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TEDxBoston 2012

Timothy Prestero: Design for people, not awards

提摩西佩斯特羅:為人設計,不為獎項設計

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提摩西佩斯特羅以為自己為發展中地區的新生兒設計了一款完美的保溫箱,但發現設計無法進入生產階段時,他的團隊學到了重要的一課。這是一場宣言,闡明對設計而言,重要的是實際利用,而非獎項肯定。

- Designer
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind. Full bio

I've got a great idea理念 that's going to change更改 the world世界.
我有一個能改變世界的好點子
00:16
It's fantastic奇妙, it's going to blow打擊 your mind心神.
非常厲害的點子,一定會讓你不敢置信
00:18
It's my beautiful美麗 baby寶寶.
那是我可愛的寶寶
00:20
Here's這裡的 the thing, everybody每個人 loves a beautiful美麗 baby寶寶.
重點來了,每個人都喜歡可愛的寶寶
00:22
I mean, I was a beautiful美麗 baby寶寶.
我是說,我也曾經是個可愛的寶寶
00:24
Here's這裡的 me and my dad a couple一對 days after I was born天生.
這是剛出生沒幾天的我和我爸
00:26
So in the world世界 of product產品 design設計,
在產品設計的世界裡
00:28
the beautiful美麗 baby's寶寶 like the concept概念 car汽車.
漂亮的寶寶就像概念車一樣
00:30
It's the knock-out擊倒.
讓人目瞪口呆
00:33
You see it and you go, "Oh, my God. I'd buy購買 that in a second第二!"
你一看見就會忍不住說:
「噢,我的天!我願意立刻買下那台車!」
00:34
So why is it that this year's年份 new cars汽車
那到底為什麼今年的新車款
00:37
look pretty漂亮 much exactly究竟 like last year's年份 new cars汽車?
和去年的看起來幾乎一模一樣?
00:40
(Laughter笑聲)
(笑聲)
00:44
What went wrong錯誤 between之間 the design設計 studio工作室 and the factory?
從設計工作室到工廠中間到底出了什麼差錯?
00:45
Today今天 I don't want to talk about beautiful美麗 babies嬰兒,
今天我想談的不是可愛的寶寶
00:48
I want to talk about the awkward尷尬 adolescence青春期 of design設計 --
而是設計的尷尬青春期
00:51
those sort分類 of dorky學究氣 teenage青少年 years年份
無知的十多歲青春
00:54
where you're trying to figure數字 out how the world世界 works作品.
還忙著搞清楚世界怎麼運轉
00:58
I'm going to start開始 with an example from some work that we did on newborn新生 health健康.
我就從我們為新生保健做過的一項設計講起
01:01
So here's這裡的 a problem問題:
問題來了
01:05
Four million百萬 babies嬰兒 around the world世界,
全世界每年有四百萬個新生兒
01:07
mostly大多 in developing發展 countries國家,
大多是在發展中國家裡
01:10
die every一切 year before their first birthday生日,
活不過一歲生日
01:11
even before their first month of life.
甚至根本撐不到滿月
01:14
It turns out half of those kids孩子, or about 1.8 million百萬 newborns新生兒 around the world世界,
但事實上,其中有一半,
或大約一百八十萬名新生兒
01:16
would make it if you could just keep them warm
只要獲得足夠的保溫就能活下去
01:19
for the first three days, maybe the first week.
關鍵就是出生後前三天,或者第一週
01:22
So this is a newborn新生 intensive集約 care關心 unit單元 in Kathmandu加德滿都, Nepal尼泊爾.
現在看到的
是尼泊爾加德滿都的新生兒加護病房
01:25
All of these kids孩子 in blankets毯子 belong屬於 in incubators孵化器 --
裹著毯子的這些寶寶都應該待在保溫箱裡
01:29
something like this. So this is a donated捐贈 Japanese日本 Atom原子 incubator恆溫箱
也就是像這樣的東西
這是由日本捐贈的保溫箱
01:32
that we found發現 in a NICUNICU in Kathmandu加德滿都.
是我們在加德滿都的新生兒加護病房發現的
01:36
This is what we want.
這就是我們要的東西
01:38
Probably大概 what happened發生 is a hospital醫院 in Japan日本 upgraded升級 their equipment設備
很可能是日本某醫院升級設備
01:41
and donated捐贈 their old stuff東東 to Nepal尼泊爾.
於是將舊的捐給尼泊爾
01:43
The problem問題 is, without technicians技師, without spare備用 parts部分,
但問題是,
沒有相關技術人員和多餘零件
01:47
donations捐款 like this very quickly很快 turn into junk破爛.
這些東西很快就會變成垃圾
01:51
So this seemed似乎 like a problem問題 that we could do something about.
關於這問題,我們應該能夠做些什麼
01:54
Keeping保持 a baby寶寶 warm for a week,
將寶寶保溫一個星期
01:57
that's not rocket火箭 science科學.
這又不是什麼太空任務
02:00
So we got started開始.
於是我們開始行動
02:02
We partnered合作 with a leading領導 medical research研究 institution機構 here in Boston波士頓.
我們和波士頓這裡
首屈一指的一間醫療研究機構合作
02:04
We conducted進行 months個月 of user用戶 research研究 overseas海外,
花了幾個月進行使用者研究
02:07
trying to think like designers設計師, human-centered以人為本 design設計.
試著以設計師的方式思考
以人為本的設計
02:10
Let's figure數字 out what people want.
想搞清楚大家究竟想要什麼
02:13
We killed殺害 thousands數千 of Post-it發表它 notes筆記.
我們用掉好幾千張便利貼
02:16
We made製作 dozens許多 of prototypes原型 to get to this.
做了數十個模型才終於完成這個
02:18
So this is the NeoNurtureNeoNurture Infant嬰兒 Incubator恆溫箱,
這就是新嬰兒保溫箱
02:21
and this has a lot of smarts智慧 built內置 into it. And we felt great.
裡頭包含了許多巧思
我們覺得好極了
02:24
So the idea理念 here is, unlike不像 the concept概念 car汽車,
這裡的重點就是,
我們不想做一台概念車
02:28
we want to marry結婚 something beautiful美麗
我們想把一個美好的想法
02:30
with something that actually其實 works作品.
和一個實用的東西結合起來
02:32
And our idea理念 is that this design設計
我們認為這項設計
02:35
would inspire啟發 manufacturers製造商 and other people of influence影響
能啟發製造商和其他有影響力的人
02:37
to take this model模型 and run with it.
以這為範例繼續努力
02:41
Here's這裡的 the bad news新聞:
但壞消息來了
02:43
The only baby寶寶 ever actually其實 put inside the NeoNurtureNeoNurture Incubator恆溫箱
真正進過這個新嬰兒保溫箱的寶寶
02:47
was this kid孩子 during a Time magazine雜誌 photo照片 shoot射擊.
只有《時代雜誌》拍照時用的這個嬰兒
02:50
So recognition承認 is fantastic奇妙.
我們獲得非常多的認可
02:54
We want design設計 to get out for people to see it.
我們希望設計能讓大家看見
02:56
It won韓元 lots of awards獎項.
也的確贏得了許多獎項
02:59
But it felt like a booby癡子 prize.
但感覺卻好比獲頒爛獎品
03:01
We wanted to make beautiful美麗 things that are going to make the world世界 a better place地點,
我們希望創造的
是能讓世界更美好的東西
03:03
and I don't think this kid孩子 was even in it long enough足夠 to get warm.
但這個寶寶在裡面的時間太短
根本連躺都沒躺暖
03:09
So it turns out that design設計 for inspiration靈感
所以事實就是,
想要帶來啟發的這項設計
03:13
doesn't really --
並不能......
03:15
I guess猜測 what I would say is, for us, for what I want to do,
我想我要說的是,
對我們而言,對於我想做的事
03:18
it's either too slow or it just doesn't work, it's ineffective不靈.
這項設計要不是效果太慢,
就是根本沒用,完全沒有效果
03:22
So really I want to design設計 for outcomes結果.
我想要為成果設計
03:26
I don't want to make beautiful美麗 stuff東東.
不想只是做出漂亮的東西
03:28
I want to make the world世界 a better place地點.
我想讓這世界更美好
03:30
So when we were designing設計 NeoNurtureNeoNurture,
所以我們設計這款新保溫箱時
03:32
we paid支付 a lot of attention注意 to the people who are going to use this thing --
特別注意了會使用這樣產品的人
03:34
for example, poor較差的 families家庭, rural鄉村 doctors醫生,
像是窮困的家庭、鄉下的醫生
03:37
overloaded超載 nurses護士, even repair修理 technicians技師.
工作過度的護士,甚至是維修技師
03:39
We thought we had all our bases基地 covered覆蓋, we'd星期三 doneDONE everything right.
我們以為各方面都考量了
一切都萬無一失
03:43
Well it turns out there's this whole整個 constellation星座 of people
結果原來還有一大群人
03:46
who have to be involved參與 in a product產品 for it to be successful成功:
和一項產品的成敗脫不了關係
03:49
manufacturing製造業, financing融資, distribution分配, regulation.
製造、資金、銷售和管理
03:52
Michael邁克爾 Free自由 at PATH路徑 says you have to figure數字 out who will "choose選擇, use and pay工資 the dues"
合宜衛生科技組織的麥可佛里就說,
你得搞清楚誰會「選擇、使用和購買」
03:55
for a product產品 like this.
像這樣的產品
03:59
And I have to ask the question --
我必須要問一個問題
04:01
VC'sVC的 always ask, "Sir先生, what is your business商業, and who is your customer顧客?"
創投總是會問:
「先生,你是做什麼的?客戶是誰?」
04:03
Who is our customer顧客? Well here's這裡的 an example.
誰是我們的客戶?
這裡有個例子
04:06
This is a Bangladeshi孟加拉國 hospital醫院 director導向器 outside his facility設施.
這是孟加拉某醫院院長在醫院外照的相
04:10
It turns out he doesn't buy購買 any of his equipment設備.
但院內的器材設備都不是他買的
04:13
Those decisions決定 are made製作 by the Ministry of Health健康
採購決定是國家衛生部在進行
04:15
or by foreign國外 donors捐助者,
或是由國外捐贈單位決定
04:18
and it just kind of shows節目 up.
然後器材就這麼出現了
04:20
Similarly同樣, here's這裡的 a multinational跨國 medical device設備 manufacturer生產廠家.
同樣地,這是個跨國醫療器材製造商
04:21
It turns out they've他們已經 got to fish where the fish are.
他們也必須往魚多的地方撒網
04:25
So it turns out that in emerging新興 markets市場, where the fish are,
而在新興市場裡,也就是所謂魚多的地方
04:27
are the emerging新興 middle中間 class of these countries國家 --
是這些國家正在崛起的中產階級
04:31
diseases疾病 of affluence富裕: heart disease疾病, infertility不孕不育.
及心臟疾病和不孕症等文明病
04:34
So it turns out that design設計 for outcomes結果 in one aspect方面
因此,為成果設計從某方面來看
04:38
really means手段 thinking思維 about design設計 for manufacture製造 and distribution分配.
就是為製造商和銷售設計
04:43
Okay, that was an important重要 lesson.
好吧,那是很重要的一課
04:46
Second第二, we took that lesson and tried試著 to push it into our next下一個 project項目.
接著,我們試著將這個教訓
應用到下個計畫裡
04:48
So we started開始 by finding發現 a manufacturer生產廠家,
所以我們從找尋製造商開始
04:53
an organization組織 called MTTSMTTS in Vietnam越南,
越南有個「醫療技術轉移與服務組織」
04:55
that manufactures製成品 newborn新生 care關心 technologies技術 for Southeast東南 Asia亞洲.
專為東南亞地區生產新生兒照護設備
04:57
Our other partner夥伴 is East Meets會見 West西.
我們的另一個夥伴是
「東方遇見西方基金會」
05:00
This is an American美國 foundation基礎 that distributes分配 that technology技術
這個美國基金會將技術教給
05:02
to poor較差的 hospitals醫院 around that region地區.
那個地區貧困的醫院
05:05
So we started開始 with them saying, "Well what do you want?
於是我們一開始就問他們:
「你們想要什麼?」
05:08
What's a problem問題 you want to solve解決?"
「有什麼問題是你們想解決的?」
05:11
And they said, "Well let's work on newborn新生 jaundice黃疸."
他們回答:
「那就從新生兒黃疸著手吧。」
05:12
So this is another另一個 one of these mind-boggling令人難以置信 global全球 problems問題.
這就是另一個讓世界傷腦筋的問題
05:15
So jaundice黃疸 affects影響 two-thirds三分之二 of newborns新生兒 around the world世界.
全球有三分之二的新生兒有黃疸
05:18
Of those newborns新生兒, one in 10 roughly大致,
這些嬰兒中,大約每十個就有一個
05:22
if it's not treated治療, the jaundice黃疸 gets得到 so severe嚴重
會因缺乏治療而使症狀惡化
05:27
that it leads引線 to either a life-long終身 disability失能,
最後導致終生殘障
05:30
or the kids孩子 could even die.
甚至死亡
05:33
There's one way to treat對待 jaundice黃疸,
有一個方法可以治療黃疸
05:35
and that's what's called an exchange交換 transfusion.
就是換血治療
05:37
So as you can imagine想像, that's expensive昂貴 and a little bit dangerous危險.
你可以想像,那必定相當昂貴,
而且有一定的風險
05:39
There is another另一個 cure治愈.
但還有一個方法
05:43
It's very technological技術性, it's very complex複雜, a little daunting艱鉅.
完全仰賴技術,非常的複雜,
想到就讓人頭痛
05:45
You've got to shine閃耀 blue藍色 light on the kid孩子 --
那就是用藍色的光照寶寶
05:51
bright blue藍色 light on as much of the skin皮膚 as you can cover.
以明亮的藍光盡可能地照遍寶寶的肌膚
05:54
How is this a hard problem問題?
這能有多難?
05:58
So I went to MITMIT,
於是我到了麻省理工學院
06:00
Okay, we'll figure數字 that out. (Laughter笑聲)
好的,我們會想辦法
(笑聲)
06:04
So here's這裡的 an example. This is an overhead高架 phototherapy光療 device設備
這裡有個例子,
這是一座光照療法的直立式燈架
06:07
that's designed設計 for American美國 hospitals醫院.
是為美國的醫院設計的
06:10
And here's這裡的 how it's supposed應該 to be used.
使用的方式就是像這樣
06:13
So it's over the baby寶寶, illuminating照明 a single patient患者.
照射嬰兒全身,每個嬰兒用一座燈架
06:15
Take it out of an American美國 hospital醫院,
把這搬出美國的醫院
06:18
send發送 it overseas海外 to a crowded facility設施 in Asia亞洲,
送到亞洲一個擁擠的醫療機構
06:21
here's這裡的 how it's actually其實 used.
燈架的使用就變成這樣
06:23
The effectiveness效用 of phototherapy光療 is a function功能 of light intensity強度.
光照療法的關鍵就是光照強度
06:24
So these dark黑暗 blue藍色 squares廣場 show顯示 you where it's effective有效 phototherapy光療.
深藍色方塊就是光照療法有效的區域
06:28
Here's這裡的 what it looks容貌 like under actual實際 use.
這種使用方式下的效果則是這樣
06:31
So those kids孩子 on the edges邊緣
靠邊的孩子
06:34
aren't actually其實 receiving接收 effective有效 phototherapy光療.
並沒有受到有效的治療
06:35
But without training訓練, without some kind of light meter儀表,
但若沒受過訓練,也沒有測光器
06:37
how would you know?
你怎麼會知道?
06:40
We see other examples例子 of problems問題 like this.
我們還看到其他這類的問題
06:42
So here's這裡的 a neonatal新生兒 intensive集約 care關心 unit單元
這是一個新生兒加護病房
06:44
where moms媽媽 come in to visit訪問 their babies嬰兒.
媽媽可以進來探視寶寶
06:46
And keep in mind心神, Mom媽媽 maybe just had a C-section剖腹產,
不要忘了,媽媽可能剛剖腹完
06:48
so that's already已經 kind of a bummer長號.
那已經有點糟了
06:51
Mom's媽媽的 visiting訪問 her kid孩子.
她們看著自己的孩子
06:53
She sees看到 her baby寶寶 naked, lying說謊 under some blue藍色 lights燈火,
光溜溜地躺在藍光下
06:54
looking kind of vulnerable弱勢.
脆弱無助的樣子
06:57
It's not uncommon罕見 for Mom媽媽 to put a blanket over the baby寶寶.
不少媽媽會替寶寶蓋上毯子
06:59
From a phototherapy光療 standpoint立場, maybe not the best最好 behavior行為.
從光照療法的角度來看,
這可能不是最佳示範
07:02
In fact事實 that sounds聲音 kind of dumb.
甚至聽起來還有點蠢
07:06
Except, what we've我們已經 learned學到了
但我們瞭解到
07:09
is that there's no such這樣 thing as a dumb user用戶 -- really is what we've我們已經 learned學到了.
沒有愚蠢的使用者,
這真的是我們學到的
07:12
There are only dumb products製品.
只有愚蠢的產品
07:15
We have to think like existentialists存在主義者.
我們必須以存在主義的方式思考
07:17
It's not the painting繪畫 we would have painted,
重要的不是我們怎麼構圖
07:19
it's the painting繪畫 that we actually其實 painted.
而是實際上我們畫了什麼
07:20
It's the use -- designed設計 for actual實際 use.
是產品的使用
--為實際使用而設計
07:22
How are people actually其實 going to use this?
大家實際上會怎麼利用這項產品?
07:25
So similarly同樣, when we think about our partner夥伴 MTTSMTTS,
同樣地,我們的合作夥伴
「醫療技術轉移與服務組織」
07:27
they've他們已經 made製作 some amazing驚人 technologies技術 for treating治療 newborn新生 illnesses疾病.
曾為治療新生兒疾病開發出很棒的技術
07:31
So here's這裡的 an overhead高架 warmer回暖 and a CPAPCPAP.
這是一個立式保溫台和正壓呼吸器
07:34
They're inexpensive便宜, really rugged崎嶇.
不貴而且非常耐用
07:36
They've他們已經 treated治療 50,000 kids孩子 in Vietnam越南 with this technology技術.
這項技術在越南治療了五萬個孩童
07:39
But here's這裡的 the problem問題:
但有個問題
07:42
Every一切 doctor醫生 in the world世界, every一切 hospital醫院 administrator管理員,
世界上每個醫生,每間醫院的管理人
07:43
has seen看到 TV電視 -- curse詛咒 those "E.R." reruns重播.
都看過電視,
咒罵《急診室的春天》又在重播
07:46
Turns out they all know what a medical device設備 is supposed應該 to look like.
他們都曉得醫療器材該長怎麼樣
07:51
They want Buck巴克 Rogers羅傑斯, they don't want effective有效.
他們想要酷炫設備,不要實用
07:55
It sounds聲音 crazy, it sounds聲音 dumb,
這聽起來很誇張,很愚蠢
07:59
but there are actually其實 hospitals醫院 who would rather have no equipment設備
但真的有醫院寧可不要設備
08:01
than something that looks容貌 cheap低廉 and crummy照出.
也不想要看起來廉價又寒酸的器材
08:04
So again, if we want people to trust相信 a device設備,
所以,如果我們希望別人信任一樣器材
08:06
it has to look trustworthy可靠.
那就得讓它看起來值得信賴
08:10
So thinking思維 about outcomes結果,
因此,考量成果之後
08:11
it turns out appearances出場 matter.
顯然外觀也很重要
08:13
So we took all that information信息 together一起.
於是我們整合所有資訊
08:15
We tried試著, this time, to get it right.
希望這次可以成功
08:17
And here's這裡的 what we developed發達.
而這就是我們的成果
08:20
So this is the Firefly螢火蟲 Phototherapy光療 Device設備,
「螢火蟲光照設備」
08:21
except this time we didn't stop at the concept概念 car汽車.
這次我們不是在概念車的階段止步
08:23
So from the very beginning開始 we started開始 by talking to manufacturers製造商.
我們開始就先和製造商溝通
08:26
Our goal目標 is to make a state-of-the-art最先進的 product產品
我們的目標是做出最先進的產品
08:30
that our partner夥伴 MTTSMTTS can actually其實 manufacture製造.
而且是醫療技術轉移與服務組織
能夠實際生產的
08:33
So our goal目標 is to study研究 how they work, the resources資源 they have access訪問 to,
所以我們去了解他們如何作業,
以及他們所擁有的資源
08:36
so that they can make this product產品.
確保他們能夠生產這項產品
08:40
So that's the design設計 for manufacture製造 question.
這就是為生產而設計所要思考的問題
08:42
When we think about actual實際 use,
在考量實際利用時
08:45
you'll你會 notice注意 that Firefly螢火蟲 has a single bassinet搖籃.
各位會注意到「螢火蟲」只有一個嬰兒床
08:47
It only fits適合 a single baby寶寶.
只能容納一個寶寶
08:49
And the idea理念 here is it's obvious明顯 how you ought應該 to use this device設備.
為的就是讓人一看就知道應該怎麼使用
08:51
If you try to put more than one kid孩子 in,
如果你想在裡頭放超過一個寶寶
08:56
you're stacking堆疊 them on top最佳 of each other.
就只能一個個往上疊
08:57
(Laughter笑聲)
(笑聲)
08:59
So the idea理念 here is we say, you want to make it hard to use wrong錯誤.
我們希望讓犯錯變得很難
09:00
In other words, you want to make the right way to use it
也就是說,我們希望正確的操作方式
09:04
the easiest最簡單的 way to use it.
就是最簡單的使用方式
09:06
Another另一個 example: Again, silly愚蠢 mom媽媽.
還有一個例子:
又是笨媽媽
09:08
Silly愚蠢 mom媽媽 thinks her baby寶寶 looks容貌 cold, wants to put a blanket over the baby寶寶.
笨媽媽覺得孩子看起來很冷,
所以想替寶寶蓋上毯子
09:11
Well that's why we have lights燈火 above以上 and below下面 the baby寶寶 in Firefly螢火蟲.
因此我們將「螢火蟲」
設計成上下都有光照
09:14
So if mom媽媽 does put a blanket over the baby寶寶,
這麼一來,就算媽媽替寶寶蓋上毯子
09:17
it's still receiving接收 effective有效 phototherapy光療 from below下面.
下方的光照仍會提供有效的治療
09:20
Last story故事 here:
最後一個故事
09:23
I've got a friend朋友 in India印度 who told me
我在印度的一個朋友告訴我
09:25
that you haven't沒有 really tested測試 a piece of electronic電子 technology技術
你要全面測試一項電子裝置的話
09:27
for distribution分配 in Asia亞洲
尤其是要在亞洲流通的產品
09:30
until直到 you've trained熟練 a cockroach蟑螂 to climb in
你就得訓練一隻蟑螂爬進去
09:32
and pee撒尿 on every一切 single little component零件 on the inside.
然後在裡面每個零件上撒尿
09:35
(Laughter笑聲)
(笑聲)
09:37
You think it's funny滑稽.
你覺得這很好笑
09:38
I had a laptop筆記本電腦 in the Peace和平 Corps兵團,
我在美國「和平工作團」有台筆電
09:40
and the screen屏幕 had all these dead pixels像素 on it.
螢幕上滿是小黑點
09:42
And one day I looked看著 in, they were all dead ants螞蟻
有天我把它拆開,
才發現裡面全是死螞蟻
09:45
that had gotten得到 into my laptop筆記本電腦 and perished遇難 --
牠們跑進我的筆電裡然後死去
09:47
those poor較差的 ants螞蟻!
可憐的螞蟻!
09:49
So with Firefly螢火蟲, what we did is --
所以我們對「螢火蟲」做了一件事
09:51
the problem問題 is electronics電子產品 get hot
電子產品的問題就是會發熱
09:54
and you have to put in vents通風口 or fans球迷 to keep them cool --
所以你必須加裝通氣孔或風扇散熱
09:56
in most products製品.
多數產品都是
09:59
We decided決定 that I can't put a "do not enter輸入" sign標誌 next下一個 to the vent發洩.
我們認為,
要在通氣孔旁寫上「禁止進入」是不可能的
10:00
We actually其實 got rid擺脫 of all of that stuff東東.
所以乾脆就捨棄散熱裝置
10:04
So Firefly's螢火蟲的 totally完全 sealed密封.
因此「螢火蟲」是完全密封的
10:06
These are the kinds of lessons教訓 --
這就是我們學到的教訓
10:08
as awkward尷尬 as it was to be a pretty漂亮 goofy高飛 teenager青少年,
當個傻氣的青少年儘管難堪
10:10
much worse更差 to be a frustrated受挫 designer設計師.
也比當個挫敗的設計師好
10:12
So I was thinking思維 about, what I really want to do is change更改 the world世界.
我過去一直在想,
自己真正想做的就是改變世界
10:15
I have to pay工資 attention注意 to manufacturing製造業 and distribution分配.
那麼我必須注意製造和銷售
10:18
I have to pay工資 attention注意 to how people are actually其實 going to use a device設備.
必須注意大家會怎麼使用一項產品
10:20
I actually其實 have to pay工資 attention注意. Really, there's no excuse藉口 for failure失敗.
我必須確實地注意這些
真的,失敗是沒有藉口的
10:24
I have to think like an existentialist存在主義.
我必須像個存在主義者般思考
10:28
I have to accept接受 that there are no dumb users用戶,
必須接受沒有愚蠢的使用者
10:29
that there's only dumb products製品.
只有愚蠢的產品
10:31
We have to ask ourselves我們自己 hard questions問題.
我們必須問自己一些艱難的問題
10:33
Are we designing設計 for the world世界 that we want?
我們是為我們想要的世界設計嗎?
10:35
Are we designing設計 for the world世界 that we have?
我們是為我們擁有的世界設計嗎?
10:39
Are we designing設計 for the world世界 that's coming未來,
我們是為即將到來的世界設計嗎?
10:41
whether是否 we're ready準備 or not?
不管我們準備好了沒
10:43
I got into this business商業 designing設計 products製品.
我進到這個行業來設計產品
10:44
I've since以來 learned學到了 that if you really want to make a difference區別 in the world世界,
學到了如果你真的想要改變世界
10:48
you have to design設計 outcomes結果.
就得為成果而設計
10:51
And that's design設計 that matters事項.
那才是有用的設計
10:53
Thank you.
謝謝大家
10:55
(Applause掌聲)
(掌聲)
10:56
Translated by Yuhui Hung
Reviewed by Regina Chu

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About the speaker:

Timothy Prestero - Designer
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind.

Why you should listen

Timothy Prestero is the founder and CEO of Design that Matters, a nonprofit that collaborates with social entrepreneurs and volunteers to design products for the poor in developing countries. A former Peace Corps volunteer and MIT graduate, Tim has worked in West Africa, Latin America and Asia. He is a Martin Fellow at the MIT Laboratory for Energy and the Environment, a Draper Richards Kaplan Fellow, and was named an Ashoka Affiliate in 2004. His awards include the 2007 Social Venture Network Innovation Award, and the 2009 World Technology Award. This year, Design That Matters was named the winner of the National Design Award in Corporate and Institutional Achievement.

Tim and his team made a splash when they created the NeoNurture Infant Incubator, named one of TIME Magazine's "50 Best Inventions of 2010." However, the product wasn't a hit with manufacturers or with hospitals in developing countries and forever remained a prototype. Design That Matters learned an important lesson from the experience -- that good design must keep in mind who will procure equipment, who will be using it, as well as the myriad ways it could be used incorrectly. As Timothy says, "There's no such thing as a dumb user; there are only dumb products.

More profile about the speaker
Timothy Prestero | Speaker | TED.com