TED Talks with English transcript

Rory Sutherland: Life lessons from an ad man

TEDGlobal 2009

Rory Sutherland: Life lessons from an ad man
3,085,860 views

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

David Hanson: Robots that "show emotion"

TED2009

David Hanson: Robots that "show emotion"
962,816 views

David Hanson's robot faces look and act like yours: They recognize and respond to emotion, and make expressions of their own. Here, an "emotional" live demo of the Einstein robot offers a peek at a future where robots truly mimic humans.

Eric Sanderson: New York -- before the City

TEDGlobal 2009

Eric Sanderson: New York -- before the City
1,973,191 views

400 years after Hudson found New York harbor, Eric Sanderson shares how he made a 3D map of Mannahatta's fascinating pre-city ecology of hills, rivers, wildlife -- accurate down to the block -- when Times Square was a wetland and you couldn't get delivery.

Sam Martin: Claim your "manspace"

TEDGlobal 2009

Sam Martin: Claim your "manspace"
837,723 views

Author Sam Martin shares photos of a quirky world hobby that's trending with the XY set: "manspaces." (They're custom-built hangouts where a man can claim a bit of his own territory to work, relax, be himself.) Grab a cold one and enjoy.

Beau Lotto: Optical illusions show how we see

TEDGlobal 2009

Beau Lotto: Optical illusions show how we see
5,880,356 views

Beau Lotto's color games puzzle your vision, but they also spotlight what you can't normally see: how your brain works. This fun, first-hand look at your own versatile sense of sight reveals how evolution tints your perception of what's really out there.

Chimamanda Ngozi Adichie: The danger of a single story

TEDGlobal 2009

Chimamanda Ngozi Adichie: The danger of a single story
17,867,241 views

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.

David Logan: Tribal leadership

TEDxUSC

David Logan: Tribal leadership
1,542,792 views

David Logan talks about the five kinds of tribes that humans naturally form -- in schools, workplaces, even the driver's license bureau. By understanding our shared tribal tendencies, we can help lead each other to become better individuals.

Carolyn Steel: How food shapes our cities

TEDGlobal 2009

Carolyn Steel: How food shapes our cities
1,111,253 views

Every day, in a city the size of London, 30 million meals are served. But where does all the food come from? Architect Carolyn Steel discusses the daily miracle of feeding a city, and shows how ancient food routes shaped the modern world.

Stefan Sagmeister: The power of time off

TEDGlobal 2009

Stefan Sagmeister: The power of time off
3,240,510 views

Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. He explains the often overlooked value of time off and shows the innovative projects inspired by his time in Bali.

Garik Israelian: How spectroscopy could reveal alien life

TEDGlobal 2009

Garik Israelian: How spectroscopy could reveal alien life
614,916 views

Garik Israelian is a spectroscopist, studying the spectrum emitted by a star to figure out what it's made of and how it might behave. It's a rare and accessible look at this discipline, which may be coming close to finding a planet friendly to life.

Karen Armstrong: Let's revive the Golden Rule

TEDGlobal 2009

Karen Armstrong: Let's revive the Golden Rule
842,431 views

Weeks from the Charter for Compassion launch, Karen Armstrong looks at religion's role in the 21st century: Will its dogmas divide us? Or will it unite us for common good? She reviews the catalysts that can drive the world's faiths to rediscover the Golden Rule.

Tim Brown: Designers -- think big!

TEDGlobal 2009

Tim Brown: Designers -- think big!
1,597,003 views

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Parag Khanna: Mapping the future of countries

TEDGlobal 2009

Parag Khanna: Mapping the future of countries
1,051,070 views

Many people think the lines on the map no longer matter, but Parag Khanna says they do. Using maps of the past and present, he explains the root causes of border conflicts worldwide and proposes simple yet cunning solutions for each.

Jacqueline Novogratz: A third way to think about aid

TED@State

Jacqueline Novogratz: A third way to think about aid
484,617 views

The debate over foreign aid often pits those who mistrust "charity" against those who mistrust reliance on the markets. Jacqueline Novogratz proposes a middle way she calls patient capital, with promising examples of entrepreneurial innovation driving social change.

Taryn Simon: Photographs of secret sites

TEDGlobal 2009

Taryn Simon: Photographs of secret sites
1,689,542 views

Taryn Simon exhibits her startling take on photography -- to reveal worlds and people we would never see otherwise. She shares two projects: one documents otherworldly locations typically kept secret from the public, the other involves haunting portraits of men convicted for crimes they did not commit.

William Kamkwamba: How I harnessed the wind

TEDGlobal 2009

William Kamkwamba: How I harnessed the wind
2,491,225 views

At age 14, in poverty and famine, a Malawian boy built a windmill to power his family's home. Now at 22, William Kamkwamba, who speaks at TED, here, for the second time, shares in his own words the moving tale of invention that changed his life.

Evgeny Morozov: How the Net aids dictatorships

TEDGlobal 2009

Evgeny Morozov: How the Net aids dictatorships
454,812 views

TED Fellow and journalist Evgeny Morozov punctures what he calls "iPod liberalism" -- the assumption that tech innovation always promotes freedom, democracy -- with chilling examples of ways the Internet helps oppressive regimes stifle dissent.

Oliver Sacks: What hallucination reveals about our minds

TED2009

Oliver Sacks: What hallucination reveals about our minds
5,298,279 views

Neurologist and author Oliver Sacks brings our attention to Charles Bonnet syndrome -- when visually impaired people experience lucid hallucinations. He describes the experiences of his patients in heartwarming detail and walks us through the biology of this under-reported phenomenon.

John Lloyd: An inventory of the invisible

TEDGlobal 2009

John Lloyd: An inventory of the invisible
1,194,865 views

Nature's mysteries meet tack-sharp wit in this hilarious, 10-minute mix of quips and fun lessons, as comedian, writer and TV man John Lloyd plucks at the substance of several things not seen.

Bjarke Ingels: 3 warp-speed architecture tales

TEDGlobal 2009

Bjarke Ingels: 3 warp-speed architecture tales
2,342,011 views

Danish architect Bjarke Ingels rockets through photo/video-mingled stories of his eco-flashy designs. His buildings not only look like nature -- they act like nature: blocking the wind, collecting solar energy -- and creating stunning views.

Rebecca Saxe: How we read each other's minds

TEDGlobal 2009

Rebecca Saxe: How we read each other's minds
3,072,333 views

Sensing the motives and feelings of others is a natural talent for humans. But how do we do it? Here, Rebecca Saxe shares fascinating lab work that uncovers how the brain thinks about other peoples' thoughts -- and judges their actions.

Lewis Pugh: How I swam the North Pole

TEDGlobal 2009

Lewis Pugh: How I swam the North Pole
742,936 views

Lewis Pugh talks about his record-breaking swim across the North Pole. He braved the icy waters (in a Speedo) to highlight the melting icecap. Watch for astonishing footage -- and some blunt commentary on the realities of supercold-water swims.

Steve Truglia: A leap from the edge of space

TEDGlobal 2009

Steve Truglia: A leap from the edge of space
595,948 views

At his day job, Steve Truglia flips cars, walks through fire and falls out of buildings -- pushing technology to make stunts bigger, safer, more awesome. He talks us through his next stunt: the highest jump ever attempted, from the very edge of space.

Geoff Mulgan: Post-crash, investing in a better world

TEDGlobal 2009

Geoff Mulgan: Post-crash, investing in a better world
325,493 views

As we reboot the world's economy, Geoff Mulgan poses a question: Instead of sending bailout money to doomed old industries, why not use stimulus funds to bootstrap some new, socially responsible companies -- and make the world a little bit better?