The Way We Work
Matt Mullenweg: Why working from home is good for business
Matt Mullenweg: Per què treballar des de casa és bo per als negocis
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A mesura que la popularitat de treballar des de casa es va estenent, els empleats poden col·laborar des de diferents ciutats, països i fins i tot zones horàries. Com afecta aquest canvi a les dinàmiques de l'oficina? I com podem assegurar-nos que els empleats, tant a la oficina com a casa, es sentin connectats? Matt Mullernweg, co fundador de Wordpress i CEO de Automattic (que té el 100% dels treballadors distribuïts) comparteix els seus secrets.
Matt Mullenweg - Democratizer
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic. Full bio
Double-click the English transcript below to play the video.
El principal problema
de treballar a una oficina
de treballar a una oficina
00:00
The basic problem
with working in an office
with working in an office
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00:02
is you're just not in control
of your work environment.
of your work environment.
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és que no pots controlar
l'ambient de treball.
l'ambient de treball.
00:05
[The Way We Work]
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[Com treballem]
00:08
Howdy, my name is Matt,
and I'm the CEO of Automattic,
and I'm the CEO of Automattic,
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Hola, sóc el Matt, el CEO d'Automattic,
00:11
the company behind WordPress.com,
Jetpack and WooCommerce.
Jetpack and WooCommerce.
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l'empresa darrera de WordPress.com,
Jetpack i WooCommerce.
Jetpack i WooCommerce.
00:14
We're coming up on over 800 employees,
and they live everywhere,
and they live everywhere,
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Tenim uns 800 empleats
que viuen arreu del món:
que viuen arreu del món:
00:19
from California to Alabama, Mississippi,
to where I live in Texas.
to where I live in Texas.
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Califòrnia, Alabama, Mississippi,
inclús Texas, on visc jo.
inclús Texas, on visc jo.
00:22
They're also in 67 countries.
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També en uns altres 67 països:
00:24
Canada, Mexico, India, New Zealand.
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Canadà, Mèxic, la Índia, Nova Zelanda.
00:27
Some of them choose not even
to have a home base, they're nomads.
to have a home base, they're nomads.
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Alguns inclús escullen
no assentar-se, són nòmades.
no assentar-se, són nòmades.
00:30
Whether they are in RVs
or traveling through Airbnbs,
or traveling through Airbnbs,
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Ja sigui en una casa rodant
o mitjançant Airbnb,
o mitjançant Airbnb,
00:32
they are in new places
every day, week or month.
every day, week or month.
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estan en llocs diferentes
cada dia, setmana o mes.
cada dia, setmana o mes.
00:34
As long as they can find good Wi-Fi,
we don't care where they are.
we don't care where they are.
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Mentre aconsegueixin bon wifi,
no ens importa a on siguin.
no ens importa a on siguin.
La nostra elecció de feina distribuïda
no va passar per accident,
no va passar per accident,
00:38
Our focus on distributed work
didn't happen accidentally.
didn't happen accidentally.
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00:41
It was a conscious choice
from the very beginning.
from the very beginning.
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va ser una elecció deliberada
des del començament.
des del començament.
00:43
Notice I don't use the word "remote,"
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Notareu que no utilitzo la paraula "remot"
00:45
because it sets up the expectation,
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ja que suggereix
que algunes persones
són essencials i d'altres no.
són essencials i d'altres no.
00:47
that some people are essential
and some aren't.
and some aren't.
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Utilitzo la paraula "distribuït"
00:49
I use the word "distributed"
to describe what we do,
to describe what we do,
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on tothom esta
a la mateixa posició.
a la mateixa posició.
00:52
where everyone is
on an equal playing field.
on an equal playing field.
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Crec que la feina distribuïda
00:53
I think a distributed workforce
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és la forma més efectiva
de muntar una empresa.
de muntar una empresa.
00:55
is the most effective way
to build a company.
to build a company.
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00:56
The key is you have to
approach it consciously.
approach it consciously.
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La clau és que sigui deliberat.
Quan vam començar WordPress,
00:59
When we started WordPress,
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01:00
many of the first 20 hires
were people I'd never met in person.
were people I'd never met in person.
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a la majoria dels empleats
no els coneixia en persona,
no els coneixia en persona,
però havíem treballat
junts en línia, a vegades, anys.
junts en línia, a vegades, anys.
01:03
But we'd collaborated online,
sometimes for years.
sometimes for years.
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01:06
I wanted to continue that
for one simple reason.
for one simple reason.
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Mentre l'empresa creixia, vaig voler
continuar així per una senzilla raó:
continuar així per una senzilla raó:
01:09
I believe that talent and intelligence
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crec que el talent i la intel·ligència
estan igualment distribuïts
arreu del món,
arreu del món,
01:11
are equally distributed
throughout the world.
throughout the world.
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01:13
But opportunity is not.
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però les oportunitats no.
A Silicon Valley
les empreses tecnològiques
les empreses tecnològiques
01:15
In Silicon Valley,
the big tech companies fish
the big tech companies fish
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pesquen pràcticament
a la mateixa petita llacuna.
a la mateixa petita llacuna.
01:17
from essentially
the same small pond or bay.
the same small pond or bay.
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01:19
A distributed company
can fish from the entire ocean.
can fish from the entire ocean.
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Amb la feina distribuïda
podem pescar a tot l'oceà.
podem pescar a tot l'oceà.
En lloc de contratar algú
del Japó que ara viu a Califòrnia,
del Japó que ara viu a Califòrnia,
01:22
Instead of hiring someone who grew up
in Japan but lives in California,
in Japan but lives in California,
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es pot contractar a persones
que viuen, treballen,
que viuen, treballen,
01:26
you can gain someone who lives, works,
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01:28
wakes up and goes to sleep
wherever they are in the world.
wherever they are in the world.
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s'aixequen i s'en van a dormir
a qualsevol part del món.
a qualsevol part del món.
01:31
They bring a different
understanding of that culture
understanding of that culture
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Porten un enteniment
diferent de la cultura,
diferent de la cultura,
una experiència de vida diferent.
01:33
and a different lived experience.
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01:35
At the base of the decision
to go distributed,
to go distributed,
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Darrera de l'elecció
de feina distribuïda
de feina distribuïda
01:37
there's a desire to give people autonomy
over how they do their work.
over how they do their work.
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està el desig d'atorgar
a les persones autonomía a la feina.
a les persones autonomía a la feina.
A no ser que la teva funció
demani hores específiques del dia,
demani hores específiques del dia,
01:41
Unless you're in a role
where specific hours are important,
where specific hours are important,
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pots fer el teu horari.
01:44
you can make your own schedule.
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Tots poden tenir la seva pròpia oficina,
finestres, el menjar que prefereixin,
finestres, el menjar que prefereixin,
01:45
Everyone can have a corner office,
their windows, the food they want to eat,
their windows, the food they want to eat,
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01:49
you can choose when there's music
and when there's silence.
and when there's silence.
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poden escollir treballar
amb música o en silenci,
amb música o en silenci,
poden escollir la temperatura
de l'habitació,
de l'habitació,
01:52
You can choose what temperature
the room should be.
the room should be.
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estalviar el temps
que perden traslladant-se
que perden traslladant-se
01:54
You can save the time
you'd spend commuting
you'd spend commuting
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i invertir-lo en coses
importants per a ells.
importants per a ells.
01:56
and put it into things
that are important to you.
that are important to you.
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El personal distribuït és ideal
per les empreses tecnològiques.
per les empreses tecnològiques.
01:59
A distributed workforce
is ideal for a technology company.
is ideal for a technology company.
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02:01
But people often ask me,
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Però sempre em pregunten:
02:03
"This works great for y'all,
but what about everyone else?"
but what about everyone else?"
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"Això us funciona a vosaltres,
però i a la resta?"
però i a la resta?"
Si ja teniu una oficina
02:06
If you have an office,
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02:07
you can do a few things
to build distributed capability.
to build distributed capability.
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hi ha uns passos a seguir
per possibilitar la feina distribuïda.
per possibilitar la feina distribuïda.
02:10
First: document everything.
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Primer: documentar-ho tot.
A l'oficina és fàcil prendre
decisions al moment,
decisions al moment,
02:13
In an office, it's easy
to make decisions in the moment,
to make decisions in the moment,
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a la cuina o al passadís.
02:15
in the kitchen, in the hall.
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Però si es treballa des de casa
02:17
But if people work remotely
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02:18
and some members of the team
are having those conversations
are having those conversations
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i alguns membres de l'equip
estan tenint converses
estan tenint converses
a les que no hi tenen accés,
02:21
they don't have access to,
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veuran com es prenen decisions
però no entendran el perquè.
però no entendran el perquè.
02:22
they'll see these decisions being made
without understanding the why.
without understanding the why.
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Registreu sempre on ereu
i quines coses pensàveu.
i quines coses pensàveu.
02:26
Always leave a trail of where you were
and what you were thinking about.
and what you were thinking about.
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Això permet que altres continuïn
el que vosaltres vareu començar.
el que vosaltres vareu començar.
02:29
This allows others to pick up
where you left off.
where you left off.
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Així, els que viuen a diferents
zones horàries poden parlar.
zones horàries poden parlar.
02:31
It allows people in different
time zones to interact,
time zones to interact,
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També serveix per pensar
com evoluciona l'organització,
com evoluciona l'organització,
02:34
it's also great to think about
as an organization evolves,
as an organization evolves,
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qui s'en va i qui es suma.
02:37
people leaving and people joining.
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02:38
Try to have as much communication
as possible online.
as possible online.
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Intenteu mantenir tanta comunicació
en línia com sigui possible.
en línia com sigui possible.
02:42
When everything's shared and public,
it allows new people to catch up quickly.
it allows new people to catch up quickly.
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Si es comparteix tot de forma pública,
els nous poden posar-se al dia ràpid.
els nous poden posar-se al dia ràpid.
02:46
You also need to find the right tools.
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Seleccioneu les eines adequades.
Existeixen tantes aplicacions i serveis
per la comunicació diària:
per la comunicació diària:
02:48
There are so many apps and services
that help with day-to-day communication,
that help with day-to-day communication,
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02:52
video conferencing, project management.
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videoconferències,
gestió de projectes, etc.
gestió de projectes, etc.
El que afecta a la forma de treballar
probablement ja no són els objectes,
probablement ja no són els objectes,
02:54
The things that changed how you work
probably aren't objects anymore.
probably aren't objects anymore.
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sino a què accediu
des de l'ordinador.
des de l'ordinador.
02:58
They're things you access
through your computer.
through your computer.
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Experimenteu amb diferents eines
col·laboratives,
col·laboratives,
03:00
So experiment with different
tools that enable collaboration,
tools that enable collaboration,
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mireu quina funciona millor.
03:03
see what works.
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Creeu temps productiu cara a cara.
03:05
Create productive, face-to-face time.
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A una oficina tradicional,
03:07
In a traditional office,
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03:08
you're in the same place
48 weeks out of the year
48 weeks out of the year
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passeu 48 setmanes a l'any
al mateix lloc
al mateix lloc
03:10
and you might have
three or four weeks apart.
three or four weeks apart.
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i potser 3 o 4 setmanes
en que no esteu junts.
en que no esteu junts.
03:13
We try to flip that: we come together
for short, intense bursts.
for short, intense bursts.
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Intentem invertir això
i fer reunions breus.
i fer reunions breus.
Un cop l'any en fem una
03:16
Once a year we do a grand meet-up
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03:17
where the entire company
comes together for a week.
comes together for a week.
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per tots els empleats
que dura una setmana.
que dura una setmana.
03:20
It's half-work, half-play.
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Meitat feina, meitat distensió.
03:21
The primary goal is connecting people.
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El que cal és connectar amb la gent.
03:23
We want to make sure
everyone's aligned and on the same page,
everyone's aligned and on the same page,
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Volem assegurar-nos que
anem tots pel mateix camí
anem tots pel mateix camí
03:26
and they have a deeper connection
with their colleagues.
with their colleagues.
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i que els empleats
es relacionen entre si.
es relacionen entre si.
I quan treballin junts la resta de l'any
comptaran amb aquest enteniment i empatia.
comptaran amb aquest enteniment i empatia.
03:29
When they work together
the rest of the year,
the rest of the year,
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03:31
they can bring together
that understanding and empathy.
that understanding and empathy.
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I per últim:
03:34
And the final practice:
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permeteu als empleats
crear el seu propi entorn de feina.
crear el seu propi entorn de feina.
03:35
give people the flexibility
to make their own work environment.
to make their own work environment.
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Tots a Automattic
tenen un salari de co-treball
tenen un salari de co-treball
03:38
Every person at Automattic
has a co-working stipend
has a co-working stipend
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que poden invertir
en un espai de co-treball
en un espai de co-treball
03:40
that they can put
towards a co-working space
towards a co-working space
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o per comprar cafè
perquè no els facin fora de la cafeteria.
perquè no els facin fora de la cafeteria.
03:42
or just to buy coffee, so they don't
get kicked out of the coffee shop.
get kicked out of the coffee shop.
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Un grup a Seattle
va decidir ajuntar aquests diners
va decidir ajuntar aquests diners
03:46
One group in Seattle
decided to pool their stipends together
decided to pool their stipends together
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i llogar una oficina
en un moll de pesca.
en un moll de pesca.
03:49
and rented a workspace on a fishing pier.
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Cada empleat nou rep
un salari per la seva oficina a casa.
un salari per la seva oficina a casa.
03:51
Each person who joins the company
gets a home-office stipend.
gets a home-office stipend.
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03:54
This is money they can invest
in getting the right chair, monitor,
in getting the right chair, monitor,
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Es tracta de diners que poden utilitzar
per comprar cadires, un monitor,
per comprar cadires, un monitor,
03:57
the right desk setup, so they can have
the most productive environment for them.
the most productive environment for them.
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escriptori, per així organitzar l'entorn
en que siguin més productius.
en que siguin més productius.
04:01
Today, there are just a few companies
that are distributed first.
that are distributed first.
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Avui en dia hi ha molt poques empreses
amb personal distribuït.
amb personal distribuït.
Però en una o dues dècades,
04:05
In a decade or two,
I predict that 90 percent of companies
I predict that 90 percent of companies
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estimo que el 90% de les empreses
que canviaran el món
que canviaran el món
04:07
that are going to be changing
the course of the world
the course of the world
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funcionaran d'aquesta manera.
04:10
are going to function this way.
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Evolucionaran i adoptaran
personal distribuït
personal distribuït
04:12
They will evolve to be distributed first,
or they'll be replaced by those that are.
or they'll be replaced by those that are.
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o seran reemplaçades
per qui ho faci així.
per qui ho faci així.
Mentre analitzeu què construireu,
04:15
As you think about
what you're going to build next,
what you're going to build next,
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considereu com aconseguir
talent a nivell global
talent a nivell global
04:18
consider how you can tap
into global talent,
into global talent,
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i donar autonomia a les persones
per viure i treballar on vulguin
per viure i treballar on vulguin
04:20
give people autonomy to live and work
where they feel they should
where they feel they should
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i tot i així poder participar activament
en allò que esteu creant junts.
en allò que esteu creant junts.
04:23
and still participate fully in whatever
it is that you're creating together.
it is that you're creating together.
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ABOUT THE SPEAKER
Matt Mullenweg - DemocratizerMatt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic.
Why you should listen
Matt Mullenweg is the co-founder of the open-source blogging platform WordPress, the most popular publishing platform on the web, and the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce and Jetpack. He also runs Audrey Capital, an investment and research company.
Mullenweg has been recognized for his leadership and success by Forbes, Bloomberg Businessweek, Inc. Magazine, TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society and Vanity Fair.
Mullenweg is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, he is an avid photographer. Mullenweg splits time between Houston, New York and San Francisco.
Matt Mullenweg | Speaker | TED.com