Stacy Smith: The data behind Hollywood's sexism
Stacy Smith - Media researcher
Stacy Smith shows how Hollywood’s homogenous (and overwhelmingly male) culture systematically excludes women and minorities. Full bio
about a pressing social issue.
movies are actually really important.
to appear within them,
in the form of American movies.
about 10 years ago
on gender role in G-rated films.
more than 30 investigations.
is tell you about that crisis.
gender inequality in film.
how we're going to fix it.
in a really bad mood.
of the situation.
examines the top 100 grossing films
or named character on-screen.
on-screen for gender, race, ethnicity,
at really some problematic trends.
noticeably absent on-screen in film.
and 35,205 speaking characters,
go to girls and women.
from 1946 to 1955,
in over a half of a century.
of just last year,
or African-American speaking character,
or Asian-American speaking characters
female character that had a disability.
or transgender female speaking characters.
the epidemic of invisibility.
from prevalence to protagonist,
or colead driving the action.
female driving the story,
at the time of theatrical release.
to be sexualized in film
three times as likely
females are so thin
the circumference of their upper arm.
have no room for a womb
and objectifying content
internalization of the thin ideal
among some female viewers.
if we lived in the screen world,
crisis on our hands.
two drivers to inequality on-screen:
and misperceptions of the audience.
any of the patterns I just talked about,
is hire female directors.
in terms of short films and indie films,
40 years of age or older on-screen,
in terms of race and ethnicity,
that we just talked about.
and female executives,
with the perception of a woman.
in the psychological arena.
to inequality on-screen
that go to the box office and buy tickets
or financially lucrative target audience.
place a female at the center,
at the center of a story does.
of franchise successes
"Star Wars: The Force Awakens."
that gender of the lead character
in the United States.
a film is distributed in this country.
all be sufficiently depressed.
working behind the camera
does not trust us as an audience.
there would be a silver lining,
simple and tangible solutions
at the top 100 films next year
speaking characters on-screen
for three contiguous years,
in over a half of a century.
for a variety of reasons.
for male actors.
It doesn't cost that much.
the production process.
that there's women on set.
can make demands in their contracts,
on the biggest Hollywood films.
or an inclusion rider
speaking characters in it.
of those characters
in their contract
in which we actually live.
the entertainment industry,
the Rooney Rule stipulates
from outside the organization,
an underrepresented candidate.
can apply to Hollywood films.
are not only on the consideration list,
interviewed for the job.
executives to female directors
to exclusionary hiring practices.
by, for and about women,
to the independent theater chain
a little further online
and funding a film,
from an underrepresented background.
on our social media accounts
women behind the camera.
and our dollars count.
to change the world on this one.
of audiences worldwide.
has unprecedented access
stories about equality
has to do is unleash its secret weapon,
that films, they can transform us.
a storytelling landscape
if the next generation of audiences
different screen reality?
to change what we see on-screen
and global viewers
of viewers and audiences,
About the speaker:Stacy Smith - Media researcher
Stacy Smith shows how Hollywood’s homogenous (and overwhelmingly male) culture systematically excludes women and minorities.
Why you should listen
Dr. Stacy L. Smith is the Founder and Director of the Media, Diversity, and Social Change Initiative at the Annenberg School for Communication & Journalism at the University of Southern California, where she is also an Associate Professor. Her work examines gender, race, LGBT status, disability and age on screen and gender and race/ethnicity behind the camera in cinematic content as well as barriers and opportunities facing women and people of color in the entertainment industry. She also conducts economic analyses related to diversity and the financial performance of films. Smith is a world leader, with speaking engagements ranging from the TED Women stage to the United Nations. Her research sets the global standard for data on employment diversity in entertainment, and she is a trusted source to the entertainment industry. Her work is cited widely by both corporate and educational audiences.
Smith has written more than 100 journal articles, book chapters, and reports on content patterns and effects of the media. Her research has been written about in the New York Times, Los Angeles Times, fivethirtyeight.com, The Atlantic, The Huffington Post, Newsweek, The Hollywood Reporter, Variety, Wired and USA Today, among others. She has a co-edited essay in Maria Shriver's book, A Woman's Nation Changes Everything (2009). Her most recent research reports include the Comprehensive Annenberg Report on Diversity (CARD), multiple landmark studies with Sundance Institute and Women in Film Los Angeles and a study of 800 top-grossing films conducted at USC Annenberg.
Stacy Smith | Speaker | TED.com