TEDGlobal 2017
Ghada Wali: How I'm using LEGO to teach Arabic
Ghada Wali: Kako uporabljam LEGO pri poučevanju arabščine
Filmed:
Readability: 5.1
1,685,946 views
Po obisku Evropske knjižnice v iskanju arabskih in bližnjevzhodnih besedil, kjer je našla le naslove o strahu, terorizmu in uničenju, se je Ghada Wali odločila, da svojo kulturo predstavi na zabaven in dostopen način. Rezultat: barvit, zanimiv projekt, ki uporablja LEGO za poučevanje arabske pisave, izkoriščajoč moč grafičnega oblikovanja za ustvarjanje povezave in pozitivne spremembe. "Učinkovito komuniciranje in izobraževanje je pot do bolj strpnih skupnosti," pravi Wali.
Ghada Wali - Designer
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
Double-click the English transcript below to play the video.
00:12
I come from Egypt,
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Sem iz Egipta,
00:15
which is also called Umm al-Dunya,
the Mother of the World.
the Mother of the World.
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imenovanega tudi Umm al-Dunya, Mati sveta.
00:20
It's a rich country
filled with stories of rebellion,
filled with stories of rebellion,
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To je bogata dežela,
polna zgodb o uporništvu,
polna zgodb o uporništvu,
00:23
stories of civilizational
triumph and downfall
triumph and downfall
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zgodb o civilizacijski zmagi in propadu
00:27
and the rich, religious,
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in bogati, religiozni,
00:28
ethnic, cultural and linguistic diversity.
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etnični, kulturni
in lingvistični raznolikosti.
in lingvistični raznolikosti.
00:33
Growing up in such an environment,
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Ker sem odraščala v takšnem okolju,
00:35
I became a strong believer
in the power of storytelling.
in the power of storytelling.
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trdno verjamem v moč pripovedovanja zgodb.
00:39
As I searched for the medium
with which to tell my story,
with which to tell my story,
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Med iskanjem medija
za podajanje svoje zgodbe
za podajanje svoje zgodbe
00:42
I stumbled upon graphic design.
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sem naletela na grafično oblikovanje.
00:45
I would like to share with you a project
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Z vami bi rada delila projekt,
00:47
of how graphic design
can bring the Arabic language to life.
can bring the Arabic language to life.
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ki pokaže, kako lahko grafično oblikovanje
oživi arabski jezik.
oživi arabski jezik.
00:51
But first, let me tell you
why I want to do this.
why I want to do this.
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Najprej pa vam naj povem,
zakaj želim to narediti.
zakaj želim to narediti.
00:54
I believe that graphic design
can change the world.
can change the world.
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Verjamem, da grafično oblikovanje
lahko spremeni svet.
lahko spremeni svet.
00:58
At least in my very own city of Cairo,
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Vsaj v mojem domačem mestu, Kairu,
01:00
it helped overthrow
two separate dictators.
two separate dictators.
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je pomagalo strmoglaviti
dva različna diktatorja.
dva različna diktatorja.
01:03
As you can see from those photos,
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Kot lahko vidite s teh fotografij,
01:05
the power and potential of graphic design
as a tool for positive change
as a tool for positive change
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sta moč in potencial
grafičnega oblikovanja,
grafičnega oblikovanja,
kot orodja za pozitivne spremembe,
nedvomno velika.
nedvomno velika.
01:10
is undeniably strong.
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01:13
Egypt's 2011 revolution
was also a grassroots design revolution.
was also a grassroots design revolution.
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Egipčanska revolucija 2011 je bila tudi
oblikovalska revolucija navadnih ljudi.
oblikovalska revolucija navadnih ljudi.
01:18
Everyone became a creator.
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Vsi so postali ustvarjalci.
01:20
People were the real designers
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Ljudje so bili pravi oblikovalci
01:23
and, just overnight,
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in kar čez noč
01:24
Cairo was flooded with posters,
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je bil Kairo preplavljen s posterji,
01:27
signage, graffiti.
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znaki in grafiti.
01:30
Visual communication
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Vizualna komunikacija
01:31
was the medium that spoke
far louder than words
far louder than words
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je bila medij, daleč glasnejši od besed,
01:35
when the population of over
90 million voices were suppressed
90 million voices were suppressed
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ko je bilo prebivalstvo
z več kot 90 milijoni glasov zatirano
z več kot 90 milijoni glasov zatirano
01:39
for almost 30 years.
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skoraj 30 let.
01:43
It was precisely this political
and social suppression,
and social suppression,
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Prav to politično in družbeno zatiranje,
01:46
coupled with decades of colonialism
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skupaj z desetletji kolonializma
01:49
and miseducation
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in slabim izobraževanjem,
01:51
that slowly eroded the significance
of the Arabic script in the region.
of the Arabic script in the region.
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je bilo to, kar je počasi zmanjševalo
pomen arabske pisave v regiji.
pomen arabske pisave v regiji.
01:55
All of these countries once used Arabic.
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Vse te države so nekoč
uporabljale arabščino.
uporabljale arabščino.
01:57
Now it's just the green and the blue.
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Zdaj pa samo zelene in sinje modre.
02:00
To put it simply,
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Povedano preprosto,
02:02
the Arabic script is dying.
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arabska pisava umira.
02:05
In postcolonial Arab countries functioning
in an increasingly globalized world,
in an increasingly globalized world,
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V postkolonialnih arabskih državah,
ki delujejo v vse bolj
globaliziranem svetu, je skrb zbujajoče,
globaliziranem svetu, je skrb zbujajoče,
02:09
it is a growing alarm
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02:11
that less and less people are using
the Arabic script to communicate.
the Arabic script to communicate.
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da vse manj ljudi za komuniciranje
uporablja arabsko pisavo.
uporablja arabsko pisavo.
02:17
As I was studying my master's in Italy,
I noticed myself missing Arabic.
I noticed myself missing Arabic.
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Ko sem bila na magisteriju v Italiji,
sem opazila, da pogrešam arabščino.
sem opazila, da pogrešam arabščino.
02:22
I missed looking at the letters,
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Pogrešala sem pogled na črke
02:24
digesting their meaning.
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in razumevanje njihovega pomena.
02:26
So one day, I walked into
one of the biggest libraries in Italy
one of the biggest libraries in Italy
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Tako sem nekega dne
stopila v eno največjih knjižnic v Italiji
stopila v eno največjih knjižnic v Italiji
02:30
in search of an Arabic book.
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v iskanju arabskih knjig.
02:32
I was surprised to find
that this is what they had
that this is what they had
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Presenečena sem bila,
ko sem pod kategorijo "Arabske/
bližnjevzhodne knjige" našla tole.
bližnjevzhodne knjige" našla tole.
02:35
under the category of
"Arabic/Middle Eastern books."
"Arabic/Middle Eastern books."
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02:41
(Laughter)
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(Smeh)
02:43
Fear, terrorism and destruction.
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Strah, terorizem in uničenje.
02:48
One word: ISIS.
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Ena beseda: ISIS.
02:51
My heart ached
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Srce me je bolelo,
02:52
that this is how we are
portrayed to the world,
portrayed to the world,
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da smo svetu predstavljeni na tak način,
02:54
even from a literary perspective.
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celo na literarnem področju.
02:57
I asked myself: Whatever happened
to the world-renowned writers
to the world-renowned writers
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Vprašala sem se: "Kaj neki se je zgodilo
s svetovno znanimi pisatelji,
s svetovno znanimi pisatelji,
03:02
like Naguib Mahfouz, Khalil Gibran,
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kot sta Nagib Mahfuz, Khalil Gibran,
03:06
iconic poets like Mutanabbi,
Nizar Qabbani?
Nizar Qabbani?
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ikoničnimi pesniki, kot sta
Mutanabbi in Nizar Quabbani?"
Mutanabbi in Nizar Quabbani?"
03:11
Think about this.
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Pomislite.
03:13
The cultural products
of an entire region of the world,
of an entire region of the world,
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Kulturni izdelki celotne regije sveta,
03:17
as rich, as diverse,
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naj bodo še tako bogati in raznovrstni,
03:20
have been deemed redundant,
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so postali odvečni,
03:22
if not ignored altogether.
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če ne celo v celoti prezrti.
03:25
The cultural products
of an entire region of the world
of an entire region of the world
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Kulturnim izdelkom celotne regije sveta
03:29
have been barred from imparting
any kind of real impact
any kind of real impact
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je bilo onemogočeno,
da bi pustile kakršenkoli odtis
da bi pustile kakršenkoli odtis
03:33
on global media productions
and contemporary social discourse.
and contemporary social discourse.
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na produkciji globalnih medijev
in sodobnemu družbenemu diskurzu.
in sodobnemu družbenemu diskurzu.
03:37
And then I reminded myself
of my number one belief:
of my number one belief:
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In potem sem se spomnila
na svoje glavno prepričanje:
na svoje glavno prepričanje:
03:39
design can change the world.
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oblikovanje lahko spremeni svet.
03:42
All you need is for someone
to catch a glimpse of your work,
to catch a glimpse of your work,
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Potrebuješ samo nekoga,
ki pogleda tvoje delo,
ki pogleda tvoje delo,
03:45
feel, connect.
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začuti, se poveže.
03:47
And so I started.
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In tako sem začela.
03:49
I thought about how can I stop the world
from seeing us as evil,
from seeing us as evil,
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Razmišljala sem, kako bi lahko spremenila,
da nas svet vidi kot zlobne,
da nas svet vidi kot zlobne,
03:53
as terrorists of this planet,
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kot teroriste tega planeta,
03:55
and start perceiving us as equals,
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in nas začne dojemati kot enakopravne,
03:59
fellow humans?
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soljudi?
04:01
How can I save and honor the Arabic script
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Kako lahko rešim
in počastim arabsko pisavo
in počastim arabsko pisavo
04:03
and share it with
other people, other cultures?
other people, other cultures?
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in jo delim z drugimi ljudmi,
drugimi kulturami?
drugimi kulturami?
04:07
And then it hit me:
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In potem me je zadelo:
04:09
What if I combined
the two most significant symbols
the two most significant symbols
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Kaj če bi združila
dva najpomembnejša simbola
dva najpomembnejša simbola
04:13
of innocence and Arab identity?
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nedolžnosti in arabske identitete?
04:16
Maybe then people could resonate.
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Mogoče bi se ljudje s tem lahko povezali.
04:19
What's more pure,
innocent and fun as LEGO?
innocent and fun as LEGO?
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Kaj je bolj čisto, nedolžno
in zabavno kot LEGO?
in zabavno kot LEGO?
04:22
It's a universal child's toy.
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Je univerzalna otroška igrača.
04:24
You play with them, you build with them,
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Igraš se z njimi, gradiš z njimi,
04:27
and with them, you imagine
endless possibilities.
endless possibilities.
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in z njimi si lahko zamisliš
neskončne možnosti.
neskončne možnosti.
04:31
My eureka moment was to find
a bilingual solution for Arabic education,
a bilingual solution for Arabic education,
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Moj trenutek spoznanja je bila najdba
dvojezične rešitve za arabsko izobraževanje,
dvojezične rešitve za arabsko izobraževanje,
04:35
because effective
communication and education
communication and education
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kajti učinkovita komunikacija
in izobraževanje
in izobraževanje
04:38
is the road to more tolerant communities.
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sta pot do bolj strpnih družb.
04:41
However, the Arabic and Latin scripts
do not only represent different worlds
do not only represent different worlds
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Vendar pa arabska pisava in latinica
ne predstavljata le različna svetova,
ne predstavljata le različna svetova,
04:45
but also create technical difficulties
for both Eastern and Western communities
for both Eastern and Western communities
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ampak vsakodnevno ustvarjata
tehnične težave
tehnične težave
tako za vzhodne kot zahodne družbe.
04:50
on a daily basis.
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04:51
There are so many reasons
why Arabic and Latin are different,
why Arabic and Latin are different,
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Mnogo razlogov je, zakaj sta
arabska pisava in latinica različni,
arabska pisava in latinica različni,
04:54
but here are some of the main ones.
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a tu je nekaj glavnih.
04:56
Yes, both use upward and downward strokes,
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Da, obe uporabljata potege
navzgor in navzdol,
navzgor in navzdol,
04:58
but have completely different baselines.
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a imata povsem različni izhodiščni črti.
05:02
Arabic tends to be more calligraphic
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Arabska pisava je bolj kaligrafska,
05:04
and connectivity is important
to the Arabic language,
to the Arabic language,
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arabskemu jeziku pa
je pomembna povezljivost,
je pomembna povezljivost,
05:07
whose letters have to be mostly joined
in order to articulate a given word.
in order to articulate a given word.
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saj morajo biti črke v glavnem združene,
da artikulirajo določeno besedo.
da artikulirajo določeno besedo.
05:11
It also uses an entirely different
system of punctuation and diacritics.
system of punctuation and diacritics.
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Uporablja tudi povsem drugačen
sistem ločil in diakritičnih znakov.
sistem ločil in diakritičnih znakov.
05:16
But most importantly,
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Predvsem pa arabska pisava
05:18
Arabic has no capital letters.
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ne pozna velikih začetnic.
05:20
Instead it has four
different letter forms:
different letter forms:
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Namesto tega ima
štiri različne oblike črk:
štiri različne oblike črk:
05:23
initial, medial, isolated and final.
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začetno, srednjo, samostojno in končno.
05:28
I want to introduce the Arabic language
to young learners, foreign speakers,
to young learners, foreign speakers,
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Arabski jezik bi rada predstavila
mladim učencem, tujejezičnim govorcem,
mladim učencem, tujejezičnim govorcem,
05:33
but most importantly help refugees
integrate to their host societies
integrate to their host societies
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predvsem pa bi rada pomagala beguncem, da
se integrirajo v svoje gostiteljske družbe
se integrirajo v svoje gostiteljske družbe
05:39
through creating
a bilingual learning system,
a bilingual learning system,
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skozi kreiranje
dvojezičnega učnega sistema,
dvojezičnega učnega sistema,
05:41
a two-way flow of communication.
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dvosmernega toka komunikacije.
05:44
And I called it "Let's Play."
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Imenovala sem ga: "Igrajmo se."
05:48
The idea is to simply create
a fun and engaging way of learning
a fun and engaging way of learning
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Ideja je, da bi preprosto ustvarila
zabaven in privlačen način učenja
zabaven in privlačen način učenja
05:52
Modern Standard Arabic through LEGO.
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moderne standardne arabščine skozi LEGO.
05:55
These are the two words. "Let's Play."
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To sta ti dve besedi: "Igrajmo se."
05:58
Every colored bar marks an Arabic letter.
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Vsak barvni stolpec označuje arabsko črko.
06:02
As you can see, the letter
is explained in form, sound
is explained in form, sound
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Kot lahko vidite,
je črka razložena z obliko, glasom
je črka razložena z obliko, glasom
06:06
and examples of words in function,
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in primerom besed v rabi,
06:08
in addition to the equivalent in Latin.
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ob ustrezni črki v latinici.
06:11
Together, they form a fun pocket book
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Skupaj tvorijo zabavno žepno knjigo
06:13
with the 29 Arabic letters
and the four different forms,
and the four different forms,
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z 29 arabskimi črkami
v štirih različnih oblikah
v štirih različnih oblikah
06:17
plus a 400-word dictionary.
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plus slovar s 400 besedami.
06:20
So this is how the page looks like.
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Tako izgleda stran.
06:21
You have the letter,
the transliteration in Latin
the transliteration in Latin
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Imate črko, prečrkovanje v latinico,
06:24
and the description underneath.
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spodaj pa opis.
06:27
I'll take you through the process.
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Popeljala vas bom skozi proces.
06:29
So first in my tiny studio in Florence,
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Najprej v svojem majhnem studiu
v Firencah zgradim črke.
v Firencah zgradim črke.
06:31
I built the letters.
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06:33
I photographed each letter separately,
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Vsako črko posebej sem fotografirala,
06:36
and then I retouched every letter
and chose the correct color background
and chose the correct color background
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potem pa sem vsako črko retuširala
in izbrala ustrezno barvno ozadje
in izbrala ustrezno barvno ozadje
06:40
and typefaces to use.
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in dizajn pisave.
06:42
Ultimately, I created the full letter set,
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Tako sem ustvarila cel set črk,
06:45
which is 29 letters
times four different forms.
times four different forms.
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kar je 29 črk krat štiri različne oblike.
06:48
That's 116 letters build just in one week.
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To je skupaj 116 črk,
zgrajenih samo v enem tednu.
zgrajenih samo v enem tednu.
06:53
I believe that information
should and can be fun, portable.
should and can be fun, portable.
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Verjamem, da bi informacije morale biti
in so lahko zabavne, prenosne.
in so lahko zabavne, prenosne.
06:58
This book is the final product,
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Ta knjiga je končni izdelek,
07:00
which I would eventually like to publish
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ki bi ga sčasoma rada izdala
07:03
and translate into
as many languages in the world,
as many languages in the world,
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in prevedla v karseda mnogo jezikov,
07:06
so that Arabic teaching and learning
becomes fun, easy and accessible globally.
becomes fun, easy and accessible globally.
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tako da bo poučevanje
in učenje arabščine postalo zabavno,
in učenje arabščine postalo zabavno,
preprosto in globalno dosegljivo.
07:13
With this book, I hope to save
my nation's beautiful script.
my nation's beautiful script.
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S to knjigo upam, da bom rešila
lepo pisavo mojega naroda.
lepo pisavo mojega naroda.
07:18
(Applause)
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(Aplavz)
07:22
Thank you.
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Hvala.
07:27
Working on this project
was a form of visual meditation,
was a form of visual meditation,
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Delo na tem projektu je bila
oblika vizualne meditacije,
oblika vizualne meditacije,
07:32
like a Sufi dance,
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kot sufi ples,
07:33
a prayer to a better planet.
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molitev za boljši planet.
07:35
One set of building blocks
made two languages.
made two languages.
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En set kock za grajenje
je naredil dva jezika.
je naredil dva jezika.
07:39
LEGO is just a metaphor.
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LEGO je samo metafora.
07:41
It's because we are all made
of the same building unit,
of the same building unit,
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Zato ker smo vsi narejeni
iz istih gradnikov,
iz istih gradnikov,
07:45
is that I can see a future
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lahko vidim prihodnost,
07:47
where the barriers between people
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kjer bodo meje med ljudmi
07:49
all come tumbling down.
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popadale.
07:52
So no matter how ugly
the world around us gets,
the world around us gets,
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Zato, ne glede na to,
kako grd postane svet okoli nas,
kako grd postane svet okoli nas,
07:55
or how many discouraging books
on ISIS, the terrorist group,
on ISIS, the terrorist group,
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ali koliko nevzpodbudnih knjig
o ISIS-u, teroristični skupini,
o ISIS-u, teroristični skupini,
07:59
and not Isis, the ancient
Egyptian goddess,
Egyptian goddess,
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in ne o Izis, staroegipčanski boginji,
08:02
continue to be published,
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bodo še naprej izdajali,
08:04
I will keep building one colorful world.
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bom še naprej gradila en barviti svet.
08:08
Shukran, which means "thank you."
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Shukran, kar pomeni "hvala."
08:10
(Applause)
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(Aplavz)
08:12
Thank you. Thank you so much.
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Hvala. Najlepša hvala.
08:15
Thank you.
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Hvala.
ABOUT THE SPEAKER
Ghada Wali - DesignerA pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects.
Why you should listen
Ghada Wali believes that graphic design can change the world. She developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. She won a silver in the International A DESIGN AWARDS, Italy. Her work has been featured in art exhibits around the world and showcased in various articles internationally such as the World Economic Forum, Quartz Africa, Wired Italia & Japan, Slanted Berlin and many more local and global platforms. Her work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards in San Diego. She has been awarded the AWDA, AIAP the women in Design Award in Milan, recognizing the influential women in the field.
Wali made it to Forbes Europe's List 2017 (Arts & Immigrants category), the first Egyptian woman ever to appear in this category. She was also named to the OKAYAFRICA-100WOMEN list for 2018. She has been featured on UN Women Egypt and has been representing the Egyptian Women Council empowerment campaign.
Wali holds a BA degree as one of the first design graduates of the German University in Cairo and an MA in Design from IED Istituto Europeo di Design, Florence, Italy, which she won as a scholarship basis. Her design experience includes MI7 Cairo, Fortune Promoseven and J. Walter Thompson, as well as teaching graphic design in both the German & American Universities in Cairo.
Ghada Wali | Speaker | TED.com