TEDGlobal 2017
Ghada Wali: How I'm using LEGO to teach Arabic
Ghada Wali: Kako koristim Lego kockice da bih podučavala arapski
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Nakon posjeta europskoj knjižnici u potrazi za arapskim i srednjoistočnim tekstovima, tijekom kojeg su se pojavili samo naslovi o strahu, terorizmu te uništenju, Ghada Wali odlučila je predstaviti svoju kulturu na zabavan i pristupačan način. Rezultat - raznobojan i privlačan projekt koji koristi Lego kockice za podučavanje arapskog pisma, koristeći moć grafičkog dizajna kako bi se stvorile povezanost i pozitivna promjena. "Učinkovita komunikacija i obrazovanje put su prema tolerantnijim zajednicama", kaže Wali.
Ghada Wali - Designer
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
Double-click the English transcript below to play the video.
00:12
I come from Egypt,
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Dolazim iz Egipta,
00:15
which is also called Umm al-Dunya,
the Mother of the World.
the Mother of the World.
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koji se također naziva
Umm al-Dunya, Majka svijeta.
Umm al-Dunya, Majka svijeta.
00:20
It's a rich country
filled with stories of rebellion,
filled with stories of rebellion,
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To je bogata zemlja,
puna priča o pobunama,
puna priča o pobunama,
00:23
stories of civilizational
triumph and downfall
triumph and downfall
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priča o usponima i padovima civilizacije
00:27
and the rich, religious,
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te bogatom religijskom,
00:28
ethnic, cultural and linguistic diversity.
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etničkom, kulturalnom i
lingvističkom raznolikošću.
lingvističkom raznolikošću.
00:33
Growing up in such an environment,
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Odrastajući u takvom okruženju,
00:35
I became a strong believer
in the power of storytelling.
in the power of storytelling.
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počela sam snažno vjerovati
u moć pripovijedanja.
u moć pripovijedanja.
00:39
As I searched for the medium
with which to tell my story,
with which to tell my story,
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Dok sam tražila medij pomoću
kojeg bih ispričala svoju priču,
kojeg bih ispričala svoju priču,
00:42
I stumbled upon graphic design.
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naišla sam na grafički dizajn.
00:45
I would like to share with you a project
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Htjela bih vam ispričati o tome
00:47
of how graphic design
can bring the Arabic language to life.
can bring the Arabic language to life.
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kako grafički dizajn
može oživiti arapski jezik.
može oživiti arapski jezik.
00:51
But first, let me tell you
why I want to do this.
why I want to do this.
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Dopustite mi da kažem
zašto to želim napraviti.
zašto to želim napraviti.
00:54
I believe that graphic design
can change the world.
can change the world.
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Vjerujem da grafički dizajn
može promijeniti svijet.
može promijeniti svijet.
00:58
At least in my very own city of Cairo,
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Barem je u mom gradu, Kairu,
01:00
it helped overthrow
two separate dictators.
two separate dictators.
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pomogao svrgnuti dva različita diktatora.
01:03
As you can see from those photos,
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Kao što vidite iz ovih fotografija,
01:05
the power and potential of graphic design
as a tool for positive change
as a tool for positive change
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moć i potencijal grafičkog dizajna
kao alata za pozitivnu promjenu
kao alata za pozitivnu promjenu
01:10
is undeniably strong.
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neporecivo su jaki.
01:13
Egypt's 2011 revolution
was also a grassroots design revolution.
was also a grassroots design revolution.
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Revolucija u Egiptu 2011. bila je također
temeljna dizajnerska revolucija.
temeljna dizajnerska revolucija.
01:18
Everyone became a creator.
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Svi su postali kreatori.
01:20
People were the real designers
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Ljudi su bili pravi dizajneri
01:23
and, just overnight,
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pa je preko noći
01:24
Cairo was flooded with posters,
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Kairo preplavljen posterima,
01:27
signage, graffiti.
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oznakama, grafitima.
01:30
Visual communication
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Vizualna komunikacija
01:31
was the medium that spoke
far louder than words
far louder than words
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bila je medij koji je
govorio glasnije od riječi,
govorio glasnije od riječi,
01:35
when the population of over
90 million voices were suppressed
90 million voices were suppressed
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kad je više od 90 milijuna
stanovnika bilo potiskivano
stanovnika bilo potiskivano
01:39
for almost 30 years.
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gotovo 30 godina.
01:43
It was precisely this political
and social suppression,
and social suppression,
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Baš je to političko i
društveno potiskivanje,
društveno potiskivanje,
01:46
coupled with decades of colonialism
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uz desetljeća kolonijalizma
01:49
and miseducation
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i lošeg obrazovanja,
01:51
that slowly eroded the significance
of the Arabic script in the region.
of the Arabic script in the region.
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polako ugrozilo značaj
arapskog pisma u toj regiji.
arapskog pisma u toj regiji.
01:55
All of these countries once used Arabic.
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Sve su te zemlje nekoć koristile arapski.
01:57
Now it's just the green and the blue.
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Danas samo ove zelene i plave.
02:00
To put it simply,
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Jednostavno rečeno,
02:02
the Arabic script is dying.
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arapsko pismo izumire.
02:05
In postcolonial Arab countries functioning
in an increasingly globalized world,
in an increasingly globalized world,
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U postkolonijalnim arapskim zemljama
u sve globaliziranijem svijetu,
u sve globaliziranijem svijetu,
02:09
it is a growing alarm
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rastući je alarm
02:11
that less and less people are using
the Arabic script to communicate.
the Arabic script to communicate.
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da sve manje i manje ljudi koristi
arapsko pismo za komunikaciju.
arapsko pismo za komunikaciju.
02:17
As I was studying my master's in Italy,
I noticed myself missing Arabic.
I noticed myself missing Arabic.
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Dok sam studirala u Italiji,
primijetila sam da mi nedostaje arapski.
primijetila sam da mi nedostaje arapski.
02:22
I missed looking at the letters,
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Nedostajalo mi je gledanje u slova,
02:24
digesting their meaning.
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probavljanje njihova značenja.
02:26
So one day, I walked into
one of the biggest libraries in Italy
one of the biggest libraries in Italy
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Tako sam jednog dana ušetala
u jednu od najvećih knjižnica u Italiji
u jednu od najvećih knjižnica u Italiji
02:30
in search of an Arabic book.
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u potrazi za arapskom knjigom.
02:32
I was surprised to find
that this is what they had
that this is what they had
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Bila sam iznenađena da su imali ovo
02:35
under the category of
"Arabic/Middle Eastern books."
"Arabic/Middle Eastern books."
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pod kategorijom
Arapske/srednjoistočne knjige.
Arapske/srednjoistočne knjige.
02:41
(Laughter)
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(Smijeh)
02:43
Fear, terrorism and destruction.
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Strah, terorizam i uništenje.
02:48
One word: ISIS.
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Jedna riječ - ISIS.
02:51
My heart ached
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Srce me boljelo
02:52
that this is how we are
portrayed to the world,
portrayed to the world,
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što smo ovako prikazani u svijetu,
02:54
even from a literary perspective.
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čak i iz književne perspektive.
02:57
I asked myself: Whatever happened
to the world-renowned writers
to the world-renowned writers
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Upitala sam se - što se dogodilo
sa svjetski renomiranim piscima,
sa svjetski renomiranim piscima,
03:02
like Naguib Mahfouz, Khalil Gibran,
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kao što su Naguib Mahfouz i Khalil Gibran,
03:06
iconic poets like Mutanabbi,
Nizar Qabbani?
Nizar Qabbani?
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te kultnim pjesnicima, kao što su
Mutanabbi i Nizar Qabbani?
Mutanabbi i Nizar Qabbani?
03:11
Think about this.
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Razmislite o tome.
03:13
The cultural products
of an entire region of the world,
of an entire region of the world,
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Kulturni proizvodi cijele
jedne svjetske regije,
jedne svjetske regije,
03:17
as rich, as diverse,
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tako bogate i tako raznolike,
03:20
have been deemed redundant,
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smatraju se suvišnima,
03:22
if not ignored altogether.
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ako ne i posve ignoriranima.
03:25
The cultural products
of an entire region of the world
of an entire region of the world
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Kulturnim proizvodima cijele
jedne svjetske regije
jedne svjetske regije
03:29
have been barred from imparting
any kind of real impact
any kind of real impact
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zabranjeno je davati
bilo kakav stvarni utjecaj
bilo kakav stvarni utjecaj
03:33
on global media productions
and contemporary social discourse.
and contemporary social discourse.
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na globalne medijske produkcije
te suvremeni društveni diskurs.
te suvremeni društveni diskurs.
03:37
And then I reminded myself
of my number one belief:
of my number one belief:
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Tad sam se podsjetila na
svoje glavno uvjerenje
svoje glavno uvjerenje
03:39
design can change the world.
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- dizajn može promijeniti svijet.
03:42
All you need is for someone
to catch a glimpse of your work,
to catch a glimpse of your work,
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Sve što trebate je da
netko primijeti vaš rad,
netko primijeti vaš rad,
03:45
feel, connect.
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osjeti ga, poveže se.
03:47
And so I started.
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I tako sam počela.
03:49
I thought about how can I stop the world
from seeing us as evil,
from seeing us as evil,
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Razmišljala sam o tome kako da
nas svijet prestane vidjeti kao zle,
nas svijet prestane vidjeti kao zle,
03:53
as terrorists of this planet,
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kao teroriste ovog planeta,
03:55
and start perceiving us as equals,
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i počne nas doživljavati kao jednake,
03:59
fellow humans?
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ljude?
04:01
How can I save and honor the Arabic script
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Kako da sačuvam i poštujem arapsko pismo
04:03
and share it with
other people, other cultures?
other people, other cultures?
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te kako da ga podijelim s
drugim ljudima i kulturama?
drugim ljudima i kulturama?
04:07
And then it hit me:
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I tad mi je palo na pamet.
04:09
What if I combined
the two most significant symbols
the two most significant symbols
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Što kad bih kombinirala
dva najznačajnija simbola,
dva najznačajnija simbola,
04:13
of innocence and Arab identity?
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nevinost i arapski identitet?
04:16
Maybe then people could resonate.
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Možda bi to ljudi mogli prihvatiti.
04:19
What's more pure,
innocent and fun as LEGO?
innocent and fun as LEGO?
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Što je čistije, nevinije i
zabavnije od Lego kockica?
zabavnije od Lego kockica?
04:22
It's a universal child's toy.
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To je univerzalna dječja igračka.
04:24
You play with them, you build with them,
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Igrate se i gradite pomoću njih
04:27
and with them, you imagine
endless possibilities.
endless possibilities.
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te s njima zamišljate
beskrajne mogućnosti.
beskrajne mogućnosti.
04:31
My eureka moment was to find
a bilingual solution for Arabic education,
a bilingual solution for Arabic education,
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Moj eureka trenutak bio je pronaći
dvojezično rješenje za arapski,
dvojezično rješenje za arapski,
04:35
because effective
communication and education
communication and education
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jer su učinkovita
komunikacija i obrazovanje
komunikacija i obrazovanje
04:38
is the road to more tolerant communities.
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put prema tolerantnijim zajednicama.
04:41
However, the Arabic and Latin scripts
do not only represent different worlds
do not only represent different worlds
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Međutim, arapsko pismo i latinica
ne predstavljaju samo različite svjetove,
ne predstavljaju samo različite svjetove,
04:45
but also create technical difficulties
for both Eastern and Western communities
for both Eastern and Western communities
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nego također stvaraju tehničke poteškoće
i za zajednicu Istoka te za onu Zapada
i za zajednicu Istoka te za onu Zapada
04:50
on a daily basis.
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svaki dan.
04:51
There are so many reasons
why Arabic and Latin are different,
why Arabic and Latin are different,
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Postoje mnogi razlozi
zašto su ta pisma različita,
zašto su ta pisma različita,
04:54
but here are some of the main ones.
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ali evo nekih glavnih.
04:56
Yes, both use upward and downward strokes,
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Da, oba koriste poteze
prema gore i prema dolje,
prema gore i prema dolje,
04:58
but have completely different baselines.
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ali imaju sasvim različite osnovice.
05:02
Arabic tends to be more calligraphic
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Arapski više naginje kaligrafiji,
05:04
and connectivity is important
to the Arabic language,
to the Arabic language,
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sposobnost povezivanja
važna je arapskom jeziku,
važna je arapskom jeziku,
05:07
whose letters have to be mostly joined
in order to articulate a given word.
in order to articulate a given word.
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čija slova uglavnom moraju biti
spojena kako bi formirala neku riječ.
spojena kako bi formirala neku riječ.
05:11
It also uses an entirely different
system of punctuation and diacritics.
system of punctuation and diacritics.
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On također koristi sasvim drukčiji sustav
interpunkcije i dijakritičkih znakova.
interpunkcije i dijakritičkih znakova.
05:16
But most importantly,
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No, najvažnije je
05:18
Arabic has no capital letters.
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da arapski nema velikih slova.
05:20
Instead it has four
different letter forms:
different letter forms:
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Umjesto toga ima četiri
različita oblika slova:
različita oblika slova:
05:23
initial, medial, isolated and final.
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inicijalni, medijalni,
izolirani i finalni.
izolirani i finalni.
05:28
I want to introduce the Arabic language
to young learners, foreign speakers,
to young learners, foreign speakers,
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Želim prenijeti arapski jezik
mladim učenicima, stranim govornicima,
mladim učenicima, stranim govornicima,
05:33
but most importantly help refugees
integrate to their host societies
integrate to their host societies
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ali najvažnije, želim pomoći izbjeglicama
da se integriraju u nova društva,
da se integriraju u nova društva,
05:39
through creating
a bilingual learning system,
a bilingual learning system,
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stvarajući dvojezični sustav učenja,
05:41
a two-way flow of communication.
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dvosmjerni protok komunikacije.
05:44
And I called it "Let's Play."
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Nazvala sam ga Igrajmo se.
05:48
The idea is to simply create
a fun and engaging way of learning
a fun and engaging way of learning
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Ideja je bila jednostavno kreirati
zabavan i privlačan način učenja
zabavan i privlačan način učenja
05:52
Modern Standard Arabic through LEGO.
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modernog standardnog arapskog uz Lego.
05:55
These are the two words. "Let's Play."
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To su te dvije riječi - Igrajmo se.
05:58
Every colored bar marks an Arabic letter.
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Svaka obojena pločica
označava arapsko slovo.
označava arapsko slovo.
06:02
As you can see, the letter
is explained in form, sound
is explained in form, sound
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Kao što vidite, slovo je
objašnjeno oblikom, zvukom
objašnjeno oblikom, zvukom
06:06
and examples of words in function,
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te primjerima riječi u kontekstu,
06:08
in addition to the equivalent in Latin.
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uz dodatak ekvivalenta na latinici.
06:11
Together, they form a fun pocket book
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Sve to nalazi se u
zabavnoj džepnoj knjizi
zabavnoj džepnoj knjizi
06:13
with the 29 Arabic letters
and the four different forms,
and the four different forms,
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s 29 arapskih slova u
četirima različitim oblicima,
četirima različitim oblicima,
06:17
plus a 400-word dictionary.
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uz rječnik koji sadrži 400 riječi.
06:20
So this is how the page looks like.
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Ovako izgleda stranica.
06:21
You have the letter,
the transliteration in Latin
the transliteration in Latin
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Imate slovo, transliteraciju na latinici
06:24
and the description underneath.
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te opis ispod.
06:27
I'll take you through the process.
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Provest ću vas kroz proces.
06:29
So first in my tiny studio in Florence,
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Prvo sam, u svom malom studiju u Firenci,
06:31
I built the letters.
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složila slova.
06:33
I photographed each letter separately,
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Fotografirala sam posebno svako slovo,
06:36
and then I retouched every letter
and chose the correct color background
and chose the correct color background
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onda sam retuširala svako slovo te
izabrala odgovarajuću boju pozadine
izabrala odgovarajuću boju pozadine
06:40
and typefaces to use.
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i oblik fonta.
06:42
Ultimately, I created the full letter set,
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Na kraju sam kreirala cijeli skup slova,
06:45
which is 29 letters
times four different forms.
times four different forms.
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tj. 29 slova puta četiri različita oblika.
06:48
That's 116 letters build just in one week.
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To je 116 slova u samo jednom tjednu.
06:53
I believe that information
should and can be fun, portable.
should and can be fun, portable.
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Vjerujem da bi informacije trebale
i mogu biti zabavne i prenosive.
i mogu biti zabavne i prenosive.
06:58
This book is the final product,
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Ova je knjiga finalni proizvod
07:00
which I would eventually like to publish
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koji bih eventualno voljela objaviti
07:03
and translate into
as many languages in the world,
as many languages in the world,
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i prevesti na što više svjetskih jezika,
07:06
so that Arabic teaching and learning
becomes fun, easy and accessible globally.
becomes fun, easy and accessible globally.
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tako da učenje arapskog postane
zabavno, jednostavno i pristupačno.
zabavno, jednostavno i pristupačno.
07:13
With this book, I hope to save
my nation's beautiful script.
my nation's beautiful script.
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Uz pomoć ove knjige nadam se
očuvati divno pismo svog naroda.
očuvati divno pismo svog naroda.
07:18
(Applause)
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(Pljesak)
07:22
Thank you.
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Hvala vam.
07:27
Working on this project
was a form of visual meditation,
was a form of visual meditation,
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Rad na ovom projektu bio je
oblik vizualne meditacije,
oblik vizualne meditacije,
07:32
like a Sufi dance,
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kao ples derviša,
07:33
a prayer to a better planet.
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molitva za bolji planet.
07:35
One set of building blocks
made two languages.
made two languages.
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Jedan skup građevinskih blokova
sagradio je dva jezika.
sagradio je dva jezika.
07:39
LEGO is just a metaphor.
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Lego kockice su samo metafora.
07:41
It's because we are all made
of the same building unit,
of the same building unit,
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Svi smo mi napravljeni od istog materijala
07:45
is that I can see a future
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i zato mogu vidjeti budućnost
07:47
where the barriers between people
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u kojoj se barijere između ljudi
07:49
all come tumbling down.
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sve ruše.
07:52
So no matter how ugly
the world around us gets,
the world around us gets,
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Dakle, bez obzira koliko ružan
svijet oko nas postane,
svijet oko nas postane,
07:55
or how many discouraging books
on ISIS, the terrorist group,
on ISIS, the terrorist group,
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ili koliko obeshrabrujućih knjiga
o ISIS-u, terorističkoj skupini,
o ISIS-u, terorističkoj skupini,
07:59
and not Isis, the ancient
Egyptian goddess,
Egyptian goddess,
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a ne o Izidi (eng. Isis),
drevnoj egipatskoj boginji,
drevnoj egipatskoj boginji,
08:02
continue to be published,
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bude objavljeno,
08:04
I will keep building one colorful world.
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nastavit ću graditi svijet pun boja.
08:08
Shukran, which means "thank you."
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Šukran, što znači hvala.
08:10
(Applause)
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(Pljesak)
08:12
Thank you. Thank you so much.
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Hvala vam. Puno vam hvala.
08:15
Thank you.
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Hvala vam.
ABOUT THE SPEAKER
Ghada Wali - DesignerA pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects.
Why you should listen
Ghada Wali believes that graphic design can change the world. She developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. She won a silver in the International A DESIGN AWARDS, Italy. Her work has been featured in art exhibits around the world and showcased in various articles internationally such as the World Economic Forum, Quartz Africa, Wired Italia & Japan, Slanted Berlin and many more local and global platforms. Her work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards in San Diego. She has been awarded the AWDA, AIAP the women in Design Award in Milan, recognizing the influential women in the field.
Wali made it to Forbes Europe's List 2017 (Arts & Immigrants category), the first Egyptian woman ever to appear in this category. She was also named to the OKAYAFRICA-100WOMEN list for 2018. She has been featured on UN Women Egypt and has been representing the Egyptian Women Council empowerment campaign.
Wali holds a BA degree as one of the first design graduates of the German University in Cairo and an MA in Design from IED Istituto Europeo di Design, Florence, Italy, which she won as a scholarship basis. Her design experience includes MI7 Cairo, Fortune Promoseven and J. Walter Thompson, as well as teaching graphic design in both the German & American Universities in Cairo.
Ghada Wali | Speaker | TED.com