable可行,
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但这是可行的
09:08
and there are many许多 companies公司 today今天
that are making制造 progress进展 there
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而且今天有很多公司在取得进展
09:11
and doing it successfully顺利.
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并且成功地做到它
09:13
Let's take SAP树液, the software软件
company公司, as an example.
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让我们用SAP,软件公司,
作为一个例子
09:16
They had, in 2011,
19 percent百分 women妇女 in leadership领导,
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2011年,他们在领导层里有19%的女性
09:21
yet然而 they decided决定 to do better,
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然而他们决定做得更好
09:23
and they did what you do
in any other area of business商业
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而他们做了你们在
任何想要改善的
09:26
where you want to improve提高.
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其它商业领域里做的事
09:28
They set themselves他们自己 a measurable可测量 target目标.
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他们给他们自己
定下了一个可测量的目标
09:31
So they set themselves他们自己 a target目标
of 25 percent百分 for 2017,
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那么他们给自己定下了
在2017年达到25%的目标
09:36
which哪一个 they have just achieved实现.
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他们刚刚达到这点
09:39
The goals目标 made制作 them think more creatively创造性
about developing发展 leaders领导者
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目标让他们更有创意地
思考发展领导者
09:42
and tapping窃听 new recruiting招聘 pools.
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并利用新的招聘储备
09:45
They now even set a target目标 of 30 percent百分
women妇女 in leadership领导 for 2022.
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他们现在甚至给2022年
设了领导层有30%女性的目标
09:50
So experience经验 shows节目 it's doable可行,
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那么经验显示这是可行的
09:52
and at the end结束 of the day,
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而最终
09:54
it all boils down to two decisions决定
that are taken采取 every一切 day
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它全部浓缩为我们许多人在每个组织
09:59
in every一切 organization组织 by many许多 of us:
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日常作出的两个决定:
10:03
who to hire聘请 and who
to develop发展 and promote促进.
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招聘什么人和发展并提升什么人
10:08
Now, nothing against反对 women's女士的 programs程式,
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现在,我并不反对女性项目
10:10
networks网络, mentoring师徒, trainings培训.
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关系网,指导,培训
10:12
All is good.
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这都是好的
10:15
But it is these two decisions决定
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但是就是这两个决定
10:17
that at the end结束 of the day
send发送 the most powerful强大 change更改 signal信号
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最终在任何组织中传递了
10:21
in any organization组织.
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最有力的改变信号
10:25
Now, I never set out
to be a diversity多样 advocate主张.
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现在,我从不是有意
想成为一个多元性拥护者
10:28
I am a business商业 advisor顾问.
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我是一个商业顾问
10:30
But now my goal目标 is
to change更改 the face面对 of leadership领导,
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但是现在我的目标是
改变领导层的外貌
10:35
to make it more diverse多种 --
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把它变得更多元化——
10:38
and not so that leaders领导者 can check a box
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而且这并不是为了让
领导者可以在方框里打个勾
10:40
and feel like they have
complied编译过 with something
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并感到他们遵守了某件事
10:43
or they have been politically政治上 correct正确.
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或是他们是政治正确的
10:46
But because they understand理解,
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而是因为他们理解
10:47
they understand理解 that diversity多样
is making制造 their organization组织
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他们明白多元性正在让他们的团体
10:51
more innovative创新, better.
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更创新,更好
10:53
And by embracing拥抱 diversity多样,
by embracing拥抱 diverse多种 talent天赋,
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而通过迎接多元性,
通过迎接多元的才能
10:57
we are providing提供
true真正 opportunity机会 for everyone大家.
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我们正在给每个人提供真正的机会
11:00
Thank you. Thank you so much.
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谢谢你们,真的非常感谢
11:02
(Applause掌声)
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(掌声)
Translated by Jessica Chen
Reviewed by Chuying Zhou

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ABOUT THE SPEAKER
Rocío Lorenzo - Management consultant, diversity researcher
BCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption.

Why you should listen

Rocío Lorenzo is a Partner and Managing Director at The Boston Consulting Group, based in Munich.

For the last fifteen years, Lorenzo has worked extensively in telecommunications and media, advising senior executives across Europe and the US on strategy development, growth programs and large scale transformations. She leads the telecommunications growth topic worldwide. In 2015 Rocío was named one of 25 female business leaders by Handelsblatt, HuffPost and Edition F. She is the author of several studies on diversity, including "The Mix that Matters: Innovation through Diversity," and she leads the Women@BCG Initiative in Munich.

More profile about the speaker
Rocío Lorenzo | Speaker | TED.com