The Way We Work
Patty McCord: 8 lessons on building a company people enjoy working for
Peti Makord (Patty McCord): Osam lekcija o izgradnji kompanije u kojoj ljudi rade sa uživanjem
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Većina kompanija funkcioniše na osnovu skupa pravila: obavezan godišnji odmor, putna uputstva, standardno radno vreme, godišnji ciljevi. Ali šta se dešava kada kompanija želi manje da kontroliše, a više da veruje? Peti Makord, legendarni bivši agent za talente u Netfliksu, govori o glavnim shvatanjima koja su je navela da baci pravilnik kroz prozor.
Patty McCord - Author, maven
Patty McCord served as chief talent officer of Netflix for 14 years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley." Full bio
Patty McCord served as chief talent officer of Netflix for 14 years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley." Full bio
Double-click the English transcript below to play the video.
Žargon ljudskih resursa me izluđuje.
00:00
HR jargon makes me crazy.
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00:02
We have to have all these stupid acronyms
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Moramo da imamo sve te glupe akronime
00:04
that describe things that nobody
understands: OKRs and PIPs.
understands: OKRs and PIPs.
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koji opisuju stvari koje niko ne razume,
kao što su OKR i PIP.
kao što su OKR i PIP.
00:08
I think we can run our businesses
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Misilm da možemo da vodimo poslove
00:09
by just talking to each other
like regular human beings.
like regular human beings.
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ako pričamo jedni sa drugima
kao normalna živa bića.
kao normalna živa bića.
Možda ćemo zapravo i obaviti više.
00:12
We might actually get more done.
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00:13
[The Way We Work]
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[Način na koji radimo]
Oduvek sam zaista želela
da budem stručnjak za ljudske resurse
da budem stručnjak za ljudske resurse
00:18
I really always wanted to be
an HR professional,
an HR professional,
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00:20
I wanted to be able to speak
the language of management.
the language of management.
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i da mogu da govorim jezikom menadžmenta.
00:23
And you know what I've learned
after all this time?
after all this time?
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I znate šta sam naučila
nakon sveg ovog vremena?
nakon sveg ovog vremena?
Mislim da ništa od toga nije važno.
00:26
I don't think any of it matters.
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Postoje razne stvari
koje zovemo „najbolja praksa“,
koje zovemo „najbolja praksa“,
00:27
There's all kinds of things
that we call "best practices"
that we call "best practices"
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00:30
that aren't best practices at all.
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a koje uopšte to nisu.
00:32
How do we know it's best?
We don't measure this stuff.
We don't measure this stuff.
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Kako znamo da je to najbolje?
Mi ne merimo ove stvari.
Mi ne merimo ove stvari.
00:35
In fact, I've learned
that "best practices" usually means
that "best practices" usually means
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U stvari, naučila sam
da „najbolja praksa“ uglavnom znači
da „najbolja praksa“ uglavnom znači
kopiranje onoga što svi ostali rade.
00:38
copying what everybody else does.
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00:40
Our world is changing
and evolving all the time.
and evolving all the time.
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Naš svet se stalno menja i evoluira.
00:43
Here are some lessons to help you adapt.
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Evo nekih lekcija
da vam pomognu u adaptaciji.
da vam pomognu u adaptaciji.
00:45
Lesson one: Your employees are adults.
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Prva lekcija: vaši zaposleni su odrasli.
00:47
You know, we've created so many layers
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Znate, stvorili smo toliko slojeva,
00:50
and so many processes
and so many guidelines
and so many guidelines
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toliko procesa i toliko uputstava
00:52
to keep those employees in place
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kako bismo zauzdali zaposlene,
00:54
that we've ended up with systems
that treat people like they're children.
that treat people like they're children.
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da smo stigli do sistema
koji tretira ljude kao da su deca.
koji tretira ljude kao da su deca.
00:58
And they're not.
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A nisu.
00:59
Fully formed adults
walk in the door every single day.
walk in the door every single day.
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Odrasle osobe nam dolaze
na vrata svakog dana.
na vrata svakog dana.
01:02
They have rent payments,
they have obligations,
they have obligations,
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Oni imaju stanarine, obaveze,
01:04
they're members of society,
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članovi su društva,
01:06
they want to create
a difference in the world.
a difference in the world.
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žele da naprave promene u društvu.
01:08
So if we start with the assumption
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Pa, ako pretpostavimo
da svi dolaze na posao
da bi ga sjajno obavljali,
da bi ga sjajno obavljali,
01:10
that everybody comes to work
to do an amazing job,
to do an amazing job,
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bili bismo iznenađeni rezultatima.
01:12
you'd be surprised what you get.
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01:14
Lesson two: The job of management
isn't to control people,
isn't to control people,
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Druga lekcija: posao menadžmenta
nije da kontroliše ljude,
nije da kontroliše ljude,
nego da stvori sjajne timove.
01:17
it's to build great teams.
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01:18
When managers build great teams,
here's how you know it.
here's how you know it.
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Evo kako znate kada menadžeri
naprave sjajne timove.
naprave sjajne timove.
Oni rade neverovatne stvari.
01:22
They've done amazing stuff.
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01:23
Customers are really happy.
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Klijenti su stvarno srećni.
01:25
Those are the metrics that really matter.
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To su pokazatelji koji su zaista važni.
01:27
Not the metrics of:
"Do you come to work on time?"
"Do you come to work on time?"
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A ne: „Da li dolazite na posao na vreme?“
01:30
"Did you take your vacation?"
"Did you follow the rules?"
"Did you follow the rules?"
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„Da li ste uzeli godišnji?“
„Da li ste pratili pravila?“
„Da li ste pratili pravila?“
01:33
"Did you ask for permission?"
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„Da li ste tražili dozvolu?“
01:34
Lesson three: People want to do work
that means something.
that means something.
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Treća lekcija: ljudi žele
da rade posao koji nešto znači.
da rade posao koji nešto znači.
01:37
After they do it,
they should be free to move on.
they should be free to move on.
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Nakon što ga obave,
trebalo bi da nastave dalje.
trebalo bi da nastave dalje.
01:40
Careers are journeys.
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Karijere su putovanja.
01:41
Nobody's going to want to do
the same thing for 60 years.
the same thing for 60 years.
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Niko neće želeti da radi
istu stvar 60 godina.
istu stvar 60 godina.
01:44
So the idea of keeping people
for the sake of keeping them
for the sake of keeping them
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To što držimo ljude
samo da bismo ih zadržali
samo da bismo ih zadržali
01:47
really hurts both of us.
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škodi i jednima i drugima.
01:49
Instead, what if we created companies
that were great places to be from?
that were great places to be from?
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Umesto toga, šta ako bismo stvorili firme
koje su bile sjajna bivša radna mesta?
koje su bile sjajna bivša radna mesta?
01:53
And everyone who leaves you
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I svi koji vas napuste
01:55
becomes an ambassador
for not only your product,
for not only your product,
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postanu ambasadori
ne samo vašeg proizvoda,
ne samo vašeg proizvoda,
01:58
but who you are and how you operate.
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već i onoga ko ste i kako radite.
02:00
And when you spread that kind
of excitement throughout the world,
of excitement throughout the world,
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A kada proširite takav entuzijazam svetom,
02:04
then we make all of our companies better.
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onda će nam sve firme biti bolje.
02:07
Lesson four: Everyone in your company
should understand the business.
should understand the business.
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Četvrta lekcija: svi u vašoj firmi
treba da razumeju posao.
treba da razumeju posao.
02:11
Now, based on the assumption
that we've got smart adults here,
that we've got smart adults here,
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Uz pretpostavku da ovde imamo
pametne odrasle,
pametne odrasle,
najvažnija stvar kojom ih možemo naučiti
je kako naš posao funkcioniše.
je kako naš posao funkcioniše.
02:14
the most important thing we can teach them
is how our business works.
is how our business works.
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02:17
When I look at companies
that are moving fast,
that are moving fast,
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Kada pogledam kompanije
koje brzo napreduju,
koje brzo napreduju,
02:19
that are really innovative
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koje su zaista inovativne
02:21
and that are doing amazing things
with agility and speed,
with agility and speed,
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i koje spretno i brzo prave sjajne stvari,
02:25
it's because they're collaborative.
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sve je to zato što sarađuju.
02:27
The best thing that we can do
is constantly teach each other what we do,
is constantly teach each other what we do,
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Najbolja stvar koju možemo uraditi
je da stalno učimo jedni druge šta radimo,
je da stalno učimo jedni druge šta radimo,
šta nam je važno, šta merimo,
kako kvalitet izgleda,
kako kvalitet izgleda,
02:32
what matters to us, what we measure,
what goodness looks like,
what goodness looks like,
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02:36
so that we can all drive
towards achieving the same thing.
towards achieving the same thing.
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kako bismo svi išli
ka ostvarenju istog cilja.
ka ostvarenju istog cilja.
02:39
Lesson five: Everyone in your company
should be able to handle the truth.
should be able to handle the truth.
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Peta lekcija: svi u vašoj kompaniji
bi trebalo da mogu da podnesu istinu.
bi trebalo da mogu da podnesu istinu.
02:43
You know why people say
giving feedback is so hard?
giving feedback is so hard?
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Znate zašto ljudi kažu da je teško
dati povratnu informaciju?
dati povratnu informaciju?
Zato što ne vežbaju.
02:46
They don't practice.
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02:48
Let's take the annual performance review.
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Hajde da napravimo
godišnji pregled učinka.
godišnji pregled učinka.
02:50
What else do you do in your whole life
that you're really good at
that you're really good at
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Šta još u čemu ste baš dobri
radite u životu
radite u životu
02:53
that you only do once a year?
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samo jednom godišnje?
02:55
Here's what I found:
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Evo šta sam saznala:
02:56
humans can hear anything if it's true.
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ljudi mogu čuti sve što je istinito.
02:59
So let's rethink the word "feedback,"
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Hajde da preispitamo
šta je povratna informacija,
šta je povratna informacija,
03:03
and think about it as telling people
the truth, the honest truth,
the truth, the honest truth,
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i da treba ljudima
da kažemo istinu, iskreno,
da kažemo istinu, iskreno,
03:08
about what they're doing right
and what they're doing wrong,
and what they're doing wrong,
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o tome šta rade kako treba,
a šta kako ne treba,
a šta kako ne treba,
u trenutku kada to rade.
03:11
in the moment when they're doing it.
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Ta dobra stvar koju si upravo uradio, uu!
03:12
That good thing you just did, whoo!
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03:14
That's exactly what I'm talking about.
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To je upravo ono o čemu govorim.
Hajde to ponovo uradi.
03:16
Go do that again.
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03:17
And people will do that again,
today, three more times.
today, three more times.
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I ljudi će ponovo to uraditi,
danas, još tri puta.
danas, još tri puta.
03:21
Lesson six: Your company needs
to live out its values.
to live out its values.
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Šesta lekcija: vaša kompanija mora da bude
u skladu sa svojim vrednostima.
u skladu sa svojim vrednostima.
03:25
I was talking to a company
not long ago, to the CEO.
not long ago, to the CEO.
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Nedavno sam razgovarala
sa direktorom jedne kompanije.
sa direktorom jedne kompanije.
03:28
He was having trouble
because the company was rocky
because the company was rocky
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On je imao problema
jer je kompanija bila nestabilna,
jer je kompanija bila nestabilna,
03:31
and things weren't getting done on time,
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stvari se nisu završavale na vreme,
03:33
and he felt like things were sloppy.
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i imao je osećaj da je sve aljkavo.
03:36
This also was a man who, I observed,
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Ovo je bio i čovek koji,
kako sam primetila,
kako sam primetila,
03:38
never showed up to any meeting on time.
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nikada nije dolazio na sastanak na vreme.
Nikada.
03:41
Ever.
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Ako ste deo rukovodstva,
03:42
If you're part of a leadership team,
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03:44
the most important thing that you can do
to "uphold your values" is to live them.
to "uphold your values" is to live them.
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najvažnija stvar koju možete da uradite
da „očuvate svoje vrednosti“
je da živite u skladu sa njima.
je da živite u skladu sa njima.
03:49
People can't be what they can't see.
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Ljudi ne mogu biti ono što ne vide.
03:51
We say, "Yes, we're here for equality,"
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Kažemo: „Ovde smo zbog jednakosti,“
03:54
and then we proudly pound our chest
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i onda se ponosno udaramo u grudi
03:56
because we'd achieved 30 percent
representation of women
representation of women
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jer smo ostvarili 30 procenata
zastupljenosti žena
zastupljenosti žena
04:00
on an executive team.
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u izvršnom timu.
04:01
Well that's not equal, that's 30 percent.
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E pa, to nije jednakost, već 30 procenata.
04:04
Lesson seven: All start-up
ideas are stupid.
ideas are stupid.
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Sedma lekcija: sve ideje
za start-ap su glupe.
za start-ap su glupe.
Provela sam dosta vremena
u start-ap kompanijama,
u start-ap kompanijama,
04:07
I spend a lot of time with start-ups,
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a imam i mnogo prijatelja koji rade
u većim, ostvarenijim kompanijama.
u većim, ostvarenijim kompanijama.
04:10
and I have a lot of friends that work
in larger, more established companies.
in larger, more established companies.
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Oni uvek omalovažavaju kompanije
sa kojima ja radim.
sa kojima ja radim.
04:13
They are always pooh-poohing
the companies that I work with.
the companies that I work with.
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„To je tako glupa ideja.“
04:16
"That is such a stupid idea."
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E pa, znate šta:
sve start-ap ideje su glupe.
sve start-ap ideje su glupe.
04:17
Well, guess what:
all start-up ideas are stupid.
all start-up ideas are stupid.
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Da su razumne, neko drugi
bi ih već iskoristio.
bi ih već iskoristio.
04:20
If they were reasonable, somebody else
would have already been doing them.
would have already been doing them.
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Osma lekcija: svaka kompanija
mora da bude uzbuđena zbog promene.
mora da bude uzbuđena zbog promene.
04:23
Lesson eight: Every company
needs to be excited for change.
needs to be excited for change.
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04:26
Beware of the smoke of nostalgia.
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Čuvajte se nostalgije.
04:29
If you find yourself saying,
"Remember the way it used to be?"
"Remember the way it used to be?"
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Ako zateknete sebe kako govorite:
„Sećate se kako je pre bilo?“
„Sećate se kako je pre bilo?“
04:33
I want you to shift your thinking to say,
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želim da promenite razmišljanje u:
04:35
"Think about the way it's going to be."
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„Mislite o tome kako će da bude.“
04:37
If I had a dream company,
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Da imam kompaniju iz snova,
04:40
I would walk in the door and I would say,
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pojavila bih se na vratima i rekla;
04:42
"Everything's changed, all bets are off.
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„Sve se menja, ništa nije sigurno.
Trčali smo najbrže moguće udesno,
04:44
We were running
as fast as we can to the right,
as fast as we can to the right,
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a sada ćemo naglo ulevo.“
04:46
and now we'll take a hard left."
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I svi bi rekli: „To!"
04:48
And everybody would go "Yes!"
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Svet je poprilično zanimljiv,
i stalno se menja.
i stalno se menja.
04:49
It's a pretty exciting world out there,
and it's changing all the time.
and it's changing all the time.
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Što više ga prihvatimo
i oduševljavamo se njime,
i oduševljavamo se njime,
04:53
The more we embrace it
and get excited about it,
and get excited about it,
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više ćemo se zabaviti.
04:55
the more fun we're going to have.
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ABOUT THE SPEAKER
Patty McCord - Author, mavenPatty McCord served as chief talent officer of Netflix for 14 years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley."
Why you should listen
Patty McCord participated in IPOs at Netflix and, before that, Pure Atria Software. A veteran of Sun Microsystems, Borland and Seagate Technologies, she has also worked with small start-ups. Her background includes staffing, diversity, communications and international human resources positions.
Currently, McCord coaches and advises a small group of companies and entrepreneurs on culture and leadership. She also speaks to groups and teams around the world. Her book Powerful: Building a Culture of Freedom and Responsibility was published in January of 2018.
Patty McCord | Speaker | TED.com