ABOUT THE SPEAKER
Joachim de Posada - Speaker and author
Joachim de Posada was a speaker and motivational coach. He was the author of "How to Survive Among the Piranhas" and "Don't Eat the Marshmallow ... Yet."

Why you should listen

Joachim de Posada's infectious energy and humor turned him into a popular motivational coach. Working in Spanish and English, he helped companies and teams find deep and lasting reasons to succeed. His books included How to Survive Among the Piranhas and his latest, No te comas el marshmallow ... todavia, or Don't Eat the Marshmallow ... Yet. (He had recently updated the book for the recession, calling it Don't Eat the Marshmallow ... Ever.)

More profile about the speaker
Joachim de Posada | Speaker | TED.com
TED2009

Joachim de Posada: Don't eat the marshmallow!

Joachim de Posada siger, Spis ikke skumfidusen

Filmed:
3,525,386 views

I denne korte tale fra TED U, deler Joachim de Posada et milepælseksperiment om behovsudsættelse -- og hvordan det kan forudsige fremtidig succes. Med underholdende videoer af unger der ihærdigt prøver på ikke at spise skumfidusen.
- Speaker and author
Joachim de Posada was a speaker and motivational coach. He was the author of "How to Survive Among the Piranhas" and "Don't Eat the Marshmallow ... Yet." Full bio

Double-click the English transcript below to play the video.

00:18
I'm here because I have a very importantvigtig messagebesked:
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Jeg står her, fordi jeg har en meget vigtig besked:
00:21
I think we have foundfundet
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jeg tror vi har fundet
00:23
the mostmest importantvigtig factorfaktor for successsucces.
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den vigtigste faktor for succes.
00:26
And it was foundfundet closetæt to here, StanfordStanford.
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Og den blev fundet tæt herpå, Stanford.
00:31
PsychologyPsykologi professorprofessor tooktog kidsbørn that were fourfire yearsflere år oldgammel
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Psykologi professor tog børn der var fire år gamle
00:35
and put them in a roomværelse all by themselvesdem selv.
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og satte dem i et værelse helt alene.
00:39
And he would tell the childbarn, a four-year-oldfire-årig kidbarn,
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Og han fortalte barnet, et fire-årigt barn,
00:42
"JohnnyJohnny, I am going to leaveforlade you here with a marshmallowMarshmallow
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"Johnny, jeg efterlader dig her med en skumfidus
00:45
for 15 minutesminutter.
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i 15 minutter.
00:47
If, after I come back, this marshmallowMarshmallow is here,
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Hvis, når jeg kommer tilbage, skumfidusen er her,
00:51
you will get anotheren anden one. So you will have two."
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får du en mere. Så du har to."
00:55
To tell a four-year-oldfire-årig kidbarn to wait 15 minutesminutter
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At fortælle et fire-årigt barn at han skal vente 15 minutter
00:58
for something that they like,
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på noget de kan lide,
01:00
is equivalenttilsvarende to tellingfortæller us, "We'llVi vil bringtage med you coffeekaffe in two hourstimer."
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svarer til at fortælle os, "Vi kommer med kaffe om to timer".
01:04
(LaughterLatter)
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(Latter)
01:05
ExactNøjagtige equivalenttilsvarende.
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Præcis det samme.
01:07
So what happenedskete when the professorprofessor left the roomværelse?
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Så hvad skete der da professoren forlod værelset?
01:12
As soonsnart as the doordør closedlukket...
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Lige så snart døren lukkede...
01:16
two out of threetre atespiste the marshmallowMarshmallow.
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to ud af tre spiste skumfidusen.
01:18
FiveFem secondssekunder, 10 secondssekunder, 40 secondssekunder, 50 secondssekunder,
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Fem sekunder, 10 sekunder, 40 sekunder, 50 sekunder,
01:21
two minutesminutter, fourfire minutesminutter, eightotte minutesminutter.
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to minutter, fire minutter, otte minutter.
01:23
Some lastedvarede 14-and-a-half- og -en-halv minutesminutter.
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Nogle klarede den 14 og et halvt minut.
01:26
(LaughterLatter)
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(Latter)
01:27
Couldn'tIkke kunne do it. Could not wait.
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Kunne ikke klare det. Kunne ikke vente.
01:31
What's interestinginteressant is that one out of threetre
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Det der er interessant er, at en ud af tre
01:34
would look at the marshmallowMarshmallow and go like this ...
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kiggede på skumfidusen og gjorde det her ...
01:39
Would look at it.
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De kiggede på den.
01:41
Put it back.
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Lagde den tilbage.
01:43
They would walk around. They would playSpille with theirderes skirtsnederdele and pantsbukser.
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De ville gå rundt. De ville lege med deres nederdele og bukser.
01:48
That childbarn alreadyallerede, at fourfire, understoodforstået
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Det barn forstod allerede som fire-årig,
01:51
the mostmest importantvigtig principleprincip for successsucces,
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den vigtigste grundregel for succes,
01:54
whichhvilken is the abilityevne to delayforsinke gratificationtilfredsstillelse.
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hvillket er evnen til at udsætte nydelse.
01:58
Self-disciplineSelvdisciplin:
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Selvdisciplin:
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the mostmest importantvigtig factorfaktor for successsucces.
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den vigtigste faktor for at få succes.
02:03
15 yearsflere år latersenere, 14 or 15 yearsflere år latersenere,
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15 år senere, 14 eller 15 år senere,
02:06
follow-upopfølgning studyundersøgelse.
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opfølgningsstudie.
02:08
What did they find?
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Hvad fandt de ud af?
02:10
They wentgik to look for these kidsbørn who were now 18 and 19.
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De tog ud for at se til disse børn der nu var blevet 18 eller 19.
02:13
And they foundfundet that 100 percentprocent
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Og de fandt ud af, at 100 procent
02:16
of the childrenbørn that had not eatenspist the marshmallowMarshmallow were successfulvellykket.
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af de børn der ikke havde spist skumfidusen var succesrige.
02:20
They had good gradeskvaliteter. They were doing wonderfulvidunderlig.
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De fik gode karakterer. De klarede sig flot.
02:22
They were happylykkelig. They had theirderes plansplaner.
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De var glade. De havde planer.
02:24
They had good relationshipsrelationer with the teacherslærere, studentsstuderende.
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De havde gode forhold til lærerne, de studerende.
02:27
They were doing fine.
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De klarede sig flot.
02:28
A great percentageprocent of the kidsbørn that atespiste the marshmallowMarshmallow,
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En stor procentdel af børnene der spiste deres skumfidus,
02:31
they were in troubleproblemer.
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de havde problemer.
02:32
They did not make it to universityuniversitet.
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De kom ikke på universitetet.
02:34
They had baddårlig gradeskvaliteter. Some of them droppeddroppet out.
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De fik dårlige karakterer. Nogle af dem droppede ud.
02:36
A few were still there with baddårlig gradeskvaliteter.
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Nogle få var der stadig med dårlige karakterer.
02:38
A few had good gradeskvaliteter.
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Nogle få fik gode karakterer.
02:40
I had a questionspørgsmål in my mindsind: Would HispanicHispanic kidsbørn
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Jeg havde et spørgsmål i tankerne. Ville latinamerikanske børn
02:42
reactreagere the samesamme way as the AmericanAmerikansk kidsbørn?
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reagere på samme måde som amerikanske børn?
02:45
So I wentgik to ColombiaColombia. And I reproducedgengivet the experimenteksperiment.
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Så jeg tog til Colombia. Og jeg genskabte eksperimentet.
02:48
And it was very funnysjov. I used fourfire, fivefem and sixseks yearsflere år oldgammel kidsbørn.
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Og det var ret sjovt. Jeg brugte fire-, fem- og seks-årige børn.
02:51
And let me showat vise you what happenedskete.
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Og lad mig vise Jer hvad der skete.
03:09
(Spanishspansk) (LaughterLatter)
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(Spansk) (Latter)
04:50
So what happenedskete in ColombiaColombia?
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Så hvad skete der i Colombia?
04:52
HispanicHispanic kidsbørn, two out of threetre atespiste the marshmallowMarshmallow;
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Latinamerikanske børn, to ud af tre spiste deres skumfidus;
04:55
one out of threetre did not.
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en ud af tre gjorde ikke.
04:57
This little girlpige was interestinginteressant;
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Denne lille pige var interessant;
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she atespiste the insideinde of the marshmallowMarshmallow.
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hun spiste det invendige af skumfidusen.
05:01
(LaughterLatter)
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(Latter)
05:02
In other wordsord, she wanted us to think that she had not eatenspist it, so she would get two.
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Med andre ord, ville hun have os til at tro, at hun ikke havde spist den, så hun ville få to.
05:06
But she atespiste it.
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Men hun spiste den.
05:08
So we know she'llskal be successfulvellykket. But we have to watch her.
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Så vi ved hun bliver succesfuld. Men vi skal holde øje med hende.
05:11
(LaughterLatter)
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(Latter)
05:12
She should not go into bankingBank, for exampleeksempel,
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Hun burde ikke blive noget i bankverdenen, for eksempel,
05:15
or work at a cashkontanter registerTilmeld.
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eller arbejde ved et kasseapparat.
05:17
But she will be successfulvellykket.
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Men hun bliver succesfuld.
05:19
And this appliesgælder for everything. Even in salessalg.
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Og dette gælder for alt. Selv indenfor salg.
05:21
The salessalg personperson that --
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Sælgeren der --
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the customerkunde sayssiger, "I want that." And the personperson sayssiger, "Okay, here you are."
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når kunden siger, "Jeg vil have det". Og personen siger, "Okay, værsågod".
05:27
That personperson atespiste the marshmallowMarshmallow.
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Den person spiste skumfidusen.
05:29
If the salessalg personperson sayssiger, "Wait a secondanden.
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Hvis sælgeren siger, "Vent lige et øjeblik.
05:31
Let me askSpørg you a few questionsspørgsmål to see if this is a good choicevalg."
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Lad mig stille dig et par spørgsmål, for at se om det er det rigtige valg."
05:34
Then you sellsælge a lot more.
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Så sælger man meget mere.
05:35
So this has applicationsapplikationer in all walksgåture of life.
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Så dette gælder for alle aspekter i livet.
05:40
I endende with -- the KoreansKoreanerne did this.
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Jeg slutter med -- koreanerne gjorde dette.
05:43
You know what? This is so good
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Vidste I det? Det her er så godt
05:45
that we want a marshmallowMarshmallow bookBestil for childrenbørn.
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at vi vil have en bog om skumfiduser til børn.
05:47
We did one for childrenbørn. And now it is all over KoreaKorea.
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Vi lavede en til børn. Og nu er den overalt i Korea.
05:50
They are teachingundervisning these kidsbørn exactlyNemlig this principleprincip.
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De lærer børnene om præcis disse principper.
05:52
And we need to learnlære that principleprincip here in the StatesStater,
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Og vi skal lære det princip her i staterne,
05:54
because we have a bigstor debtgæld.
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fordi vi har en stor gæld.
05:56
We are eatingspise more marshmallowsskumfiduser than we are producingproducerer.
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Vi spiser flere skumfiduser end vi producerer.
05:58
Thank you so much.
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Mange tak.
Translated by David J. Kreps Finnemann
Reviewed by Troels Larsen

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ABOUT THE SPEAKER
Joachim de Posada - Speaker and author
Joachim de Posada was a speaker and motivational coach. He was the author of "How to Survive Among the Piranhas" and "Don't Eat the Marshmallow ... Yet."

Why you should listen

Joachim de Posada's infectious energy and humor turned him into a popular motivational coach. Working in Spanish and English, he helped companies and teams find deep and lasting reasons to succeed. His books included How to Survive Among the Piranhas and his latest, No te comas el marshmallow ... todavia, or Don't Eat the Marshmallow ... Yet. (He had recently updated the book for the recession, calling it Don't Eat the Marshmallow ... Ever.)

More profile about the speaker
Joachim de Posada | Speaker | TED.com