The Way We Work
Matt Mullenweg: Why working from home is good for business
Matt Mullenweg: Por que o teletraballo é bo para os negocios?
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Como a popularidade do teletraballo segue estendéndose, os traballadores de hoxe poden colaborar en cidades, países e incluso varias zonas horarias. Como cambia isto a dinámica de oficina? E como podemos asegurarnos de que todos os empregados, tanto na sede como na casa, se sintan conectados? Matt Mullenweg, cofundador de Wordpress e conselleiro delegado de Automattic (que conta cun 100 por cen de teletraballadores), comparte os seus segredos.
Matt Mullenweg - Democratizer
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Double-click the English transcript below to play the video.
O problema básico
de traballares nunha oficina
de traballares nunha oficina
00:00
The basic problem
with working in an office
with working in an office
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00:02
is you're just not in control
of your work environment.
of your work environment.
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é que non tes o control
sobre o teu ambiente de traballo.
sobre o teu ambiente de traballo.
00:05
[The Way We Work]
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[Cómo traballamos]
00:08
Howdy, my name is Matt,
and I'm the CEO of Automattic,
and I'm the CEO of Automattic,
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Ola, chámome Matt,
e son o CEO de Automattic,
e son o CEO de Automattic,
00:11
the company behind WordPress.com,
Jetpack and WooCommerce.
Jetpack and WooCommerce.
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a empresa detrás de WordPress.com,
Jetpack e WooCommerce.
Jetpack e WooCommerce.
00:14
We're coming up on over 800 employees,
and they live everywhere,
and they live everywhere,
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Temos algo máis de 800 empregados,
e viven en todas partes,
e viven en todas partes,
00:19
from California to Alabama, Mississippi,
to where I live in Texas.
to where I live in Texas.
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dende California a Alabama, Mississippi,
e ata onde vivo eu, en Texas.
e ata onde vivo eu, en Texas.
00:22
They're also in 67 countries.
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Viven ademais en 67 países.
00:24
Canada, Mexico, India, New Zealand.
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Canadá, México, India, Nova Zelandia.
00:27
Some of them choose not even
to have a home base, they're nomads.
to have a home base, they're nomads.
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Algúns deles optan por non ter
nin unha casa habitual, son nómades.
nin unha casa habitual, son nómades.
00:30
Whether they are in RVs
or traveling through Airbnbs,
or traveling through Airbnbs,
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viven en autocaravanas
ou viaxando por Airbnb,
ou viaxando por Airbnb,
Están en lugares distintos
cada día, semana ou mes.
cada día, semana ou mes.
00:32
they are in new places
every day, week or month.
every day, week or month.
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00:34
As long as they can find good Wi-Fi,
we don't care where they are.
we don't care where they are.
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E mentres poidan atopar unha boa wifi,
non nos importa onde están.
non nos importa onde están.
00:38
Our focus on distributed work
didn't happen accidentally.
didn't happen accidentally.
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A decisión de traballarmos
de modo distribuído non foi casual.
de modo distribuído non foi casual.
00:41
It was a conscious choice
from the very beginning.
from the very beginning.
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Foi unha elección consciente
dende o principio.
dende o principio.
00:43
Notice I don't use the word "remote,"
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Ten en conta que non uso
a palabra "remoto",
a palabra "remoto",
00:45
because it sets up the expectation,
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porque suscita a idea,
00:47
that some people are essential
and some aren't.
and some aren't.
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de que algunhas persoas
son esenciais e outras non.
son esenciais e outras non.
00:49
I use the word "distributed"
to describe what we do,
to describe what we do,
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Uso "distribuído"
para describir o que facemos,
para describir o que facemos,
cun espazo igualitario para todos
00:52
where everyone is
on an equal playing field.
on an equal playing field.
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00:53
I think a distributed workforce
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Creo que a man de obra distribuída
00:55
is the most effective way
to build a company.
to build a company.
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é a forma máis eficaz
de crear unha empresa.
de crear unha empresa.
00:56
The key is you have to
approach it consciously.
approach it consciously.
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A clave é abordalo conscientemente.
00:59
When we started WordPress,
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Cando comezamos WordPress,
moitas das primeiras 20 contratacións
era xente que nunca coñecera en persoa.
era xente que nunca coñecera en persoa.
01:00
many of the first 20 hires
were people I'd never met in person.
were people I'd never met in person.
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01:03
But we'd collaborated online,
sometimes for years.
sometimes for years.
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Pero colaboráramos en liña,
ás veces durante anos.
ás veces durante anos.
01:06
I wanted to continue that
for one simple reason.
for one simple reason.
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E quería continuar con iso
por unha simple razón.
por unha simple razón.
01:09
I believe that talent and intelligence
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Creo que o talento e a intelixencia
01:11
are equally distributed
throughout the world.
throughout the world.
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están igualmente distribuídos polo mundo.
01:13
But opportunity is not.
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Pero as oportunidades non.
01:15
In Silicon Valley,
the big tech companies fish
the big tech companies fish
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En Silicon Valley,
as grandes empresas tecnolóxicas
as grandes empresas tecnolóxicas
01:17
from essentially
the same small pond or bay.
the same small pond or bay.
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pescan basicamente
na mesma pequena poza ou baía.
na mesma pequena poza ou baía.
01:19
A distributed company
can fish from the entire ocean.
can fish from the entire ocean.
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Unha empresa distribuída
pode pescar en todo o océano.
pode pescar en todo o océano.
01:22
Instead of hiring someone who grew up
in Japan but lives in California,
in Japan but lives in California,
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No canto de contratar alguén que medrou
en Xapón, pero vive en California,
en Xapón, pero vive en California,
01:26
you can gain someone who lives, works,
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pódese ter alguén que viva, traballe,
01:28
wakes up and goes to sleep
wherever they are in the world.
wherever they are in the world.
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esperte e vaia durmir
onde queira que estea no mundo.
onde queira que estea no mundo.
01:31
They bring a different
understanding of that culture
understanding of that culture
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Isto trae unha diferente
comprensión desa cultura
comprensión desa cultura
01:33
and a different lived experience.
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e unha experiencia diferente.
Na base da decisión de non
ter unha oficina central,
ter unha oficina central,
01:35
At the base of the decision
to go distributed,
to go distributed,
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01:37
there's a desire to give people autonomy
over how they do their work.
over how they do their work.
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está o desexo de darlle ás persoas
autonomía sobre como facer o seu traballo.
autonomía sobre como facer o seu traballo.
01:41
Unless you're in a role
where specific hours are important,
where specific hours are important,
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A menos que desempeñes un papel
onde o horario é importante,
onde o horario é importante,
01:44
you can make your own schedule.
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podes facer un horario propio.
01:45
Everyone can have a corner office,
their windows, the food they want to eat,
their windows, the food they want to eat,
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Todo o mundo pode ter un estudio,
as súas fiestras, a comida que lle gusta,
as súas fiestras, a comida que lle gusta,
01:49
you can choose when there's music
and when there's silence.
and when there's silence.
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pode escoller cando hai música
e cando hai silencio.
e cando hai silencio.
01:52
You can choose what temperature
the room should be.
the room should be.
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A que temperatura
debería estar o cuarto.
debería estar o cuarto.
01:54
You can save the time
you'd spend commuting
you'd spend commuting
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Pode aforrar tempo de desprazamento
01:56
and put it into things
that are important to you.
that are important to you.
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e investilo en cousas
que considere importantes.
que considere importantes.
01:59
A distributed workforce
is ideal for a technology company.
is ideal for a technology company.
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Unha man de obra así
é ideal para unha empresa tecnolóxica.
é ideal para unha empresa tecnolóxica.
02:01
But people often ask me,
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A xente adoita preguntarme,
02:03
"This works great for y'all,
but what about everyone else?"
but what about everyone else?"
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"Isto funciona moi ben para ti,
pero e o resto do mundo?
pero e o resto do mundo?
02:06
If you have an office,
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Se tes unha oficina,
02:07
you can do a few things
to build distributed capability.
to build distributed capability.
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podes facer algunhas cousas
para xerar aptitudes distribuídas.
para xerar aptitudes distribuídas.
Primeiro: documentalo todo.
02:10
First: document everything.
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02:13
In an office, it's easy
to make decisions in the moment,
to make decisions in the moment,
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Nunha oficina é fácil
tomar decisións no momento,
tomar decisións no momento,
02:15
in the kitchen, in the hall.
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na cociña, no corredor.
02:17
But if people work remotely
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Pero se a xente teletraballa
02:18
and some members of the team
are having those conversations
are having those conversations
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e algúns membros do equipo
teñen conversas
teñen conversas
ás que outros non acceden,
02:21
they don't have access to,
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estes verán que se toman decisións
sen entender o porqué.
sen entender o porqué.
02:22
they'll see these decisions being made
without understanding the why.
without understanding the why.
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02:26
Always leave a trail of where you were
and what you were thinking about.
and what you were thinking about.
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Deixa sempre un rastro de onde estás
e sobre o que pensas.
e sobre o que pensas.
Isto permite que outros
continúen onde o deixaches.
continúen onde o deixaches.
02:29
This allows others to pick up
where you left off.
where you left off.
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Permite interactuar á xente
con diferentes horarios,
con diferentes horarios,
02:31
It allows people in different
time zones to interact,
time zones to interact,
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e tamén é xenial pensar
mentres a organización evoluciona,
mentres a organización evoluciona,
02:34
it's also great to think about
as an organization evolves,
as an organization evolves,
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na xente que sae e na que entra.
02:37
people leaving and people joining.
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Intenta ter tanta comunicación
en liña como sexa posible.
en liña como sexa posible.
02:38
Try to have as much communication
as possible online.
as possible online.
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Cando todo é compartido e público,
os novos poden poñerse ao día rapidamente.
os novos poden poñerse ao día rapidamente.
02:42
When everything's shared and public,
it allows new people to catch up quickly.
it allows new people to catch up quickly.
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E tamén cómpre atopar
as ferramentas axeitadas.
as ferramentas axeitadas.
02:46
You also need to find the right tools.
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02:48
There are so many apps and services
that help with day-to-day communication,
that help with day-to-day communication,
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Hai moitas aplicacións e servizos
que axudan á comunicación do día a día,
que axudan á comunicación do día a día,
videoconferencias, xestión de proxectos.
02:52
video conferencing, project management.
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As cousas que cambiaron o como traballas
probablemente xa non son obxectos.
probablemente xa non son obxectos.
02:54
The things that changed how you work
probably aren't objects anymore.
probably aren't objects anymore.
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Senon cousas ás que accedes
dende o ordenador.
dende o ordenador.
02:58
They're things you access
through your computer.
through your computer.
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Experimenta con diferentes ferramentas
que permitan a colaboración,
que permitan a colaboración,
03:00
So experiment with different
tools that enable collaboration,
tools that enable collaboration,
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03:03
see what works.
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e fíxate no que funciona.
03:05
Create productive, face-to-face time.
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Crea tempo produtivo e presencial.
Nunha oficina tradicional,
03:07
In a traditional office,
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estás no mesmo sitio 48 semanas ao ano
03:08
you're in the same place
48 weeks out of the year
48 weeks out of the year
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e pode que teñas
tres ou catro semanas libres.
tres ou catro semanas libres.
03:10
and you might have
three or four weeks apart.
three or four weeks apart.
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Nós tentamos cambiar iso:
xuntámonos por períodos curtos e intensos.
xuntámonos por períodos curtos e intensos.
03:13
We try to flip that: we come together
for short, intense bursts.
for short, intense bursts.
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03:16
Once a year we do a grand meet-up
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Unha vez ao ano, facemos un gran encontro
03:17
where the entire company
comes together for a week.
comes together for a week.
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onde toda a empresa
se reúne unha semana.
se reúne unha semana.
É metade traballo, e metade xogo.
03:20
It's half-work, half-play.
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03:21
The primary goal is connecting people.
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O obxectivo principal
é conectar as persoas.
é conectar as persoas.
03:23
We want to make sure
everyone's aligned and on the same page,
everyone's aligned and on the same page,
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Queremos asegurarnos que
todos están sincronizados e de acordo,
todos están sincronizados e de acordo,
e teñen unha conexión máis profunda
cos seus compañeiros.
cos seus compañeiros.
03:26
and they have a deeper connection
with their colleagues.
with their colleagues.
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Así cando traballan xuntos
o resto do ano,
o resto do ano,
03:29
When they work together
the rest of the year,
the rest of the year,
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poden usar esa comprensión
e empatía.
e empatía.
03:31
they can bring together
that understanding and empathy.
that understanding and empathy.
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E a práctica final:
03:34
And the final practice:
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dar á xente flexibilidade para ter
o seu propio ambiente laboral.
o seu propio ambiente laboral.
03:35
give people the flexibility
to make their own work environment.
to make their own work environment.
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03:38
Every person at Automattic
has a co-working stipend
has a co-working stipend
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Cada persoa en Automattic
ten un sobresoldo
ten un sobresoldo
que pode investir
nun espazo de cotraballo
nun espazo de cotraballo
03:40
that they can put
towards a co-working space
towards a co-working space
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03:42
or just to buy coffee, so they don't
get kicked out of the coffee shop.
get kicked out of the coffee shop.
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ou simplemente para mercar café,
e que non os boten da cafetería.
e que non os boten da cafetería.
Un grupo de Seattle
decidiu xuntar os seus soldos
decidiu xuntar os seus soldos
03:46
One group in Seattle
decided to pool their stipends together
decided to pool their stipends together
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e alugar un espazo de traballo nun peirao.
03:49
and rented a workspace on a fishing pier.
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Cada persoa que entra na empresa
recibe un soldo de oficina.
recibe un soldo de oficina.
03:51
Each person who joins the company
gets a home-office stipend.
gets a home-office stipend.
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03:54
This is money they can invest
in getting the right chair, monitor,
in getting the right chair, monitor,
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E poden investir estos cartos
en cadeiras ou monitores adecuados,
en cadeiras ou monitores adecuados,
na mellor configuración de escritorio,
para ter o ambiente máis produtivo.
para ter o ambiente máis produtivo.
03:57
the right desk setup, so they can have
the most productive environment for them.
the most productive environment for them.
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04:01
Today, there are just a few companies
that are distributed first.
that are distributed first.
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Hoxe hai só algunhas empresas
que son "distribuídas".
que son "distribuídas".
Nunha década ou dúas,
prevexo que o 90% das empresas
prevexo que o 90% das empresas
04:05
In a decade or two,
I predict that 90 percent of companies
I predict that 90 percent of companies
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que van cambiar o curso do mundo
04:07
that are going to be changing
the course of the world
the course of the world
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funcionarán deste xeito.
04:10
are going to function this way.
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Evolucionarán para existir sen unha
oficina central, ou serán substituídas.
oficina central, ou serán substituídas.
04:12
They will evolve to be distributed first,
or they'll be replaced by those that are.
or they'll be replaced by those that are.
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E mentres pensas
que crearás a continuación,
que crearás a continuación,
04:15
As you think about
what you're going to build next,
what you're going to build next,
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considera como aproveitarte
do talento global,
do talento global,
04:18
consider how you can tap
into global talent,
into global talent,
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04:20
give people autonomy to live and work
where they feel they should
where they feel they should
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darlle á xente autonomía para vivir
e traballar onde sintan que deben
e traballar onde sintan que deben
04:23
and still participate fully in whatever
it is that you're creating together.
it is that you're creating together.
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e participar plenamente en calquera cousa
que estean creando xuntos.
que estean creando xuntos.
ABOUT THE SPEAKER
Matt Mullenweg - DemocratizerMatt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic.
Why you should listen
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce and Jetpack. He also runs Audrey Capital, an investment and research company.
Mullenweg has been recognized for his leadership and success by Forbes, Bloomberg Businessweek, Inc. Magazine, TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society and Vanity Fair.
Mullenweg is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, he is an avid photographer. Mullenweg splits time between Houston, New York and San Francisco.
Matt Mullenweg | Speaker | TED.com