The Way We Work
Matt Mullenweg: Why working from home is good for business
Met Mulenveg (Matt Mullenweg): Zašto je rad od kuće dobar za posao
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Kako popularnost rada na daljinu nastavlja da se širi, danas zaposleni mogu da sarađuju nezavisno od gradova, zemalja i čak različitih vremenskih zona. Kako ovo menja kancelarijsku dinamiku? I kako možemo da osiguramo da svi zaposleni, kako oni u centrali tako i oni kod kuće, osećaju povezanost? Met Mulenveg, suosnivač Wordpress-a i direktor kompanije Automattic (čija radna snaga je 100 posto decentralizovana) dele svoje tajne.
Matt Mullenweg - Democratizer
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Double-click the English transcript below to play the video.
00:00
The basic problem
with working in an office
with working in an office
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Osnovni problem kod rada u kancelariji
00:02
is you're just not in control
of your work environment.
of your work environment.
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je taj što ne možete da kontrolišete
svoje radno okruženje.
svoje radno okruženje.
00:05
[The Way We Work]
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[Način na koji radimo]
00:08
Howdy, my name is Matt,
and I'm the CEO of Automattic,
and I'm the CEO of Automattic,
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Pozdrav, ja sam Met,
direktor Automattic-a,
direktor Automattic-a,
00:11
the company behind WordPress.com,
Jetpack and WooCommerce.
Jetpack and WooCommerce.
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kompanije koja pravi WordPress.com,
Jetpact i WooCommerce.
Jetpact i WooCommerce.
00:14
We're coming up on over 800 employees,
and they live everywhere,
and they live everywhere,
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Imaćemo uskoro preko 800 zaposlenih,
i oni žive svuda,
od Kalifornije do Alabame,
od Kalifornije do Alabame,
00:19
from California to Alabama, Mississippi,
to where I live in Texas.
to where I live in Texas.
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Misisipija, do mog mesta u Teksasu.
00:22
They're also in 67 countries.
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Takođe su u 67 zemalja.
00:24
Canada, Mexico, India, New Zealand.
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Kanada, Meksiko, Indija, Novi Zeland.
00:27
Some of them choose not even
to have a home base, they're nomads.
to have a home base, they're nomads.
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Neki biraju da uopšte
nemaju bazu, nomadi su.
nemaju bazu, nomadi su.
00:30
Whether they are in RVs
or traveling through Airbnbs,
or traveling through Airbnbs,
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Bilo da su u kamperima,
ili putuju preko Airbnb-a,
ili putuju preko Airbnb-a,
00:32
they are in new places
every day, week or month.
every day, week or month.
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nalaze se na novom mestu
svakog dana, nedelje ili meseca.
svakog dana, nedelje ili meseca.
00:34
As long as they can find good Wi-Fi,
we don't care where they are.
we don't care where they are.
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Sve dok imaju dobar Wi-Fi,
ne zanima nas gde se nalaze.
ne zanima nas gde se nalaze.
00:38
Our focus on distributed work
didn't happen accidentally.
didn't happen accidentally.
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Nismo se slučajno fokusirali
na distribuisani radni odnos.
na distribuisani radni odnos.
00:41
It was a conscious choice
from the very beginning.
from the very beginning.
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To je od samog početka bio svestan izbor.
00:43
Notice I don't use the word "remote,"
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Primetićete da ne koristim reč "udaljeni"
00:45
because it sets up the expectation,
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jer to stvara očekivanje
00:47
that some people are essential
and some aren't.
and some aren't.
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da su neki ljudi važni, a drugi nisu.
00:49
I use the word "distributed"
to describe what we do,
to describe what we do,
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Koristim reč „distribuirano“
da opišem ono što radimo,
da opišem ono što radimo,
00:52
where everyone is
on an equal playing field.
on an equal playing field.
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gde je svako na istom nivou.
00:53
I think a distributed workforce
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Mislim da je distribuirani rad
00:55
is the most effective way
to build a company.
to build a company.
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najefektivniji način
da se napravi kompanija.
da se napravi kompanija.
00:56
The key is you have to
approach it consciously.
approach it consciously.
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Ključno je da svesno pristupite tome.
00:59
When we started WordPress,
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Kada smo osnovali WordPress,
01:00
many of the first 20 hires
were people I'd never met in person.
were people I'd never met in person.
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mnogi od prvih 20 zaposlenih
su bili ljudi koje nisam lično upoznao.
su bili ljudi koje nisam lično upoznao.
01:03
But we'd collaborated online,
sometimes for years.
sometimes for years.
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Ali smo već sarađivali onlajn,
ponekad godinama.
ponekad godinama.
01:06
I wanted to continue that
for one simple reason.
for one simple reason.
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To sam želeo da nastavim
iz jednog jednostavnog razloga.
iz jednog jednostavnog razloga.
01:09
I believe that talent and intelligence
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Verujem da su talenat i inteligencija
01:11
are equally distributed
throughout the world.
throughout the world.
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ravnomerno raspoređeni širom sveta.
01:13
But opportunity is not.
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Ali prilike nisu.
01:15
In Silicon Valley,
the big tech companies fish
the big tech companies fish
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U Silicijumskoj dolini,
velike tehnološke kompanije
velike tehnološke kompanije
01:17
from essentially
the same small pond or bay.
the same small pond or bay.
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pecaju u maloj bari ili zalivu.
01:19
A distributed company
can fish from the entire ocean.
can fish from the entire ocean.
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Distribuirana kompanija
ima pristup celom okeanu.
ima pristup celom okeanu.
01:22
Instead of hiring someone who grew up
in Japan but lives in California,
in Japan but lives in California,
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Umesto da zaposlite nekoga ko je odrastao
u Japanu, a živi u Kaliforniji,
u Japanu, a živi u Kaliforniji,
01:26
you can gain someone who lives, works,
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možete zaposliti nekoga ko živi, radi,
01:28
wakes up and goes to sleep
wherever they are in the world.
wherever they are in the world.
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budi se i leže da spava bilo gde na svetu.
01:31
They bring a different
understanding of that culture
understanding of that culture
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Oni donose drugačije
razumevanje te kulture
razumevanje te kulture
01:33
and a different lived experience.
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i drugačije životno iskustvo.
01:35
At the base of the decision
to go distributed,
to go distributed,
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U osnovi odluke da budemo distribuirani
01:37
there's a desire to give people autonomy
over how they do their work.
over how they do their work.
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je želja da ljudima pružimo autonomiju
nad načinom na koji rade.
nad načinom na koji rade.
01:41
Unless you're in a role
where specific hours are important,
where specific hours are important,
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Osim ako je za vašu ulogu
važno određeno radno vreme,
važno određeno radno vreme,
možete da pravite svoj raspored.
01:44
you can make your own schedule.
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Svako može da ima kancelariju na uglu,
prozore, hranu koju žele da jedu,
prozore, hranu koju žele da jedu,
01:45
Everyone can have a corner office,
their windows, the food they want to eat,
their windows, the food they want to eat,
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01:49
you can choose when there's music
and when there's silence.
and when there's silence.
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možete birati kad puštate muziku,
a kada je tišina.
a kada je tišina.
01:52
You can choose what temperature
the room should be.
the room should be.
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Možete birati temperaturu prostorije.
Možete da uštedite vreme
koje biste proveli putujući na posao
koje biste proveli putujući na posao
01:54
You can save the time
you'd spend commuting
you'd spend commuting
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01:56
and put it into things
that are important to you.
that are important to you.
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i posvetite ga stvarima
koje su vam važnije.
koje su vam važnije.
01:59
A distributed workforce
is ideal for a technology company.
is ideal for a technology company.
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Distribuirana radna snaga
je idealna za tehnološke kompanije.
je idealna za tehnološke kompanije.
02:01
But people often ask me,
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Ali ljudi me često pitaju:
02:03
"This works great for y'all,
but what about everyone else?"
but what about everyone else?"
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„To je dobro za vas,
ali šta je sa svima ostalima?“
ali šta je sa svima ostalima?“
Ako već imate kancelariju,
02:06
If you have an office,
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02:07
you can do a few things
to build distributed capability.
to build distributed capability.
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možete uraditi nekoliko stvari
da biste ovako radili.
da biste ovako radili.
02:10
First: document everything.
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Prvo, sve beležite.
02:13
In an office, it's easy
to make decisions in the moment,
to make decisions in the moment,
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U kancelariji je lako
donositi odluke u trenutku,
donositi odluke u trenutku,
02:15
in the kitchen, in the hall.
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u kuhinji, na hodniku.
02:17
But if people work remotely
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Ali kada ljudi rade na daljinu
02:18
and some members of the team
are having those conversations
are having those conversations
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i neki članovi tima vode razgovore
kojima oni nemaju pristupa,
02:21
they don't have access to,
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videće da se donose odluke,
ali neće razumeti zašto.
ali neće razumeti zašto.
02:22
they'll see these decisions being made
without understanding the why.
without understanding the why.
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Uvek beležite gde ste bili
i o čemu ste razmišljali.
i o čemu ste razmišljali.
02:26
Always leave a trail of where you were
and what you were thinking about.
and what you were thinking about.
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To dozvoljava ostalima
da nastave tamo gde ste vi stali.
da nastave tamo gde ste vi stali.
02:29
This allows others to pick up
where you left off.
where you left off.
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Dozvoljava ljudima u različitim
vremenskim zonama da interaguju,
vremenskim zonama da interaguju,
02:31
It allows people in different
time zones to interact,
time zones to interact,
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02:34
it's also great to think about
as an organization evolves,
as an organization evolves,
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a takođe je korisno razmišljati,
kako se organizacija razvija,
kako se organizacija razvija,
02:37
people leaving and people joining.
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o ljudima koji odlaze i dolaze.
02:38
Try to have as much communication
as possible online.
as possible online.
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Probajte da što više komunicirate onlajn.
Kada se sve javno deli,
novi ljudi mogu brzo da uđu u korak.
novi ljudi mogu brzo da uđu u korak.
02:42
When everything's shared and public,
it allows new people to catch up quickly.
it allows new people to catch up quickly.
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02:46
You also need to find the right tools.
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Takođe morate da pronađete
odgovarajuće alate.
odgovarajuće alate.
02:48
There are so many apps and services
that help with day-to-day communication,
that help with day-to-day communication,
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Postoje mnoge aplikacije i servisi
koji pomažu u svakodnevnoj komunikaciji,
koji pomažu u svakodnevnoj komunikaciji,
02:52
video conferencing, project management.
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video pozivima, upravljanju projektima.
02:54
The things that changed how you work
probably aren't objects anymore.
probably aren't objects anymore.
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Ono što je promenilo način na koji radite
verovatno nisu predmeti.
verovatno nisu predmeti.
To su stvari kojima pristupate
preko računara.
preko računara.
02:58
They're things you access
through your computer.
through your computer.
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03:00
So experiment with different
tools that enable collaboration,
tools that enable collaboration,
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Eksperimentišite sa raznim alatima
koji omogućavaju saradnju,
koji omogućavaju saradnju,
03:03
see what works.
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vidite šta pomaže.
03:05
Create productive, face-to-face time.
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Omogućite produktivno vreme licem u lice.
03:07
In a traditional office,
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U tradicionalnoj firmi,
03:08
you're in the same place
48 weeks out of the year
48 weeks out of the year
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na istom ste mestu 48 nedelja godišnje,
03:10
and you might have
three or four weeks apart.
three or four weeks apart.
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i možda tri ili četiri nedelje odvojeni.
03:13
We try to flip that: we come together
for short, intense bursts.
for short, intense bursts.
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Mi pokušavamo obrnuto: nalazimo se
u kratkim, intenzivnim intervalima.
u kratkim, intenzivnim intervalima.
03:16
Once a year we do a grand meet-up
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Jednom godišnje pravimo veliki sastanak
03:17
where the entire company
comes together for a week.
comes together for a week.
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gde se cela kompanija
okuplja na nedelju dana.
okuplja na nedelju dana.
03:20
It's half-work, half-play.
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To je malo rad, malo zabava.
03:21
The primary goal is connecting people.
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Osnovni cilj je povezivanje ljudi.
03:23
We want to make sure
everyone's aligned and on the same page,
everyone's aligned and on the same page,
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Želimo da osiguramo
da su svi na istom nivou
da su svi na istom nivou
03:26
and they have a deeper connection
with their colleagues.
with their colleagues.
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i da se dublje povežu sa kolegama.
Kada tokom godine rade zajedno,
03:29
When they work together
the rest of the year,
the rest of the year,
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mogu uneti to razumevanje i empatiju.
03:31
they can bring together
that understanding and empathy.
that understanding and empathy.
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I poslednji savet:
03:34
And the final practice:
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dajte ljudima fleksibilnost
da naprave svoje radno okruženje.
da naprave svoje radno okruženje.
03:35
give people the flexibility
to make their own work environment.
to make their own work environment.
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Svaka osoba u Automattic-u
dobija naknadu za radni prostor
dobija naknadu za radni prostor
03:38
Every person at Automattic
has a co-working stipend
has a co-working stipend
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koju može da iskoristi
za prostor namenjen za rad
za prostor namenjen za rad
03:40
that they can put
towards a co-working space
towards a co-working space
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ili samo da plati kafu,
kako je ne bi izbacili iz kafića.
kako je ne bi izbacili iz kafića.
03:42
or just to buy coffee, so they don't
get kicked out of the coffee shop.
get kicked out of the coffee shop.
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Jedna grupa u Sijetlu
je odlučila da skupi svoje naknade
je odlučila da skupi svoje naknade
03:46
One group in Seattle
decided to pool their stipends together
decided to pool their stipends together
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i iznajmili su prostor za rad
na ribarskom doku.
na ribarskom doku.
03:49
and rented a workspace on a fishing pier.
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Svako ko se pridruži kompaniji
dobija naknadu za kućnu kancelariju.
dobija naknadu za kućnu kancelariju.
03:51
Each person who joins the company
gets a home-office stipend.
gets a home-office stipend.
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03:54
This is money they can invest
in getting the right chair, monitor,
in getting the right chair, monitor,
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Taj novac mogu da ulože
u odgovarajuću stolicu, monitor,
u odgovarajuću stolicu, monitor,
03:57
the right desk setup, so they can have
the most productive environment for them.
the most productive environment for them.
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raspored na stolu, kako bi imali
najproduktivniju okolinu.
najproduktivniju okolinu.
04:01
Today, there are just a few companies
that are distributed first.
that are distributed first.
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Danas postoji samo nekoliko kompanija
koje su prvenstveno distribuirane.
koje su prvenstveno distribuirane.
04:05
In a decade or two,
I predict that 90 percent of companies
I predict that 90 percent of companies
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Za par decenija, procenjujem
da će 90 posto kompanija
da će 90 posto kompanija
04:07
that are going to be changing
the course of the world
the course of the world
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koje će menjati tok sveta,
funkcionisati na ovaj način.
04:10
are going to function this way.
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Razviće se da prvenstveno budu
distribuirane ili će ih zameniti takve.
distribuirane ili će ih zameniti takve.
04:12
They will evolve to be distributed first,
or they'll be replaced by those that are.
or they'll be replaced by those that are.
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Dok razmišljate o tome
šta ćete sledeće da napravite,
šta ćete sledeće da napravite,
04:15
As you think about
what you're going to build next,
what you're going to build next,
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razmislite kako možete
da iskoristite globalni talenat,
da iskoristite globalni talenat,
04:18
consider how you can tap
into global talent,
into global talent,
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date ljudima autonomiju da žive i rade
tamo gde osećaju da treba
tamo gde osećaju da treba
04:20
give people autonomy to live and work
where they feel they should
where they feel they should
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i i dalje u potpunosti učestvuju
u onome što zajedno stvarate.
u onome što zajedno stvarate.
04:23
and still participate fully in whatever
it is that you're creating together.
it is that you're creating together.
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ABOUT THE SPEAKER
Matt Mullenweg - DemocratizerMatt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic.
Why you should listen
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce and Jetpack. He also runs Audrey Capital, an investment and research company.
Mullenweg has been recognized for his leadership and success by Forbes, Bloomberg Businessweek, Inc. Magazine, TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society and Vanity Fair.
Mullenweg is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, he is an avid photographer. Mullenweg splits time between Houston, New York and San Francisco.
Matt Mullenweg | Speaker | TED.com