The Way We Work
Patty McCord: 8 lessons on building a company people enjoy working for
Patty McCord: 8 pelajaran dalam membangun perusahaan yang menyenangkan
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Kebanyakan perusahaan memiliki peraturan yang kurang lebih serupa: jatah cuti kerja, aturan perjalanan dinas, jam kerja standar, target tahunan. Namun apa yang terjadi jika sebuah perusahaan mengurangi kontrol dan memberikan lebih banyak kepercayaan? Patty McCord, mantan Chief Talent Officer yang ternama di Netflix, berbagi wawasan yang mendorongnya untuk menghapuskan semua peraturan itu.
Patty McCord - Author, maven
Patty McCord served as chief talent officer of Netflix for 14 years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley." Full bio
Patty McCord served as chief talent officer of Netflix for 14 years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley." Full bio
Double-click the English transcript below to play the video.
00:00
HR jargon makes me crazy.
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Jargon HR membuat saya gila.
00:02
We have to have all these stupid acronyms
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Kita menggunakan semua akronim bodoh
00:04
that describe things that nobody
understands: OKRs and PIPs.
understands: OKRs and PIPs.
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yang menggambarkan sesuatu
yang tak seorang pun tahu: OKR dan PIP.
yang tak seorang pun tahu: OKR dan PIP.
00:08
I think we can run our businesses
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Saya rasa, bisnis bisa berjalan
00:09
by just talking to each other
like regular human beings.
like regular human beings.
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hanya dengan saling
berbicara layaknya manusia.
berbicara layaknya manusia.
00:12
We might actually get more done.
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Bisa lebih banyak pencapaiannya.
00:13
[The Way We Work]
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[Cara Kami Bekerja]
00:18
I really always wanted to be
an HR professional,
an HR professional,
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Saya selalu ingin menjadi HR profesional,
00:20
I wanted to be able to speak
the language of management.
the language of management.
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Saya ingin berbicara bahasa manajemen.
00:23
And you know what I've learned
after all this time?
after all this time?
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Anda tahu apa yang saya dapat
setelah sekian lama?
setelah sekian lama?
00:26
I don't think any of it matters.
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Saya rasa tiada yang berarti.
00:27
There's all kinds of things
that we call "best practices"
that we call "best practices"
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Ada segala macam hal yang
disebut "praktik terbaik"
disebut "praktik terbaik"
00:30
that aren't best practices at all.
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yang tidak terbaik sama sekali.
00:32
How do we know it's best?
We don't measure this stuff.
We don't measure this stuff.
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Bagaimana kita tahu itu terbaik?
Kita tidak mengukurnya.
Kita tidak mengukurnya.
00:35
In fact, I've learned
that "best practices" usually means
that "best practices" usually means
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Sebenarnya, saya mempelajari bahwa
"praktik terbaik" biasanya bermakna
"praktik terbaik" biasanya bermakna
00:38
copying what everybody else does.
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meniru yang dilakukan orang lain.
00:40
Our world is changing
and evolving all the time.
and evolving all the time.
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Dunia kita berubah
dan berevolusi terus-menerus.
dan berevolusi terus-menerus.
Inilah pelajaran untuk
membuat Anda beradaptasi.
membuat Anda beradaptasi.
00:43
Here are some lessons to help you adapt.
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00:45
Lesson one: Your employees are adults.
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Satu: Karyawan Anda sudah dewasa.
00:47
You know, we've created so many layers
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Kita telah membuat begitu banyak lapisan,
00:50
and so many processes
and so many guidelines
and so many guidelines
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proses, dan pedoman
00:52
to keep those employees in place
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supaya karyawan tetap dalam tempatnya
00:54
that we've ended up with systems
that treat people like they're children.
that treat people like they're children.
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yang mana berakhir pada sistem yang
memperlakukan orang seperti anak.
memperlakukan orang seperti anak.
00:58
And they're not.
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Mereka bukan anak-anak.
00:59
Fully formed adults
walk in the door every single day.
walk in the door every single day.
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Orang dewasa masuk kantor setiap hari.
01:02
They have rent payments,
they have obligations,
they have obligations,
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Mereka punya rumah yang harus dibayar,
kewajiban,
kewajiban,
01:04
they're members of society,
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Bagian dari masyarakat
01:06
they want to create
a difference in the world.
a difference in the world.
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dan ingin menciptakan
perubahan di dunia.
perubahan di dunia.
01:08
So if we start with the assumption
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Jadi jika kita berasumsi
01:10
that everybody comes to work
to do an amazing job,
to do an amazing job,
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bahwa orang bekerja untuk
melakukan hal hebat,
melakukan hal hebat,
01:12
you'd be surprised what you get.
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Anda akan terkejut.
01:14
Lesson two: The job of management
isn't to control people,
isn't to control people,
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Dua: Pekerjaan manajemen bukan
tentang mengendalikan orang,
tentang mengendalikan orang,
01:17
it's to build great teams.
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tapi membangun tim hebat.
01:18
When managers build great teams,
here's how you know it.
here's how you know it.
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Jika manajer membentuk tim hebat,
inilah cara Anda mengetahuinya.
inilah cara Anda mengetahuinya.
01:22
They've done amazing stuff.
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Mereka melakukan hal hebat.
01:23
Customers are really happy.
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Pelanggan senang.
01:25
Those are the metrics that really matter.
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Itulah yang penting.
01:27
Not the metrics of:
"Do you come to work on time?"
"Do you come to work on time?"
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Bukan: "Apakah Anda datang tepat waktu?"
01:30
"Did you take your vacation?"
"Did you follow the rules?"
"Did you follow the rules?"
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"Apakah Anda sudah ambil cuti?"
"Apakah Anda taat aturan?"
"Apakah Anda taat aturan?"
01:33
"Did you ask for permission?"
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"Sudahkah Anda minta izin?"
01:34
Lesson three: People want to do work
that means something.
that means something.
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Tiga: Orang ingin
melakukan pekerjaan yang berarti.
melakukan pekerjaan yang berarti.
01:37
After they do it,
they should be free to move on.
they should be free to move on.
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Setelah itu, mereka bebas
untuk beralih ke hal lain.
untuk beralih ke hal lain.
01:40
Careers are journeys.
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Karier adalah perjalanan.
01:41
Nobody's going to want to do
the same thing for 60 years.
the same thing for 60 years.
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Tak satupun ingin melakukan
hal yang sama selama 60 tahun.
hal yang sama selama 60 tahun.
01:44
So the idea of keeping people
for the sake of keeping them
for the sake of keeping them
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Jadi gagasan untuk mengekang mereka
01:47
really hurts both of us.
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sangat melukai kedua pihak.
01:49
Instead, what if we created companies
that were great places to be from?
that were great places to be from?
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Sebaliknya, bagaimana jika kita membangun
perusahaan sebagai tempat untuk berkarya?
perusahaan sebagai tempat untuk berkarya?
01:53
And everyone who leaves you
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Orang yang meninggalkan Anda
01:55
becomes an ambassador
for not only your product,
for not only your product,
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akan jadi duta bukan
hanya untuk produk Anda,
hanya untuk produk Anda,
01:58
but who you are and how you operate.
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tapi juga untuk Anda dan sistem Anda.
02:00
And when you spread that kind
of excitement throughout the world,
of excitement throughout the world,
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Jika Anda menyebarkan
kegembiraan itu di seluruh dunia,
kegembiraan itu di seluruh dunia,
02:04
then we make all of our companies better.
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kita akan membuat
perusahaan lebih baik.
perusahaan lebih baik.
02:07
Lesson four: Everyone in your company
should understand the business.
should understand the business.
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Empat: Setiap orang di perusahaan Anda
harus mengerti bisnis Anda.
harus mengerti bisnis Anda.
02:11
Now, based on the assumption
that we've got smart adults here,
that we've got smart adults here,
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Berdasarkan asumsi bahwa
kita punya orang dewasa di sini,
kita punya orang dewasa di sini,
02:14
the most important thing we can teach them
is how our business works.
is how our business works.
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Terpenting yang bisa diajarkan adalah
bagaimana bisnisnya bekerja.
bagaimana bisnisnya bekerja.
02:17
When I look at companies
that are moving fast,
that are moving fast,
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Saat saya melihat perusahaan
yang maju pesat,
yang maju pesat,
02:19
that are really innovative
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mereka sangat inovatif
02:21
and that are doing amazing things
with agility and speed,
with agility and speed,
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dan melakukan hal-hal hebat
dengan lincah dan cepat,
dengan lincah dan cepat,
02:25
it's because they're collaborative.
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karena mereka berkolaborasi.
02:27
The best thing that we can do
is constantly teach each other what we do,
is constantly teach each other what we do,
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Yang terbaik adalah saling
mengajari tentang apa yang dilakukan,
mengajari tentang apa yang dilakukan,
02:32
what matters to us, what we measure,
what goodness looks like,
what goodness looks like,
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apa yang penting, apa yang
diukur, dan seperti apa mutu tinggi itu,
diukur, dan seperti apa mutu tinggi itu,
02:36
so that we can all drive
towards achieving the same thing.
towards achieving the same thing.
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agar kita bisa mencapai hal yang sama.
02:39
Lesson five: Everyone in your company
should be able to handle the truth.
should be able to handle the truth.
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Lima: Setiap orang di perusahaan Anda
harus bisa menghadapi kenyataan.
harus bisa menghadapi kenyataan.
02:43
You know why people say
giving feedback is so hard?
giving feedback is so hard?
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Mengapa orang bilang
memberi umpan balik itu susah?
memberi umpan balik itu susah?
02:46
They don't practice.
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Mereka tidak terbiasa.
02:48
Let's take the annual performance review.
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Mari kita lihat penilaian kinerja tahunan.
02:50
What else do you do in your whole life
that you're really good at
that you're really good at
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Hal lain apa yang Anda pandai melakukannya
02:53
that you only do once a year?
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yang Anda lakukan setahun sekali?
02:55
Here's what I found:
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Inilah yang saya temukan:
02:56
humans can hear anything if it's true.
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Manusia bisa menerima
apapun jika itu benar.
apapun jika itu benar.
02:59
So let's rethink the word "feedback,"
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Jadi mari kita memikirkan kembali
apa itu "umpan balik,"
apa itu "umpan balik,"
03:03
and think about it as telling people
the truth, the honest truth,
the truth, the honest truth,
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dan melihatnya sebagai upaya
memberi tahu orang tentang kebenaran,
memberi tahu orang tentang kebenaran,
03:08
about what they're doing right
and what they're doing wrong,
and what they're doing wrong,
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tentang apa yang benar, dan yang salah,
03:11
in the moment when they're doing it.
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persis saat mereka melakukannya.
03:12
That good thing you just did, whoo!
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Hal bagus yang baru
Anda lakukan, whoo!
Anda lakukan, whoo!
03:14
That's exactly what I'm talking about.
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itulah yang sedang saya bicarakan.
Lakukan itu lagi.
03:16
Go do that again.
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03:17
And people will do that again,
today, three more times.
today, three more times.
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Dan orang akan melakukannya lagi,
hari ini, tiga kali lagi.
hari ini, tiga kali lagi.
03:21
Lesson six: Your company needs
to live out its values.
to live out its values.
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Enam: Perusahaan Anda perlu
menghidupkan nilai-nilainya.
menghidupkan nilai-nilainya.
03:25
I was talking to a company
not long ago, to the CEO.
not long ago, to the CEO.
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Saya bicara kepada CEO perusahaan,
beberapa waktu lalu.
beberapa waktu lalu.
03:28
He was having trouble
because the company was rocky
because the company was rocky
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Dia mempunyai masalah:
perusahaannya goyah
perusahaannya goyah
03:31
and things weren't getting done on time,
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dan semua selesai tidak tepat waktu.
03:33
and he felt like things were sloppy.
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Dia merasa, semuanya begitu ceroboh.
03:36
This also was a man who, I observed,
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Berdasarkan pengamatan saya,
03:38
never showed up to any meeting on time.
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dia juga tidak pernah tepat waktu
datang ke rapat.
datang ke rapat.
03:41
Ever.
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Tidak pernah.
03:42
If you're part of a leadership team,
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Jika Anda bagian dari tim pimpinan,
03:44
the most important thing that you can do
to "uphold your values" is to live them.
to "uphold your values" is to live them.
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Hal terpenting untuk menegakkan nilai
adalah dengan menghidupkannya.
adalah dengan menghidupkannya.
03:49
People can't be what they can't see.
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Orang tak bisa jadi apa
yang tak mereka lihat.
yang tak mereka lihat.
03:51
We say, "Yes, we're here for equality,"
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Kita bilang,
"Ya, kita di sini karena kesetaraan,"
"Ya, kita di sini karena kesetaraan,"
03:54
and then we proudly pound our chest
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lalu kita dengan bangga memukul dada
03:56
because we'd achieved 30 percent
representation of women
representation of women
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karena kita meraih 30%
representasi perempuan
representasi perempuan
04:00
on an executive team.
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di tim eksekutif.
04:01
Well that's not equal, that's 30 percent.
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30% itu tidak setara.
04:04
Lesson seven: All start-up
ideas are stupid.
ideas are stupid.
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Tujuh: Semua ide start-up itu bodoh.
04:07
I spend a lot of time with start-ups,
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Saya menghabiskan banyak waktu
dengan start-up,
dengan start-up,
04:10
and I have a lot of friends that work
in larger, more established companies.
in larger, more established companies.
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punya banyak teman yang bekerja
di perusahaan yang lebih besar dan mapan.
di perusahaan yang lebih besar dan mapan.
04:13
They are always pooh-poohing
the companies that I work with.
the companies that I work with.
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Mereka selalu menyepelekan
perusahaan tempat saya bekerja.
perusahaan tempat saya bekerja.
04:16
"That is such a stupid idea."
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"Itu ide yang bodoh."
04:17
Well, guess what:
all start-up ideas are stupid.
all start-up ideas are stupid.
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Tebak, semua ide start-up itu bodoh.
04:20
If they were reasonable, somebody else
would have already been doing them.
would have already been doing them.
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Jika idenya masuk akal,
orang lain pasti sudah mengambilnya.
orang lain pasti sudah mengambilnya.
04:23
Lesson eight: Every company
needs to be excited for change.
needs to be excited for change.
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Delapan: Setiap perusahaan
harus suka perubahan.
harus suka perubahan.
04:26
Beware of the smoke of nostalgia.
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Hati-hati dengan kabut nostalgia.
04:29
If you find yourself saying,
"Remember the way it used to be?"
"Remember the way it used to be?"
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Jika Anda masih berkata,
"Ingat bagaimana dulu?"
"Ingat bagaimana dulu?"
04:33
I want you to shift your thinking to say,
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Saya ingin Anda beralih ke,
04:35
"Think about the way it's going to be."
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"Pikirkan bagaimana itu akan menjadi."
04:37
If I had a dream company,
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Jika saya punya perusahaan impian,
04:40
I would walk in the door and I would say,
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Saya akan masuk pintu, dan berkata,
04:42
"Everything's changed, all bets are off.
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"Semuanya berubah, taruhan dibatalkan.
04:44
We were running
as fast as we can to the right,
as fast as we can to the right,
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Kita berlari ke kanan
secepat yang kita bisa,
secepat yang kita bisa,
04:46
and now we'll take a hard left."
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sekarang mendadak belok kiri."
04:48
And everybody would go "Yes!"
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Dan setiap orang bilang "Ya!"
04:49
It's a pretty exciting world out there,
and it's changing all the time.
and it's changing all the time.
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Di luar sana, dunia begitu menarik,
dan berubah setiap saat.
dan berubah setiap saat.
04:53
The more we embrace it
and get excited about it,
and get excited about it,
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Semakin kita memeluknya,
semakin menarik dunia,
semakin menarik dunia,
04:55
the more fun we're going to have.
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Semakin bahagia kita.
ABOUT THE SPEAKER
Patty McCord - Author, mavenPatty McCord served as chief talent officer of Netflix for 14 years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley."
Why you should listen
Patty McCord participated in IPOs at Netflix and, before that, Pure Atria Software. A veteran of Sun Microsystems, Borland and Seagate Technologies, she has also worked with small start-ups. Her background includes staffing, diversity, communications and international human resources positions.
Currently, McCord coaches and advises a small group of companies and entrepreneurs on culture and leadership. She also speaks to groups and teams around the world. Her book Powerful: Building a Culture of Freedom and Responsibility was published in January of 2018.
Patty McCord | Speaker | TED.com