It may seem that we're living in a borderless world where ideas, goods and people flow freely from nation to nation. We're not even close, says Pankaj Ghemawat. With great data (and an eye-opening survey), he argues that there's a delta between perception and reality in a world that's maybe not so hyperconnected after all.
Melissa Marshall brings a message to all scientists (from non-scientists): We're fascinated by what you're doing. So tell us about it -- in a way we can understand. In just 4 minutes, she shares powerful tips on presenting complex scientific ideas to a general audience.
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.
Art history is far from set in stone. Engineer Maurizio Seracini spent 30 years searching for Leonardo da Vinci's lost fresco "The Battle of Anghiari," and in the process discovered that many paintings have layers of history hidden underneath. Should they be part of the viewing experience too?
What do science and play have in common? Neuroscientist Beau Lotto thinks all people (kids included) should participate in science and, through the process of discovery, change perceptions. He's seconded by 12-year-old Amy O'Toole, who, along with 25 of her classmates, published the first peer-reviewed article by schoolchildren, about the Blackawton bees project. It starts: "Once upon a time ... "
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.
When you're getting medical treatment, or taking part in medical testing, privacy is important; strict laws limit what researchers can see and know about you. But what if your medical data could be used -- anonymously -- by anyone seeking to test a hypothesis? John Wilbanks wonders if the desire to protect our privacy is slowing research, and if opening up medical data could lead to a wave of health care innovation.
Diseases of the body garner sympathy, says comedian Ruby Wax -- except those of the brain. Why is that? With dazzling energy and humor, Wax, diagnosed a decade ago with clinical depression, urges us to put an end to the stigma of mental illness.
As Vicki Arroyo says, it's time to prepare our homes and cities for our changing climate, with its increased risk of flooding, drought and uncertainty. She illustrates this inspiring talk with bold projects from cities all over the world -- local examples of thinking ahead.
Aris Venetikidis is fascinated by the maps we draw in our minds as we move around a city -- less like street maps, more like schematics or wiring diagrams, abstract images of relationships between places. How can we learn from these mental maps to make better real ones? As a test case, he remakes the notorious Dublin bus map.
Videos on the web should work like the web itself: dynamic, full of links, maps and information that can be edited and updated live, says Ryan Merkley. On the TED stage he demos Mozilla's Popcorn Maker, a web-based tool for easy video remixing.
The world is changing much more rapidly than most people realize, says business educator Eddie Obeng -- and creative output cannot keep up. In this spirited talk, he highlights three important changes we should understand for better productivity, and calls for a stronger culture of “smart failure."
As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories. With glorious images, he shows how his curation philosophy works for displaying medieval tapestries—and for the over-the-top fashion/art of Alexander McQueen. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)
Gravity. The stars in day. Thoughts. The human genome. Time. Atoms. So much of what really matters in the world is impossible to see. A stunning animation of John Lloyd's classic TEDTalk from 2009, which will make you question what you actually know.
When Robert Gupta was caught between a career as a doctor and as a violinist, he realized his place was in the middle, with a bow in his hand and a sense of social justice in his heart. He tells a moving story of society's marginalized and the power of music therapy, which can succeed where conventional medicine fails.
When a squirrel chewed through a cable and knocked him offline, journalist Andrew Blum started wondering what the Internet was really made of. So he set out to go see it -- the underwater cables, secret switches and other physical bits that make up the net.
When a new drug gets tested, the results of the trials should be published for the rest of the medical world -- except much of the time, negative or inconclusive findings go unreported, leaving doctors and researchers in the dark. In this impassioned talk, Ben Goldacre explains why these unreported instances of negative data are especially misleading and dangerous.
Robots and algorithms are getting good at jobs like building cars, writing articles, translating -- jobs that once required a human. So what will we humans do for work? Andrew McAfee walks through recent labor data to say: We ain't seen nothing yet. But then he steps back to look at big history, and comes up with a surprising view of what comes next.
Mice, bugs and hamsters are no longer the only way to study the brain. Functional MRI (fMRI) allows scientists to map brain activity in living, breathing, decision-making human beings. Read Montague gives an overview of how this technology is helping us understand the complicated ways in which we interact with each other.
There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital."
John Maeda, former President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future. Watch for demos of Maeda's earliest work -- and even a computer made of people.
Shimon Schocken and Noam Nisan developed a curriculum for their students to build a computer, piece by piece. When they put the course online -- giving away the tools, simulators, chip specifications and other building blocks -- they were surprised that thousands jumped at the opportunity to learn, working independently as well as organizing their own classes in the first Massive Open Online Course (MOOC). A call to forget about grades and tap into the self-motivation to learn.
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy argues that "power posing" — standing in a posture of confidence, even when we don't feel confident — can boost feelings of confidence, and might have an impact on our chances for success. NOTE: Some of the findings presented in this talk have been referenced in an ongoing debate among social scientists about robustness and reproducibility. Read "Criticisms & updates" below for more details as well as Amy Cuddy's response.
We have personal computing -- why not personal biotech? That's the question biologist Ellen Jorgensen and her colleagues asked themselves before opening Genspace, a nonprofit DIY bio lab in Brooklyn devoted to citizen science, where amateurs can go and tinker with biotechnology. Far from being a sinister Frankenstein's lab (as some imagined it), Genspace offers a long list of fun, creative and practical uses for DIY bio.
Your mobile phone, computer and game console have a bloody past — tied to tantalum mining, which funds the war in the Democratic Republic of the Congo. Drawing on his personal story, activist and refugee Bandi Mbubi gives a stirring call to action.
One day, Ed Gavagan was sitting on the subway, watching two young med students practicing their knots. And a powerful memory washed over him -- of one shocking moment that changed his life forever. An unforgettable story of crime, skill and gratitude.
Western countries throw out nearly half of their food, not because it’s inedible -- but because it doesn’t look appealing. Tristram Stuart delves into the shocking data of wasted food, calling for a more responsible use of global resources.
Because of poor acoustics, students in classrooms miss 50 percent of what their teachers say and patients in hospitals have trouble sleeping because they continually feel stressed. Julian Treasure sounds a call to action for designers to pay attention to the “invisible architecture” of sound.
Why do teenagers seem so much more impulsive, so much less self-aware than grown-ups? Cognitive neuroscientist Sarah-Jayne Blakemore compares the prefrontal cortex in adolescents to that of adults, to show us how typically "teenage" behavior is caused by the growing and developing brain.
Calling them "our bodies' own repair kits," Susan Solomon advocates research using lab-grown stem cells. By growing individual pluripotent stem cell lines, her team creates testbeds that could accelerate research into curing diseases -- and perhaps lead to individualized treatment, targeted not just to a particular disease but a particular person.