The Way We Work
Matt Mullenweg: Why working from home is good for business
Matt Mullenweg: Mengapa bekerja dari rumah menguntungkan bisnis?
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Seiring berkembangnya popularitas bekerja jarak jauh, kini para pekerja dapat berkolaborasi antar kota dan negara, bahkan di zona waktu berbeda. Bagaimana hal ini dapat mengubah dinamika perkantoran? Dan bagaimana caranya kita memastikan bahwa semua karyawan, yang berada di kantor pusat dan rumah, merasa terhubung? Matt Mullenweg, pendiri Wordpress dan CEO dari Automattic (yang 100% tenaga kerjanya terdistribusi), membagikan rahasianya.
Matt Mullenweg - Democratizer
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Double-click the English transcript below to play the video.
00:00
The basic problem
with working in an office
with working in an office
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Masalah mendasar bekerja
di kantor adalah
di kantor adalah
00:02
is you're just not in control
of your work environment.
of your work environment.
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Anda tidak bisa menentukan
lingkungan kerja.
lingkungan kerja.
00:05
[The Way We Work]
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[Cara Kerja Kami]
00:08
Howdy, my name is Matt,
and I'm the CEO of Automattic,
and I'm the CEO of Automattic,
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Hai, nama saya Matt,
dan saya adalah CEO Automattic,
dan saya adalah CEO Automattic,
00:11
the company behind WordPress.com,
Jetpack and WooCommerce.
Jetpack and WooCommerce.
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perusahaan di balik WordPress.com,
Jetpack dan WooCommerce.
Jetpack dan WooCommerce.
00:14
We're coming up on over 800 employees,
and they live everywhere,
and they live everywhere,
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Kami punya lebih dari 800 pekerja
yang tinggal di berbagai tempat,
yang tinggal di berbagai tempat,
00:19
from California to Alabama, Mississippi,
to where I live in Texas.
to where I live in Texas.
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dari California, Alabama, Mississippi,
sampai tempat tinggal saya, Texas.
sampai tempat tinggal saya, Texas.
00:22
They're also in 67 countries.
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Mereka juga tersebar di 67 negara.
00:24
Canada, Mexico, India, New Zealand.
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Kanada, Meksiko, India, Selandia Baru.
00:27
Some of them choose not even
to have a home base, they're nomads.
to have a home base, they're nomads.
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Beberapa pekerja bahkan tidak punya
rumah, mereka hidup nomaden.
rumah, mereka hidup nomaden.
Di mobil rumah (RV),
atau menjelajahi Airbnb.
atau menjelajahi Airbnb.
00:30
Whether they are in RVs
or traveling through Airbnbs,
or traveling through Airbnbs,
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00:32
they are in new places
every day, week or month.
every day, week or month.
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Mereka berada di tempat baru
setiap saat.
setiap saat.
00:34
As long as they can find good Wi-Fi,
we don't care where they are.
we don't care where they are.
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Lokasi mereka tidak penting bagi kami,
selama ada jaringan Wi-Fi.
selama ada jaringan Wi-Fi.
00:38
Our focus on distributed work
didn't happen accidentally.
didn't happen accidentally.
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Fokus kami pada pekerjaan terdistribusi
bukan suatu kebetulan.
bukan suatu kebetulan.
00:41
It was a conscious choice
from the very beginning.
from the very beginning.
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Ini pilihan kami sejak awal.
00:43
Notice I don't use the word "remote,"
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Perhatikan, saya tidak memakai
kata "terpencil"
kata "terpencil"
00:45
because it sets up the expectation,
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karena akan menimbulkan persepsi,
00:47
that some people are essential
and some aren't.
and some aren't.
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sebagian orang penting,
sebagian lain tidak.
sebagian lain tidak.
00:49
I use the word "distributed"
to describe what we do,
to describe what we do,
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Kata "terdistribusi"
menggambarkan cara kerja kami.
menggambarkan cara kerja kami.
Setiap orang punya hak
sama.
sama.
00:52
where everyone is
on an equal playing field.
on an equal playing field.
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00:53
I think a distributed workforce
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Tenaga kerja terdistribusi
00:55
is the most effective way
to build a company.
to build a company.
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sangat efektif bagi
perusahaan.
perusahaan.
00:56
The key is you have to
approach it consciously.
approach it consciously.
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Kuncinya ialah pendekatan
yang sengaja dilakukan
yang sengaja dilakukan
00:59
When we started WordPress,
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Saat membangun WordPress,
01:00
many of the first 20 hires
were people I'd never met in person.
were people I'd never met in person.
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sebagian dari 20 pekerja
pertama belum pernah bertemu saya.
pertama belum pernah bertemu saya.
01:03
But we'd collaborated online,
sometimes for years.
sometimes for years.
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Tapi kami sudah tahunan
berkolaborasi daring.
berkolaborasi daring.
01:06
I wanted to continue that
for one simple reason.
for one simple reason.
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Saya ingin melanjutkan hubungan
itu dengan alasan sederhana.
itu dengan alasan sederhana.
01:09
I believe that talent and intelligence
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Saya percaya bahwa bakat dan kecerdasan
01:11
are equally distributed
throughout the world.
throughout the world.
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terdistribusi rata di seluruh dunia.
01:13
But opportunity is not.
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Tapi, peluang tidak
merata.
merata.
01:15
In Silicon Valley,
the big tech companies fish
the big tech companies fish
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Di Silicon Valley,
raksasa teknologi memancing
raksasa teknologi memancing
dari kolam kecil atau teluk
yang sama.
yang sama.
01:17
from essentially
the same small pond or bay.
the same small pond or bay.
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01:19
A distributed company
can fish from the entire ocean.
can fish from the entire ocean.
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Perusahaan terdistribusi dapat
memancing dari seluruh lautan.
memancing dari seluruh lautan.
01:22
Instead of hiring someone who grew up
in Japan but lives in California,
in Japan but lives in California,
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Alih-alih merekrut orang yang besar
di Jepang tapi tinggal di California,
di Jepang tapi tinggal di California,
01:26
you can gain someone who lives, works,
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rekrutlah orang yang tinggal, bekerja,
01:28
wakes up and goes to sleep
wherever they are in the world.
wherever they are in the world.
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bangun dan tidur, di belahan dunia
mana pun mereka berada.
mana pun mereka berada.
01:31
They bring a different
understanding of that culture
understanding of that culture
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Mereka memiliki budaya yang berbeda
01:33
and a different lived experience.
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dan pengalaman yang juga berbeda.
01:35
At the base of the decision
to go distributed,
to go distributed,
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Dasar keputusan menjadi
perusahaan terdistribusi:
perusahaan terdistribusi:
01:37
there's a desire to give people autonomy
over how they do their work.
over how they do their work.
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kemauan untuk memberikan
otonomi cara kerja kepada pekerja.
otonomi cara kerja kepada pekerja.
01:41
Unless you're in a role
where specific hours are important,
where specific hours are important,
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Kecuali peran Anda mengharuskan
jam kerja tertentu,
jam kerja tertentu,
Anda bisa membuat jadwal
sendiri
sendiri
01:44
you can make your own schedule.
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Semua orang dapat berkantor di mana pun,
dengan jendela, makanan apa pun.
dengan jendela, makanan apa pun.
01:45
Everyone can have a corner office,
their windows, the food they want to eat,
their windows, the food they want to eat,
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01:49
you can choose when there's music
and when there's silence.
and when there's silence.
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Anda dapat mendengarkan musik,
atau memilih keheningan.
atau memilih keheningan.
01:52
You can choose what temperature
the room should be.
the room should be.
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Anda dapat mengatur suhu ruangan sendiri.
Anda menghemat waktu
perjalanan pulang pergi
perjalanan pulang pergi
01:54
You can save the time
you'd spend commuting
you'd spend commuting
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01:56
and put it into things
that are important to you.
that are important to you.
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dan menggunakannya untuk
hal yang lebih penting.
hal yang lebih penting.
01:59
A distributed workforce
is ideal for a technology company.
is ideal for a technology company.
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Pekerja terdistribusi
cocok untuk perusahaan teknologi.
cocok untuk perusahaan teknologi.
02:01
But people often ask me,
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Namun orang sering bertanya,
02:03
"This works great for y'all,
but what about everyone else?"
but what about everyone else?"
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"Cocok untuk kalian,
apakah cocok untuk semua orang?"
apakah cocok untuk semua orang?"
02:06
If you have an office,
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Jika punya kantor,
02:07
you can do a few things
to build distributed capability.
to build distributed capability.
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Anda bisa membangun
kemampuan terdistribusi.
kemampuan terdistribusi.
02:10
First: document everything.
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Pertama: membuat dokumentasi.
02:13
In an office, it's easy
to make decisions in the moment,
to make decisions in the moment,
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Di kantor, sangat mudah
membuat keputusan seketika,
membuat keputusan seketika,
02:15
in the kitchen, in the hall.
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di dapur, di aula.
02:17
But if people work remotely
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Ketika bekerja jarak jauh,
dan beberapa anggota tim ingin
membahas topik,
membahas topik,
02:18
and some members of the team
are having those conversations
are having those conversations
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tapi tidak memiliki akses,
02:21
they don't have access to,
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02:22
they'll see these decisions being made
without understanding the why.
without understanding the why.
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mereka hanya tahu keputusan dibuat
tanpa tahu alasannya.
tanpa tahu alasannya.
Selalu membuat catatan terakhir
dan pemikiran Anda.
dan pemikiran Anda.
02:26
Always leave a trail of where you were
and what you were thinking about.
and what you were thinking about.
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Hal ini memudahkan pekerja lain
untuk mengikuti
untuk mengikuti
02:29
This allows others to pick up
where you left off.
where you left off.
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dan memudahkan interaksi antar
zona waktu,
zona waktu,
02:31
It allows people in different
time zones to interact,
time zones to interact,
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juga patut dipertimbangkan,
saat organisasi berkembang,
saat organisasi berkembang,
02:34
it's also great to think about
as an organization evolves,
as an organization evolves,
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banyak pekerja keluar masuk.
02:37
people leaving and people joining.
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Cobalah berkomunikasi daring
sesering mungkin.
sesering mungkin.
02:38
Try to have as much communication
as possible online.
as possible online.
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02:42
When everything's shared and public,
it allows new people to catch up quickly.
it allows new people to catch up quickly.
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Saat semua informasi disebarkan
untuk umum, orang mudah mengikuti.
untuk umum, orang mudah mengikuti.
02:46
You also need to find the right tools.
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Anda perlu peranti yang tepat.
02:48
There are so many apps and services
that help with day-to-day communication,
that help with day-to-day communication,
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Tersedia banyak aplikasi dan layanan
yang membantu komunikasi sehari-hari,
yang membantu komunikasi sehari-hari,
02:52
video conferencing, project management.
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konferensi video, manajemen proyek.
02:54
The things that changed how you work
probably aren't objects anymore.
probably aren't objects anymore.
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Hal yang mengubah cara kerja
Anda mungkin bukan lagi benda,
Anda mungkin bukan lagi benda,
02:58
They're things you access
through your computer.
through your computer.
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tetapi informasi yang Anda
akses lewat komputer.
akses lewat komputer.
Jadi, cobalah berbagai peranti
yang memungkinkan kolaborasi,
yang memungkinkan kolaborasi,
03:00
So experiment with different
tools that enable collaboration,
tools that enable collaboration,
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03:03
see what works.
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pilih peranti yang
cocok.
cocok.
03:05
Create productive, face-to-face time.
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Ciptakan waktu tatap muka yang produktif.
03:07
In a traditional office,
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Di kantor tradisional,
03:08
you're in the same place
48 weeks out of the year
48 weeks out of the year
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Anda berada di tempat yang sama
48 minggu setahun,
48 minggu setahun,
03:10
and you might have
three or four weeks apart.
three or four weeks apart.
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mungkin Anda pergi
selama 1 sampai 4 minggu.
selama 1 sampai 4 minggu.
03:13
We try to flip that: we come together
for short, intense bursts.
for short, intense bursts.
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Kami coba membaliknya:
berkumpul untuk kegiatan besar singkat.
berkumpul untuk kegiatan besar singkat.
03:16
Once a year we do a grand meet-up
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Sekali setahun ada pertemuan akbar
03:17
where the entire company
comes together for a week.
comes together for a week.
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ketika seluruh perusahaan
berkumpul satu minggu.
berkumpul satu minggu.
03:20
It's half-work, half-play.
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Kami bekerja sambil bermain.
03:21
The primary goal is connecting people.
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Tujuan utama kami:
menghubungkan manusia
menghubungkan manusia
03:23
We want to make sure
everyone's aligned and on the same page,
everyone's aligned and on the same page,
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Kami ingin memastikan semua
orang sejalan dan sependapat,
orang sejalan dan sependapat,
03:26
and they have a deeper connection
with their colleagues.
with their colleagues.
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dan punya hubungan lebih dekat
dengan kolega mereka.
dengan kolega mereka.
Saat bekerja sama
sepanjang tahun itu,
sepanjang tahun itu,
03:29
When they work together
the rest of the year,
the rest of the year,
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mereka bisa menyatukan
pemahaman dan empati itu.
pemahaman dan empati itu.
03:31
they can bring together
that understanding and empathy.
that understanding and empathy.
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Praktik terakhir:
03:34
And the final practice:
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berikan fleksibilitas
untuk membuat lingkungan kerja sendiri.
untuk membuat lingkungan kerja sendiri.
03:35
give people the flexibility
to make their own work environment.
to make their own work environment.
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Tiap orang di Automattic
punya tunjangan kerja bersama,
punya tunjangan kerja bersama,
03:38
Every person at Automattic
has a co-working stipend
has a co-working stipend
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yang dialokasikan untuk
ruang kerja bersama
ruang kerja bersama
03:40
that they can put
towards a co-working space
towards a co-working space
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atau membeli kopi, jadi mereka
tidak akan didepak dari kedai kopi.
tidak akan didepak dari kedai kopi.
03:42
or just to buy coffee, so they don't
get kicked out of the coffee shop.
get kicked out of the coffee shop.
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Satu grup di Seattle memutuskan
untuk mengumpulkan tunjangan
untuk mengumpulkan tunjangan
03:46
One group in Seattle
decided to pool their stipends together
decided to pool their stipends together
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dan menyewa kantor di dermaga pancing.
03:49
and rented a workspace on a fishing pier.
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Tiap orang di perusahaan
mendapat tunjangan kantor di rumah.
mendapat tunjangan kantor di rumah.
03:51
Each person who joins the company
gets a home-office stipend.
gets a home-office stipend.
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03:54
This is money they can invest
in getting the right chair, monitor,
in getting the right chair, monitor,
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Uang ini bisa diinvestasikan
untuk kursi kerja, monitor,
untuk kursi kerja, monitor,
03:57
the right desk setup, so they can have
the most productive environment for them.
the most productive environment for them.
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meja kerja, jadi mereka
berada di lingkungan produktif.
berada di lingkungan produktif.
04:01
Today, there are just a few companies
that are distributed first.
that are distributed first.
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Saat ini, belum banyak perusahan
terdistribusi.
terdistribusi.
Dalam 1 atau 2 dekade,
saya perkirakan 90 persen perusahaan,
saya perkirakan 90 persen perusahaan,
04:05
In a decade or two,
I predict that 90 percent of companies
I predict that 90 percent of companies
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04:07
that are going to be changing
the course of the world
the course of the world
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yang akan mengubah arah dunia,
akan bekerja dengan cara ini.
04:10
are going to function this way.
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Mereka akan berubah menjadi perusahaan
terdistribusi atau akan kalah bersaing.
terdistribusi atau akan kalah bersaing.
04:12
They will evolve to be distributed first,
or they'll be replaced by those that are.
or they'll be replaced by those that are.
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Saat berpikir tentang hal
yang akan Anda lakukan,
yang akan Anda lakukan,
04:15
As you think about
what you're going to build next,
what you're going to build next,
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pertimbangkan cara mengangkat
bakat global,
bakat global,
04:18
consider how you can tap
into global talent,
into global talent,
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memberikan otonomi untuk hidup
dan bekerja sesuai keinginan,
dan bekerja sesuai keinginan,
04:20
give people autonomy to live and work
where they feel they should
where they feel they should
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dan tetap berpartisipasi penuh
pada apa pun yang diciptakan bersama.
pada apa pun yang diciptakan bersama.
04:23
and still participate fully in whatever
it is that you're creating together.
it is that you're creating together.
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ABOUT THE SPEAKER
Matt Mullenweg - DemocratizerMatt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic.
Why you should listen
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce and Jetpack. He also runs Audrey Capital, an investment and research company.
Mullenweg has been recognized for his leadership and success by Forbes, Bloomberg Businessweek, Inc. Magazine, TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society and Vanity Fair.
Mullenweg is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, he is an avid photographer. Mullenweg splits time between Houston, New York and San Francisco.
Matt Mullenweg | Speaker | TED.com