The Way We Work
Matt Mullenweg: Why working from home is good for business
Matt Mullenweg: Zašto je rad od kuće dobar za posao
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Kako se popularnost rada na daljinu nastavlja širiti, danas zaposlenici mogu surađivati neovisno o gradovima, zemljama, čak i različitim vremenskim zonama. Kako ovo mijenja uredsku dinamiku? I kako možemo osigurati da svi zaposleni, i oni koji rade u sjedištu tvrtke, i oni kod kuće, osjećaju povezanost?
Matt Mullenweg, suosnivač Wordpressa i direktor kompanije Automattic (čija radna snaga je 100% decentralizirana), dijeli svoje tajne.
Matt Mullenweg - Democratizer
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Double-click the English transcript below to play the video.
00:00
The basic problem
with working in an office
with working in an office
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Osnovni problem rada u uredu je
00:02
is you're just not in control
of your work environment.
of your work environment.
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što ne možete kontrolirati
svoje radno okruženje.
svoje radno okruženje.
00:05
[The Way We Work]
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[Način na koji radimo]
00:08
Howdy, my name is Matt,
and I'm the CEO of Automattic,
and I'm the CEO of Automattic,
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Pozdrav, ja sam Matt,
direktor Automattica,
direktor Automattica,
00:11
the company behind WordPress.com,
Jetpack and WooCommerce.
Jetpack and WooCommerce.
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kompanije koja stoji iza WordPress.coma,
Jetpacka i WooCommercea.
Jetpacka i WooCommercea.
00:14
We're coming up on over 800 employees,
and they live everywhere,
and they live everywhere,
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Imat ćemo uskoro preko 800 zaposlenih
i oni žive posvuda,
i oni žive posvuda,
00:19
from California to Alabama, Mississippi,
to where I live in Texas.
to where I live in Texas.
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od Kalifornije do Alabame, Mississippija
i Teksasa gdje ja živim.
i Teksasa gdje ja živim.
00:22
They're also in 67 countries.
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Ima ih u još 67 zemalja.
00:24
Canada, Mexico, India, New Zealand.
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Kanada, Meksiko, Indija, Novi Zeland.
00:27
Some of them choose not even
to have a home base, they're nomads.
to have a home base, they're nomads.
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Neki odabiru uopće ne biti
na jednom mjestu, nomadi su.
na jednom mjestu, nomadi su.
00:30
Whether they are in RVs
or traveling through Airbnbs,
or traveling through Airbnbs,
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Bilo da su u kamperima
ili putuju preko Airbnba,
ili putuju preko Airbnba,
00:32
they are in new places
every day, week or month.
every day, week or month.
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svakog dana, tjedna ili mjeseca
su na novom mjestu.
su na novom mjestu.
00:34
As long as they can find good Wi-Fi,
we don't care where they are.
we don't care where they are.
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Sve dok imaju dobar Wi-Fi,
ne zanima nas gdje se nalaze.
ne zanima nas gdje se nalaze.
00:38
Our focus on distributed work
didn't happen accidentally.
didn't happen accidentally.
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Nismo se slučajno fokusirali
na distribuirani radni odnos.
na distribuirani radni odnos.
00:41
It was a conscious choice
from the very beginning.
from the very beginning.
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To je od samog početka bio svjestan izbor.
00:43
Notice I don't use the word "remote,"
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Ne koristim riječ "udaljeni",
00:45
because it sets up the expectation,
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jer to stvara očekivanje
00:47
that some people are essential
and some aren't.
and some aren't.
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da su neki ljudi ključni, a drugi nisu.
Za opis onoga što radimo
koristim riječ „distribuirano“,
koristim riječ „distribuirano“,
00:49
I use the word "distributed"
to describe what we do,
to describe what we do,
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gdje je svatko na jednakoj razini.
00:52
where everyone is
on an equal playing field.
on an equal playing field.
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00:53
I think a distributed workforce
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Distribuirana radna snaga je
00:55
is the most effective way
to build a company.
to build a company.
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najučinkovitiji način za stvaranje tvrtke.
00:56
The key is you have to
approach it consciously.
approach it consciously.
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Ključno je da svjesno pristupite tome.
00:59
When we started WordPress,
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Kada smo osnovali WordPress,
01:00
many of the first 20 hires
were people I'd never met in person.
were people I'd never met in person.
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mnogi od prvih 20 zaposlenih
su bili ljudi koje nisam osobno upoznao,
su bili ljudi koje nisam osobno upoznao,
01:03
But we'd collaborated online,
sometimes for years.
sometimes for years.
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ali smo već surađivali online,
ponekad i godinama.
ponekad i godinama.
01:06
I wanted to continue that
for one simple reason.
for one simple reason.
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Želio sam tako nastaviti
iz jednog jednostavnog razloga.
iz jednog jednostavnog razloga.
01:09
I believe that talent and intelligence
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Vjerujem da su talent i inteligencija
ravnomjerno raspoređeni širom svijeta.
01:11
are equally distributed
throughout the world.
throughout the world.
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01:13
But opportunity is not.
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Ali prilike nisu.
U Silicijskoj dolini,
velike tehnološke kompanije
velike tehnološke kompanije
01:15
In Silicon Valley,
the big tech companies fish
the big tech companies fish
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pecaju u malom području.
01:17
from essentially
the same small pond or bay.
the same small pond or bay.
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01:19
A distributed company
can fish from the entire ocean.
can fish from the entire ocean.
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Distribuirana kompanija
ima pristup cijelom oceanu.
ima pristup cijelom oceanu.
Umjesto zapošljavanja nekoga tko je
odrastao u Japanu, a živi u Kaliforniji,
odrastao u Japanu, a živi u Kaliforniji,
01:22
Instead of hiring someone who grew up
in Japan but lives in California,
in Japan but lives in California,
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01:26
you can gain someone who lives, works,
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možete zaposliti nekoga tko živi, radi,
01:28
wakes up and goes to sleep
wherever they are in the world.
wherever they are in the world.
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budi se i odlazi na spavanje
gdje god bio na svijetu.
gdje god bio na svijetu.
01:31
They bring a different
understanding of that culture
understanding of that culture
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Oni donose drugačije
razumijevanje te kulture
razumijevanje te kulture
01:33
and a different lived experience.
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i drugačije životno iskustvo.
01:35
At the base of the decision
to go distributed,
to go distributed,
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U osnovi odluke da radimo distribuirano
01:37
there's a desire to give people autonomy
over how they do their work.
over how they do their work.
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je želja da ljudima pružimo samostalnost
nad načinom na koji rade.
nad načinom na koji rade.
01:41
Unless you're in a role
where specific hours are important,
where specific hours are important,
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Ako za vašu poziciju
nije važno određeno radno vrijeme,
nije važno određeno radno vrijeme,
sami možete određivati
svoj raspored.
svoj raspored.
01:44
you can make your own schedule.
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Svatko može imati svoj ured,
hraniti se kako želi,
hraniti se kako želi,
01:45
Everyone can have a corner office,
their windows, the food they want to eat,
their windows, the food they want to eat,
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01:49
you can choose when there's music
and when there's silence.
and when there's silence.
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možete birati kada puštate glazbu,
a kada je tišina.
a kada je tišina.
Sami možete birati temperaturu prostorije.
01:52
You can choose what temperature
the room should be.
the room should be.
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Možete uštedjeti vrijeme
koje biste proveli putujući na posao
koje biste proveli putujući na posao
01:54
You can save the time
you'd spend commuting
you'd spend commuting
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01:56
and put it into things
that are important to you.
that are important to you.
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i posvetiti se stvarima
koje su vam važnije.
koje su vam važnije.
Distribuirana radna snaga
idealna je za tehnološke kompanije.
idealna je za tehnološke kompanije.
01:59
A distributed workforce
is ideal for a technology company.
is ideal for a technology company.
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02:01
But people often ask me,
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Ali ljudi me često pitaju:
02:03
"This works great for y'all,
but what about everyone else?"
but what about everyone else?"
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„To je dobro za vas,
ali što je sa svima ostalima?“
ali što je sa svima ostalima?“
02:06
If you have an office,
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Ako već imate ured,
02:07
you can do a few things
to build distributed capability.
to build distributed capability.
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možete napraviti nekoliko stvari
kako biste ovako radili.
kako biste ovako radili.
02:10
First: document everything.
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Prvo, sve bilježite.
02:13
In an office, it's easy
to make decisions in the moment,
to make decisions in the moment,
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U uredu je lako
donositi odluke u trenutku,
donositi odluke u trenutku,
02:15
in the kitchen, in the hall.
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u kuhinji, na hodniku.
Ali ako ljudi rade na daljinu
02:17
But if people work remotely
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i neki članovi tima vode razgovore
02:18
and some members of the team
are having those conversations
are having those conversations
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kojima oni nemaju pristup,
02:21
they don't have access to,
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vidjet će da se donose odluke,
ali neće razumjeti zašto.
ali neće razumjeti zašto.
02:22
they'll see these decisions being made
without understanding the why.
without understanding the why.
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Uvijek bilježite gdje ste bili
i o čemu ste razmišljali.
i o čemu ste razmišljali.
02:26
Always leave a trail of where you were
and what you were thinking about.
and what you were thinking about.
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To dozvoljava ostalima
da nastave tamo gdje ste vi stali.
da nastave tamo gdje ste vi stali.
02:29
This allows others to pick up
where you left off.
where you left off.
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Ljudi u različitim vremenskim
zonama mogu raditi uzajamno,
zonama mogu raditi uzajamno,
02:31
It allows people in different
time zones to interact,
time zones to interact,
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a i korisno je razmišljati
kako se organizacija razvija,
kako se organizacija razvija,
02:34
it's also great to think about
as an organization evolves,
as an organization evolves,
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o ljudima koji odlaze i dolaze.
02:37
people leaving and people joining.
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Probajte što više komunicirati online.
02:38
Try to have as much communication
as possible online.
as possible online.
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02:42
When everything's shared and public,
it allows new people to catch up quickly.
it allows new people to catch up quickly.
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Kada se sve javno dijeli,
novi ljudi brzo stignu sve nadoknaditi.
novi ljudi brzo stignu sve nadoknaditi.
02:46
You also need to find the right tools.
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Morate pronaći i odgovarajuće alate.
02:48
There are so many apps and services
that help with day-to-day communication,
that help with day-to-day communication,
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Postoje mnoge aplikacije i servisi
koji pomažu u svakodnevnoj komunikaciji,
koji pomažu u svakodnevnoj komunikaciji,
video pozivima, upravljanju projektima.
02:52
video conferencing, project management.
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02:54
The things that changed how you work
probably aren't objects anymore.
probably aren't objects anymore.
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Ono što je promijenilo način
na koji radite vjerojatno nisu predmeti.
na koji radite vjerojatno nisu predmeti.
To su stvari kojima pristupate
preko računala.
preko računala.
02:58
They're things you access
through your computer.
through your computer.
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Testirajte razne alate
koji omogućuju suradnju,
koji omogućuju suradnju,
03:00
So experiment with different
tools that enable collaboration,
tools that enable collaboration,
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03:03
see what works.
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vidite što pomaže.
Omogućite produktivno vrijeme
licem u lice.
licem u lice.
03:05
Create productive, face-to-face time.
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03:07
In a traditional office,
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U tradicionalnom uredu
03:08
you're in the same place
48 weeks out of the year
48 weeks out of the year
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na istom ste mjestu 48 tjedana godišnje
03:10
and you might have
three or four weeks apart.
three or four weeks apart.
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i možda tri ili četiri tjedna odvojeni.
03:13
We try to flip that: we come together
for short, intense bursts.
for short, intense bursts.
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Mi pokušavamo obrnuto: skupljamo se
u kratkim, intenzivnim susretima.
u kratkim, intenzivnim susretima.
03:16
Once a year we do a grand meet-up
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Jednom godišnje imamo veliki sastanak
03:17
where the entire company
comes together for a week.
comes together for a week.
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gdje se cijela kompanija
okuplja na tjedan dana.
okuplja na tjedan dana.
03:20
It's half-work, half-play.
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Pola rad, pola zabava.
03:21
The primary goal is connecting people.
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Osnovni cilj je povezivanje ljudi.
03:23
We want to make sure
everyone's aligned and on the same page,
everyone's aligned and on the same page,
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Želimo osigurati da su svi na istoj razini
03:26
and they have a deeper connection
with their colleagues.
with their colleagues.
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i da se dublje povežu s kolegama.
Kada ostatak godine rade zajedno,
03:29
When they work together
the rest of the year,
the rest of the year,
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mogu unijeti to razumijevanje i empatiju.
03:31
they can bring together
that understanding and empathy.
that understanding and empathy.
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I zadnji savjet:
03:34
And the final practice:
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dajte ljudima fleksibilnost
da naprave svoje radno okruženje.
da naprave svoje radno okruženje.
03:35
give people the flexibility
to make their own work environment.
to make their own work environment.
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Svaka osoba u Automatticu
dobiva naknadu za radni prostor
dobiva naknadu za radni prostor
03:38
Every person at Automattic
has a co-working stipend
has a co-working stipend
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koju može iskoristiti
za prostor namijenjen radu
za prostor namijenjen radu
03:40
that they can put
towards a co-working space
towards a co-working space
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ili samo da plati kavu,
kako je ne bi izbacili iz kafića.
kako je ne bi izbacili iz kafića.
03:42
or just to buy coffee, so they don't
get kicked out of the coffee shop.
get kicked out of the coffee shop.
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Jedna grupa u Seattleu
je odlučila skupiti svoje naknade
je odlučila skupiti svoje naknade
03:46
One group in Seattle
decided to pool their stipends together
decided to pool their stipends together
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za najam radnog prostora
na ribarskom pristaništu.
na ribarskom pristaništu.
03:49
and rented a workspace on a fishing pier.
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03:51
Each person who joins the company
gets a home-office stipend.
gets a home-office stipend.
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Svatko tko se pridruži kompaniji
dobiva naknadu za kućni ured.
dobiva naknadu za kućni ured.
03:54
This is money they can invest
in getting the right chair, monitor,
in getting the right chair, monitor,
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Taj novac mogu uložiti u kupnju
odgovarajuće radne stolice, monitora,
odgovarajuće radne stolice, monitora,
03:57
the right desk setup, so they can have
the most productive environment for them.
the most productive environment for them.
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opreme na radnom stolu,
za najproduktivnije radno okruženje.
za najproduktivnije radno okruženje.
Danas ima samo nekoliko kompanija
koje su prvenstveno distribuirane.
koje su prvenstveno distribuirane.
04:01
Today, there are just a few companies
that are distributed first.
that are distributed first.
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04:05
In a decade or two,
I predict that 90 percent of companies
I predict that 90 percent of companies
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Za par desetljeća, procjenjujem
da će 90% kompanija
da će 90% kompanija
04:07
that are going to be changing
the course of the world
the course of the world
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koje će mijenjati svijet,
raditi na ovaj način.
04:10
are going to function this way.
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Razvit će se, prije svega, u distribuirane
ili će ih zamijeniti takvima.
ili će ih zamijeniti takvima.
04:12
They will evolve to be distributed first,
or they'll be replaced by those that are.
or they'll be replaced by those that are.
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Dok razmišljate
što ćete sljedeće stvarati,
što ćete sljedeće stvarati,
04:15
As you think about
what you're going to build next,
what you're going to build next,
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razmislite kako možete
iskoristiti globalni talent,
iskoristiti globalni talent,
04:18
consider how you can tap
into global talent,
into global talent,
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04:20
give people autonomy to live and work
where they feel they should
where they feel they should
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dati ljudima samostalnost
da žive i rade kako bi oni htjeli,
da žive i rade kako bi oni htjeli,
a da i dalje u potpunosti sudjeluju
u onome što zajedno stvarate.
u onome što zajedno stvarate.
04:23
and still participate fully in whatever
it is that you're creating together.
it is that you're creating together.
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ABOUT THE SPEAKER
Matt Mullenweg - DemocratizerMatt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic.
Why you should listen
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce and Jetpack. He also runs Audrey Capital, an investment and research company.
Mullenweg has been recognized for his leadership and success by Forbes, Bloomberg Businessweek, Inc. Magazine, TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society and Vanity Fair.
Mullenweg is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, he is an avid photographer. Mullenweg splits time between Houston, New York and San Francisco.
Matt Mullenweg | Speaker | TED.com