Joel Jackson: A vehicle built in Africa, for Africa
Joel Jackson - Transport entrepreneur
TED Fellow Joel Jackson is the founder and CEO of Mobius Motors, set to launch a durable, low-cost SUV made in Africa. Full bio
involved tens of kilometers
or breakdown assistance.
of Africa, this is the norm.
of passenger cars are imported,
often compound the problem,
too expensive or too unreliable
of the transport challenge, though.
actually own a vehicle.
it's often run by local entrepreneurs
typically tens of kilometers,
or collect clean drinking water
low average income levels
the Pan-African economy is booming.
over two trillion dollars.
and social opportunity,
is quarter the manufacturing sector.
been overlooked by carmakers,
like India and China.
barrier to the emergence of industry,
spending on the continent today,
network of car exporters
of local industry.
this disconnect, though,
that people actually want.
to start Mobius,
around the needs of the consumer,
like interior fixtures
systems like suspension
is exactly where we started
model, Mobius II,
as a really rugged, low-cost SUV,
and rough terrain reliably.
the next-generation version
from rough roads,
high ground clearance was a no-brainer.
could actually be proud to drive in,
or eliminated components
of a five-year-old SUV in Kenya today.
vehicles like this are vital,
needs to go further.
has connected people across Africa
very effectively or efficiently.
is all about strengthening
who already offer similar services
more profitably and more widely.
human-centered design a step further
to plug in different modules,
like goods delivery or medical transport,
like this are the fundamental driver
health care and employment.
to physical economies
to virtual economies.
is only part of the potential here.
the Industrial Revolution has catapulted
around the world
of economic growth and stability,
transformed the way we live.
to boost employment,
this industrialized stage,
hardware is hard.
and how are we approaching them?
is a lack of skilled labor.
and secondary education are limited
and ambitious people in Africa,
but also professional growth.
at Mobius over six years ago
up to the age of 18
was a near-vertical learning curve.
from an expanding engineering team,
in R&D prototyping.
to step up to a challenge
with on-the-job training and systems
on the production line,
around clear procedural instructions
to build a skilled workforce,
using this approach.
a handful of automotive suppliers
harnesses, seats and glass.
have no impetus to grow.
to develop the capacity
at the quality levels we need,
the production cost of metal brackets
to build conformant parts
practice in automotive globally,
from the ground up
these suppliers can employ more staff,
new manufacturing techniques
are not the only hurdles
of how we think about the challenge.
reimagining the car,
to economic acceleration
depends on it.
can apply locally relevant design
its industrial challenges
more prosperous future,
About the speaker:Joel Jackson - Transport entrepreneur
TED Fellow Joel Jackson is the founder and CEO of Mobius Motors, set to launch a durable, low-cost SUV made in Africa.
Why you should listen
Joel Jackson was working on business strategy with farmers in rural Kenya when he faced a challenge shared by millions of people on the African continent: poor access to transport. Cars and trucks can be hard to afford in Africa, and road conditions require extra-tough vehicles, especially in rural areas.
Inspired, Jackson raised the funding to start Mobius Motors, a company that has already rolled out its first-generation vehicle. Their next-generation vehicle, Mobius II, is a simplified and ruggedized SUV set to retail for about 1,300,000 KES (Kenyan shillings), or about US$12,600 when it launches in 2018.
Joel Jackson | Speaker | TED.com