ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.

Why you should listen

Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.

Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."

Watch Nilofer's moving TEDxHouston talk on "onlyness" >>

More profile about the speaker
Nilofer Merchant | Speaker | TED.com
TED2013

Nilofer Merchant: Got a meeting? Take a walk

Nilofer Merchant: Tens una reunió? Surt a passeig

Filmed:
3,297,237 views

Nilofer Merchant sugereix una petita idea que podria tindre un gran impacte en la teva vida i la teva salut: la pròxima vegada que tinguis una reunió amb algú, converteix-la en una "reunió a peu" i deixa que les idees flueixin mentre camines i parles.
- Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio

Double-click the English transcript below to play the video.

00:13
What you're doing,
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El que esteu fent,
00:15
right now, at this very momentmoment,
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ara mateix, en aquest mateix moment,
00:18
is killingmatant you.
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us està matant.
00:20
More than carscotxes or the InternetInternet
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Més que els cotxes o l'Internet
00:22
or even that little mobilemòbil devicedispositiu we keep talkingparlar about,
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o aquell dispositiu mòbil
de què tant parlem,
00:25
the technologytecnologia you're usingutilitzant the mostla majoria almostgairebé everycada day
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la tecnologia que utilitzeu
quasi cada dia
00:28
is this, your tushTush.
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és això, el vostre pandero.
00:31
NowadaysAvui en dia people are sittingassegut 9.3 hourshores a day,
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Avui en dia seiem 9,3 hores al dia,
00:34
whichquin is more than we're sleepingdorment, at 7.7 hourshores.
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que és més del que dormim, 7,7 hores.
00:38
SittingAssegut is so incrediblyincreïblement prevalentprevalent,
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Seure és tan habitual
00:40
we don't even questionpregunta how much we're doing it,
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que no ens adonem que ho fem massa,
00:42
and because everyonetothom elsealtra cosa is doing it,
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i com que tots els altres ho fan,
00:45
it doesn't even occures produeixen to us that it's not okay.
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no s'ens ocorreix que no està bé.
00:47
In that way, sittingassegut has becomeconvertir-se en
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En aquest sentit, seure s'ha convertit
00:50
the smokingfumar of our generationgeneració.
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en el fumar de la nostra generació.
00:54
Of coursecurs there's healthsalut consequencesconseqüències to this,
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Per descomptat, hi ha conseqüències per a la salut,
00:56
scaryasustadizo onesuns, besidesa més the waistcintura.
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esgarrifoses, a part de la cintura.
00:59
Things like breastpit cancercàncer and coloncòlon cancercàncer
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Com ara el càncer de mama i el de còlon
01:03
are directlydirectament tiedlligat to our lackfalta of physicalfísic [activityactivitat],
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deriven directament de la manca
d'activitat física.
01:06
TenDeu percentpercentatge in factfet, on bothtots dos of those.
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En un 10 %, de fet, en ambdós.
01:08
SixSis percentpercentatge for heartcor diseasemalaltia,
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En un 6 % per a malalties del cor,
01:10
sevende set percentpercentatge for typeescriu 2 diabetesdiabetis,
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un 7 % per a la diabetis de tipus 2,
01:12
whichquin is what my fatherpare diedva morir of.
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del que el meu pare va morir.
01:15
Now, any of those statsEstadístiques should convinceconvencer eachcadascun of us
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Aquestes estadístiques ens haurien de convèncer
01:17
to get off our duffDuff more,
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de moure més el cul,
01:18
but if you're anything like me, it won'tno ho farà.
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però si sou com jo, no ho fareu.
01:21
What did get me movingen moviment was a socialsocial interactioninteracció.
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El que em va fer moure va ser la interacció social.
01:24
SomeoneAlgú invitedconvidat me to a meetingreunió,
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Em van convidar a una reunió,
01:26
but couldn'tno podia managegestionar to fiten forma me in
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però ens era impossible
01:27
to a regularregular sortordenar of conferenceconferència roomhabitació meetingreunió, and said,
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reunir-nos en una sala de reunions típica
i em van dir:
01:30
"I have to walkcaminar my dogsgossos tomorrowdemà. Could you come then?"
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"He de passejar els gossos demà.
Podries venir-hi?"
01:34
It seemedsemblant kindamable of oddestrany to do,
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Em va semblar una idea estranya,
01:36
and actuallyen realitat, that first meetingreunió, I rememberrecorda thinkingpensant,
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i en aquesta primera reunió vaig pensar:
01:38
"I have to be the one to askpreguntar the nextPròxim questionpregunta,"
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"He de ser jo qui faci la següent pregunta",
01:40
because I knewsabia I was going to huffHuff and puffpasta de full
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perquè sabia que esbufegaria
01:43
duringdurant this conversationconversa.
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durant la conversa.
01:45
And yetencara, I've takenpresa that ideaidea and madefet it my ownpropi.
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I tot i això, he pres aquesta idea
i l'he fet meva.
01:48
So insteaden canvi of going to coffeecafè meetingsreunions
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En comptes d'anar a fer un cafè
01:50
or fluorescent-litfluorescents il·luminat conferenceconferència roomhabitació meetingsreunions,
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o quedar en sales sota dels fluorescents,
01:52
I askpreguntar people to go on a walkingcaminant meetingreunió,
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proposo fer una reunió a peu,
01:55
to the tunemelodia of 20 to 30 milesmilles a weeksetmana.
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al voltant de 30 a 50 km a la setmana.
01:59
It's changedha canviat my life.
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M'ha canviat la vida.
02:01
But before that, what actuallyen realitat happenedsucceït was,
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Abans d'això, el que passava
02:05
I used to think about it as,
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és que pensava
02:05
you could take carecura of your healthsalut,
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que pots tenir cura de la salut
02:07
or you could take carecura of obligationsobligacions,
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o pots tenir cura de les obligacions,
02:10
and one always cameva venir at the costcost of the other.
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i l'un sempre anava a costa de l'altre.
02:14
So now, severaldiversos hundredcent of these walkingcaminant meetingsreunions latermés tard,
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Ara, centenars d'aquestes
reunions a peu més tard,
02:17
I've learnedaprès a fewpocs things.
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he après algunes coses.
02:18
First, there's this amazingsorprenent thing
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Primer, hi ha això increïble
02:20
about actuallyen realitat gettingaconseguint out of the boxCaixa
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de trencar les rutines
02:23
that leadscondueix to out-of-the-boxsortida-of-the-box thinkingpensant.
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que ens porta a innovar.
02:25
WhetherSi it's naturenaturalesa or the exerciseexercici itselfella mateixa, it certainlysens dubte worksfunciona.
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Tant si és la natura o l'exercici mateix,
funciona sens dubte.
02:29
And secondsegon, and probablyProbablement the more reflectivereflexiva one,
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I segon, una cosa més reflexiva,
02:32
is just about how much eachcadascun of us
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és com podem veure les solucions
02:34
can holdaguantar problemsproblemes in oppositionoposició
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de dues necessitats com a oposades
02:37
when they're really not that way.
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quan realment no ho són.
02:39
And if we're going to solveresoldre problemsproblemes
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Si volem solucionar problemes
02:40
and look at the worldmón really differentlyde manera diferent,
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i mirem el món d'una manera innovadora,
02:42
whetherja sigui it's in governancegovernança or businessnegocis
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tant si és sobre govern o negocis
02:44
or environmentalambiental issuesproblemes, jobtreball creationcreació,
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o aspectes mediambientals, creació d'ocupació…
02:47
maybe we can think about how to reframeReframe those problemsproblemes
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potser podem trobar un nou plantejament
02:50
as havingtenint bothtots dos things be trueveritat.
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per solucionar totes dues coses.
02:52
Because it was when that happenedsucceït
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Perquè va ser llavors,
02:54
with this walk-and-talka peu-i-xerrada ideaidea
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amb això de parlar i caminar,
02:55
that things becamees va convertir doablefactible and sustainablesostenible and viableviable.
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que les coses es van tornar
factibles, sostenibles i viables.
02:59
So I startedva començar this talk talkingparlar about the tushTush,
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He començat la xerrada parlant del pandero
03:01
so I'll endfinal with the bottomfons linelínia, whichquin is,
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i l'acabaré mullant-me el cul, dient:
03:05
walkcaminar and talk.
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passegeu i xerreu.
03:07
WalkA peu the talk.
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Feu passejar la xerrada.
03:08
You'llVostè ' ll be surprisedsorprès at how freshfresc airaire drivesunitats freshfresc thinkingpensant,
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Us sorprendrà com l'aire fresc
porta idees fresques
03:12
and in the way that you do,
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i, si ho feu,
03:13
you'llho faràs bringportar into your life an entirelycompletament newnou setconjunt of ideasidees.
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gaudireu d'un nou món ple d'idees.
03:17
Thank you.
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Gràcies.
03:19
(ApplauseAplaudiments)
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(Aplaudiments)
Translated by Fran Ontanaya
Reviewed by Òscar Aznar Alemany

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ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.

Why you should listen

Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.

Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."

Watch Nilofer's moving TEDxHouston talk on "onlyness" >>

More profile about the speaker
Nilofer Merchant | Speaker | TED.com